Baby Activity Book

Shoppers searched for this 545K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +42.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $310K a year.

Searches, last 12 months

545K

Growth, 90 days vs prior 90

+42.3%

Conversion, latest week

2.9%

Market size, estimated

$310Ka year

Peak month

July4.5× the quietest month

Top search term

busy book for babies 6-12 months143K searches a year

Listings sell for $19.36 on average, from $8.64 to $29.27. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $19.36 that is $5K to $10K a year per listing.

Average price

$19.36inside the $15 to $100 sweet spot

Price range

$8.64–$29.27

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$5K–$10K

Returns

2.1%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #75 within Early Development & Activity Toys. It carries 2,571 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

5.8%

Average rank

#75in Early Development & Activity Toys

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

2,571per listing

Listings tracked

35

8 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

7Amazon's first-year sales bar

Average brand age

31 months