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Avatar the Last Airbender Game

a small market ($31K/yr) — Avatar the Last Airbender Game doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 1,703 of 3,143 Toys & Games niches · −2 vs the category median of 46

Market size 8Growth 55Conversion 48Competition 12Returns 96Price range 91Avg price 95Brand share 8Review moat 91Quality gap 32
This niche Category average · 3,143 niches

Is Avatar the Last Airbender Game profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Avatar the Last Airbender Game is a $31K/yr Amazon United States market (26K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Avatar the Last Airbender Game: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +28.5% over the last 90 days and 3.9% of searches end in a purchase.

$31K

revenue / yr

Units sold / yr2K
Search volume / yr+28.5%26K
Conversion rate3.9%
Avg price$30.40

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

3%

open market share

Brands · sellers6 · 49
Top-5 product click share85%
Open market3%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 9 products

Sponsored placement56%
New entrants (1y)1· 1 succeeded
Avg rating4.6★
Avg reviews189

Top Avatar the Last Airbender Game products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

$0$5K$9K$14K$18K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

49

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Magic: The Gathering50%
  • USAOPOLY29%
  • Funko7%
  • Hyp6%
  • Game Mill5%
  • Nickelodeon3%

Avatar the Last Airbender Game demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume26KCVR3.9%Products9Brands6Top 5 Brands97%OOS Rate0.0%Rating4.6★Reviews189Avg BSR#2,842
3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.3×

Top Avatar the Last Airbender Game search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • avatar the last airbender game6K/yr
  • avatar board game5K/yr
  • avatar beginner box7K/yr
  • avatar beginner box mtg3K/yr
  • mtg avatar beginner box2K/yr
  • avatar mtg beginner box2K/yr

What reviews say buyers love and hate about Avatar the Last Airbender Game

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Fun/Entertainment Experience25%

It's super fun

Value For Money11%

Worth the money

Quality-Overall10%

the art on the cards is great card quality is great lots of storage in box not variety of cards love the dice that comes in the set

Educational-Overall10%

Easy to learn

Suitability Beginner8%

Its great for beginners

What buyers complain about

86% of reviews
Quality-Overall30%

kind of obvious why its such a cheap product

Value For Money19%

Probably not worth it's price

Advertised Vs Actual Product10%

Misleading content description

Ease Of Use7%

easy to miss

Durability5%

We ended up just breaking them all apart

Avatar the Last Airbender Game return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

29%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall
29%
2Feet Fit
14%
3Product Condition
14%
4Advertised Vs Actual Product
14%
5Shrinkage Resistance
14%

Common Avatar the Last Airbender Game questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Avatar the Last Airbender Game 44/100 on Amazon United States — Skip it. The niche generates $31K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +28.5% over the last 90 days.
Search demand for Avatar the Last Airbender Game on Amazon United States peaks in Nov–Dec, where the busiest month runs 5.3× the quietest.