Baby Airplane Toys
FailShoppers spend an estimated $27K a year here, so Baby Airplane Toys is a Fail.
- Flapen Score
- 48 / 100Top 37% of 3,143 Toys & Games niches · +2 vs the category median of 4648
- Market size
- $27K/yr46K searches / yr
- 90-day growth
- +17.6%search demand this quarter
- Competition
- 47%top-5 click share · 23 brands · 36 sellers
Flapen Score
Baby Airplane Toys against its category
The dotted line is the Toys & Games average. Past it, Baby Airplane Toys is stronger. Inside it, weaker.
Market
The Baby Airplane Toys market on Amazon at a glance
Shoppers on Amazon United States searched for Baby Airplane Toys 46K times last year and spent an estimated $27K. The top 5 brands take 51% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 5.1% of those searches ended in a purchase.
Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.
- Searches, last 12 months
- 46K
- Growth, 90 days vs prior 90
- +17.6%
- Conversion, latest week
- 5.1%
- Market size, estimated
- $27Ka year
- Peak month
- June7.8× the quietest month
- Top search term
- travel toys for babies 6-12 months13K searches a year
02 · Price
A sale here is worth $11.58.
Listings sell for $11.58 on average, from $6.20 to $22.34. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $11.58 that is $0 to $1K a year per listing.
- Average price
- $11.58under the $15 to $100 sweet spot
- Price range
- $6.20–$22.34
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #35 within Early Development & Activity Toys. It carries 4,218 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #35in Early Development & Activity Toys
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 4,218per listing
- Listings tracked
- 28
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Baby Airplane Toys products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Melissa & Doug Ks Kids My First Activity Book 8-Page Soft Book for Babies and Toddlers Early Learning Developmental Plush Soft Activity for Babies and Toddlers
- Price
- $14.42
- Rating
- 4.7/5
- Reviews
- 9,755
- Age
- 6y ago

Montessori Busy Board for 1 Year Old Airplane Toys for Babies 6-12 Months Sensory Fine Motor Skills Activity Cube Baby Travel Car Seat Toys for Toddler 1-3
- Price
- $11.87
- Rating
- 4.4/5
- Reviews
- 202
- Age
- 1y ago

Dr.Rapeti Double-Sided Car Seat Toy Rear Facing Car Seat Toy Travel Toy
- Price
- $15.85
- Rating
- 4.3/5
- Reviews
- 678
- Age
- 2y ago

taotaotoys Toddlers Airplane Travel Toys Montessori Toys for Babies 6-12-18 Months Boy Girl Sensory Baby Infant Car Seat Toys Essentials Silicone Pull String Newborn 1 2 3 Year Old
- Price
- $12.64
- Rating
- 4.7/5
- Reviews
- 241
- Age
- 3y ago

LiKee Strong Suction Cup Fidget Rotating Sensory Bath Toys for Baby Christmas Stocking Stuffers Airplane Car Travel Table & Window Toys for Toddler Boys and Girls 10+ Months
- Price
- $9.32
- Rating
- 4.8/5
- Reviews
- 5,202
- Age
- 5y ago
Trending
estimated 90-day click momentum
Tonberless Baby Sensory Montessori Toys for 6-12-18 Months Toddler Teething Toy Birthday Gift Travel Toys for 1 2 3 Year Old Boy Girl Infant 8 9 10 Months Old
- Price
- $11.58
- Rating
- 4.6/5
- Reviews
- 89
- Age
- 6mo ago

GRESEESM Busy Board Montessori Toy for 1 Year Old Boy Gifts Travel Toys for Toddler 1-3 Sensory Activity Airplane Essential Baby Boys Birthday Gift Easter Basket & Stocking Stuffers
- Price
- $12.28
- Rating
- 4.5/5
- Reviews
- 413
- Age
- 1y ago

XONTEUS 4 Pcs Pop Tubes Giraffe Travel Airplane Road Trip Car Activities Essential Telescopic Suction Cup Sensory Fidget Toys Screen-Free Activity for Toddler 3+ and Kids Stocking Stuffers for Kids
- Price
- $9.52
- Rating
- 4.2/5
- Reviews
- 1,444
- Age
- 3y ago

Dr.Rapeti Double-Sided Car Seat Toy Rear Facing Car Seat Toy Travel Toy
- Price
- $15.85
- Rating
- 4.3/5
- Reviews
- 678
- Age
- 2y ago

taotaotoys Toddlers Airplane Travel Toys Montessori Toys for Babies 6-12-18 Months Boy Girl Sensory Baby Infant Car Seat Toys Essentials Silicone Pull String Newborn 1 2 3 Year Old
- Price
- $12.64
- Rating
- 4.7/5
- Reviews
- 241
- Age
- 3y ago
Newest
by launch date
Tonberless Baby Sensory Montessori Toys for 6-12-18 Months Toddler Teething Toy Birthday Gift Travel Toys for 1 2 3 Year Old Boy Girl Infant 8 9 10 Months Old
- Price
- $11.58
- Rating
- 4.6/5
- Reviews
- 89
- Age
- 6mo ago

Montessori Busy Board for 1 Year Old Airplane Toys for Babies 6-12 Months Sensory Fine Motor Skills Activity Cube Baby Travel Car Seat Toys for Toddler 1-3
- Price
- $11.87
- Rating
- 4.4/5
- Reviews
- 202
- Age
- 1y ago

GRESEESM Busy Board Montessori Toy for 1 Year Old Boy Gifts Travel Toys for Toddler 1-3 Sensory Activity Airplane Essential Baby Boys Birthday Gift Easter Basket & Stocking Stuffers
- Price
- $12.28
- Rating
- 4.5/5
- Reviews
- 413
- Age
- 1y ago

SOSUSHOE Busy Board for 1 Year Old Travel Toys for Toddler 1-3 on Plane Car Montessori Busy Board Busy Cube Toys for 1 Year Old Boy Girl Easter Basket Stuffers for Toddler
- Price
- $13.13
- Rating
- 4.5/5
- Reviews
- 514
- Age
- 1y ago

XXEDSPTY Montessori Baby Sensory Toys for 6-12 Months Silicone Pull String Teething Toy Infant Fidget Travel Toys Airplane Travel Essentials Newborn Baby Christmas & Birthday Gift for Babies
- Price
- $11.34
- Rating
- 4.6/5
- Reviews
- 136
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 falling
Sellers
36
Est. top-5 brand share
51%
Top 20: 97%
Est. top-5 click share
47%
Top 20: 90%
Open market
43%
- Melissa & Doug19%
- Toylfort10%
- LiKee9%
- Dr.Rapeti7%
- taotaotoys6%
- LittleHugs5%
Demand
Baby Airplane Toys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 7.8×
Search terms
Top Baby Airplane Toys search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- travel toys for babies 6-12 months13K/yr
- baby travel toys 6-12 months5K/yr
- travel toys for baby 6-12 months airplane5K/yr
- quiet baby toys6K/yr
- busy baby toys5K/yr
- airplane toys for babies 6-12 months6K/yr
- plane toys for babies 6-12 months4K/yr
- infant toys for travel858/yr
Reviews and returns
What reviews say buyers love and hate about Baby Airplane Toys
We read the reviews and the return reasons for every product selling here.
“Does not stick”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Airplane Toys questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








