Skip to content

Baby Ball

Fail

The top 5 brands take 100% of clicks, so Baby Ball is a Fail.

Flapen Score
44
44 / 100
Ranks 1,703 of 3,143 Toys & Games niches · −2 vs the category median of 46
Market size
$750K/yr772K searches / yr
90-day growth
+16.3%search demand this quarter
Competition
76%top-5 click share · 5 brands · 13 sellers

Flapen Score

Baby Ball against its category

The dotted line is the Toys & Games average. Past it, Baby Ball is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Ball market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Ball 772K times last year and spent an estimated $750K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 9.7% of those searches ended in a purchase.

Shoppers searched for this 772K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved +16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $750K a year.

Searches, last 12 months
772K
Growth, 90 days vs prior 90
+16.3%
Conversion, latest week
9.7%
Market size, estimated
$750Ka year
Peak month
December2.1× the quietest month
Top search term
oball117K searches a year

02 · Price

A sale here is worth $10.06.

Listings sell for $10.06 on average, from $3.84 to $19.91. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 5,000 to 6,000 of them. At $10.06 that is $50K to $60K a year per listing.

Average price
$10.06under the $15 to $100 sweet spot
Price range
$3.84–$19.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
5,000–6,000
Revenue per listing a year
$50K–$60K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

42% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Balls. It carries 22,045 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#9in Balls
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
22,045per listing
Listings tracked
12

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Baby Ball products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Brand 180%
  • Brand 28%
  • Brand 37%
  • Brand 42%
  • Brand 52%

Demand

Baby Ball search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Baby Ball search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oball117K/yr
  • baby ball114K/yr
  • o ball79K/yr
  • o balls baby60K/yr
  • oball baby toy78K/yr
  • ball toys for toddlers 1-370K/yr
  • baby ball toy58K/yr
  • o balls baby toys28K/yr
  • grasping toys for babies13K/yr
  • little tikes balls17K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Ball

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Fun/Entertainment Experience”
21%of negative reviews mention “Size-Overall”
0.7%of orders come back
“This ball is so small”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Baby Ball questions

Answered from the same tracked data.