Baby Art
FailThe top 5 brands take 98% of clicks, so Baby Art is a Fail.
- Flapen Score
- 36 / 100Ranks 2,561 of 3,143 Toys & Games niches · −10 vs the category median of 4636
- Market size
- $95K/yr131K searches / yr
- 90-day growth
- -21.4%search demand this quarter
- Competition
- 65%top-5 click share · 6 brands · 142 sellers
Flapen Score
Baby Art against its category
The dotted line is the Toys & Games average. Past it, Baby Art is stronger. Inside it, weaker.
Market
The Baby Art market on Amazon at a glance
Shoppers on Amazon United States searched for Baby Art 131K times last year and spent an estimated $95K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 4.4% of those searches ended in a purchase.
Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $95K a year.
- Searches, last 12 months
- 131K
- Growth, 90 days vs prior 90
- -21.4%
- Conversion, latest week
- 4.4%
- Market size, estimated
- $95Ka year
- Peak month
- December3.8× the quietest month
- Top search term
- baby art supplies15K searches a year
02 · Price
A sale here is worth $16.55.
Listings sell for $16.55 on average, from $5.76 to $28.45. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $16.55 that is $8K to $12K a year per listing.
- Average price
- $16.55inside the $15 to $100 sweet spot
- Price range
- $5.76–$28.45
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $8K–$12K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #36 within Drawing & Painting Supplies. It carries 7,857 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #36in Drawing & Painting Supplies
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 7,857per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Baby Art products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Crayola Toddler Touch Lights Musical Sensory Toys for Toddlers Learning Gifts Light Up Drawing Pad Mess Free Painting Travel Activity 2+
- Price
- $22.78
- Rating
- 4.4/5
- Reviews
- 20,835
- Age
- 8y ago

Crayola Mess Free Finger Painting Station Washable Finger Paint for Toddlers Spring Arts & Crafts Set Sensory Activity Travel Toy Ages 1+
- Price
- $25.75
- Rating
- 4.5/5
- Reviews
- 2,423
- Age
- 6y ago

Honeysticks 100% Pure Beeswax Crayons (12 Pack) - Non Toxic Crayons for Toddlers 1-3 Safe for Baby from 1 Year Old Plus Handmade with Natural Beeswax and Food-Grade Colors Eco Friendly
- Price
- $21.10
- Rating
- 4.5/5
- Reviews
- 17,847
- Age
- 6y ago

Crayola Color Wonder Magic Light Brush Mess Free Painting for Kids Age 3+
- Price
- $20.98
- Rating
- 4.5/5
- Reviews
- 7,576
- Age
- 6y ago

CRAYOLA MyFirst Washable Markers - Assorted Colours (Pack of 8) | Easy-Grip Markers Ideal for Toddlers Hands | Ideal for Kids Aged 12+ Months
- Price
- $11.54
- Rating
- 4.6/5
- Reviews
- 8,240
- Age
- 13y ago
Trending
estimated 90-day click momentum
Veggie Baby Edible Finger Paint for Babies - Non Toxic Baby Safe Paint Powder 5 Pouches Vegan Vegetable Colors Easy Clean Made in USA Creative Play for 6 Months+
- Price
- $20.49
- Rating
- 4.4/5
- Reviews
- 1,824
- Age
- 7y ago

CRAYOLA Crayon Extra Jumbo So Big 12 Pack
- Price
- $12.02
- Rating
- 4.8/5
- Reviews
- 1,077
- Age
- 3y ago

JUPITEARTH 6 Colors Egg Crayons for kids Palm-Grasp Non Toxic Jumbo Washable Crayons for Kids Fat Brain Toys for Art Supplies and Perfect Gifts for Boys and Girls
- Price
- $12.08
- Rating
- 4.7/5
- Reviews
- 713
- Age
- 1y ago

CRAYOLA MyFirst Washable Markers - Assorted Colours (Pack of 8) | Easy-Grip Markers Ideal for Toddlers Hands | Ideal for Kids Aged 12+ Months
- Price
- $11.54
- Rating
- 4.6/5
- Reviews
- 8,240
- Age
- 13y ago

Honeysticks 100% Pure Beeswax Crayons (12 Pack) - Non Toxic Crayons for Toddlers 1-3 Safe for Baby from 1 Year Old Plus Handmade with Natural Beeswax and Food-Grade Colors Eco Friendly
- Price
- $21.10
- Rating
- 4.5/5
- Reviews
- 17,847
- Age
- 6y ago
Newest
by launch date
JUPITEARTH 6 Colors Egg Crayons for kids Palm-Grasp Non Toxic Jumbo Washable Crayons for Kids Fat Brain Toys for Art Supplies and Perfect Gifts for Boys and Girls
- Price
- $12.08
- Rating
- 4.7/5
- Reviews
- 713
- Age
- 1y ago

Crayola 2-in-1 Doodle Board for Toddlers Squishy & Erasable Drawing Tablet Educational Toddler Toy Travel Activity Sketching Pad Gift for Kids
- Price
- $12.65
- Rating
- 4.4/5
- Reviews
- 20,835
- Age
- 2y ago

CRAYOLA Crayon Extra Jumbo So Big 12 Pack
- Price
- $12.02
- Rating
- 4.8/5
- Reviews
- 1,077
- Age
- 3y ago

Jar Melo Washable Dot Markers for Toddlers 6 Colors Dot Paints with 120 Printed PDF & 10 Activity Papers Non-Toxic Bingo Markers for Kids Arts and Crafts Gifts
- Price
- $18.07
- Rating
- 4.7/5
- Reviews
- 2,340
- Age
- 5y ago

Crayola Light Up Activity Board Sensory Toy for Toddlers & Kids Light Box Light Up Coloring Board Educational Toy Gift for Toddlers Ages 1+
- Price
- $28.45
- Rating
- 4.2/5
- Reviews
- 688
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 flat
Sellers
142
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
0%
- Crayola84%
- Honeysticks6%
- JUPITEARTH3%
- Jar Melo3%
- Melissa & Doug2%
- Veggie Baby2%
Demand
Baby Art search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.8×
Search terms
Top Baby Art search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- baby art supplies15K/yr
- crayola toddler17K/yr
- 1 year old arts and crafts13K/yr
- baby coloring11K/yr
- toddler supplies7K/yr
- crayola mess free touch lights15K/yr
- toddler drawing set10K/yr
- crayola for toddlers 1-37K/yr
- arts and crafts for 1 year old5K/yr
- mess free touch lights5K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Art
We read the reviews and the return reasons for every product selling here.
“The colors are odd”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Art questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








