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Avatar the Last Airbender Game

Fail

Shoppers spend an estimated $31K a year here, so Avatar the Last Airbender Game is a Fail.

Flapen Score
44
44 / 100
Ranks 1,703 of 3,143 Toys & Games niches · −2 vs the category median of 46
Market size
$31K/yr26K searches / yr
90-day growth
+28.5%search demand this quarter
Competition
85%top-5 click share · 6 brands · 49 sellers

Flapen Score

Avatar the Last Airbender Game against its category

The dotted line is the Toys & Games average. Past it, Avatar the Last Airbender Game is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Avatar the Last Airbender Game market on Amazon at a glance

Shoppers on Amazon United States searched for Avatar the Last Airbender Game 26K times last year and spent an estimated $31K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
+28.5%
Conversion, latest week
3.9%
Market size, estimated
$31Ka year
Peak month
December5.3× the quietest month
Top search term
avatar the last airbender game6K searches a year

02 · Price

A sale here is worth $30.40.

Listings sell for $30.40 on average, from $13.27 to $46.47. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 250 to 500 of them. At $30.40 that is $8K to $15K a year per listing.

Average price
$30.40inside the $15 to $100 sweet spot
Price range
$13.27–$46.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
250–500
Revenue per listing a year
$8K–$15K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,842 within Collectible Card Games. It carries 189 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#2,842in Collectible Card Games
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
189per listing
Listings tracked
9

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Avatar the Last Airbender Game products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.

$0$5K$9K$14K$18K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

49

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

85%

Top 20: 100%

Open market

0%

  • Magic: The Gathering50%
  • USAOPOLY29%
  • Funko7%
  • Hyp6%
  • Game Mill5%
  • Nickelodeon3%

Demand

Avatar the Last Airbender Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.3×

Search terms

Top Avatar the Last Airbender Game search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • avatar the last airbender game6K/yr
  • avatar board game5K/yr
  • avatar beginner box7K/yr
  • avatar beginner box mtg3K/yr
  • mtg avatar beginner box2K/yr
  • avatar mtg beginner box2K/yr

Reviews and returns

What reviews say buyers love and hate about Avatar the Last Airbender Game

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Fun/Entertainment Experience”
30%of negative reviews mention “Quality-Overall”
0.8%of orders come back
“kind of obvious why its such a cheap product”
A buyer, on “Quality-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Avatar the Last Airbender Game questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data