Is avatar the last airbender game profitable to sell on Amazon United States?

The niche generates $31K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +28.5%. Flapen's verdict: Skip it (44/100).

How competitive is the avatar the last airbender game niche?

6 brands and 49 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in avatar the last airbender game?

Top complaints mined from reviews: Quality-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.8%.

When does demand for avatar the last airbender game peak?

Demand peaks in Nov–Dec; the busiest month runs 5.3× the quietest.

What does it cost to enter the avatar the last airbender game niche?

Listings span $13.27–$46.47; the average listing price is $30.40 (sweet spot $15–$100). The average incumbent carries 189 reviews — the moat a new listing must climb.

avatar the last airbender game

Skip it

A small market ($31K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Incredible$30.40

avg listing price — sweet spot $15–$100

Review moat

Great189.11

avg incumbent reviews — the moat a new listing must climb

Price range

Great$13.27–$46.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+28.5%

90-day search growth — must beat 0% to launch

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad85%

top-5 click share — a locked-up shelf

Market size

Bad$31K

$31K/yr · 26K searches

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, avatar the last airbender game is a $31K/yr Amazon United States market (26K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

avatar the last airbender game market data

Units sold / yr: 1K–2K; avg 250–500/product
Revenue / yr: $38K–$46K; units × avg price
Conversion rate: 3.9%
Avg BSR: #2,842
Page quality: 0%
Prime: 100%
Sponsored: 56%
Out of stock: 0.0%
Avg brand age: 39 months
Avg seller age: 168 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

Magic: The Gathering50%
USAOPOLY29%
Funko7%
Hyp6%
Game Mill5%
Nickelodeon3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +28.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 5.3×

Open Trend

Top avatar the last airbender game search terms

avatar the last airbender game6K/yr +125.9%0.8% conv.
avatar board game5K/yr +16.7%1.8% conv.
avatar beginner box7K/yr -37.0%7.3% conv.
avatar beginner box mtg3K/yr +85.6%11.6% conv.
mtg avatar beginner box2K/yr +8.3%8.3% conv.
avatar mtg beginner box2K/yr +10.4%10.4% conv.

All search terms

Top avatar the last airbender game products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Magic: The Gathering | Avatar: The Last Airbender Beginner Box | 2-Player Card Game | Includes 2 Tutorial Decks 8 Themed Half-Decks 2 Playboards 2 Spindowns and More

Magic: The Gathering$29.144.7★793 rev

Avatar: The Last Airbender: Aangs Destiny Cooperative Deck Building Strategy Board Game Play as Aang Katara Appa & More Fun for Family Game Night Ages 10+ 2-4 Players 60 Minutes

USAOPOLY$46.474.7★169 rev

Avatar The Last Airbender: Fire Nation Rising | Cooperative Board Game | Featuring Aang Katara Sokka Toph Zuko and Lord Ozai | Officially-Licensed Avatar Merchandise

USAOPOLY$41.434.7★234 rev

Funko Avatar: The Last Airbender Crossroads of Destiny Board Game for 2-4 Players Ages 10 and Up

Funko$24.074.7★164 rev

Hyp Avatar: The Last Airbender Aang Appa Yip Yip Striped Juniors/Womens 5 Pack Ankle Socks

Hyp$13.274.7★224 rev

Newest

by launch date

Magic: The Gathering | Avatar: The Last Airbender Beginner Box | 2-Player Card Game | Includes 2 Tutorial Decks 8 Themed Half-Decks 2 Playboards 2 Spindowns and More

Magic: The Gathering$29.14793 rev

11mo ago

Trivial Pursuit: Avatar The Last Airbender Quick Play Edition Trivia Board Game Test Your Knowledge of Avatar Lore with 600 Questions in 6 Categories Officially Licensed Nickelodeon Merchandise

USAOPOLY$24.1429 rev

1y ago

CLUE: Avatar The Last Airbender Board Game Play as Aang Katara Zuko & More Explore Iconic Locations Like Ba Sing Se to Uncover Where Appa Has Vanished Official Nickelodeon Merchandise for Ages 8+

USAOPOLY$41.3217 rev

1y ago

Avatar: The Last Airbender: Aangs Destiny Cooperative Deck Building Strategy Board Game Play as Aang Katara Appa & More Fun for Family Game Night Ages 10+ 2-4 Players 60 Minutes

USAOPOLY$46.47169 rev

2y ago

Avatar: The Last Airbender - Quest for Balance

Game Mill$29.2969 rev

2y ago

What buyers say about avatar the last airbender game

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience25%

“It's super fun”

Value For Money11%

“Worth the money”

Quality-Overall10%

“the art on the cards is great card quality is great lots of storage in box not variety of cards love the dice that comes in the set”

Educational-Overall10%

“Easy to learn”

Suitability Beginner8%

“Its great for beginners”

Gifting Purpose7%

“It was a gift too”

Advertised Vs Actual Product6%

“Exactly as described”

Collectibles4%

“In the top 5 out of a 100 game collection”

Trivia Games3%

“They said some of the questions are really easy for a real fan”

Instructions/User Manual/Troubleshooting2%

“Easy instructions”

What buyers complain about

Quality-Overall30%

“kind of obvious why its such a cheap product”

Value For Money19%

“Probably not worth it's price”

Advertised Vs Actual Product10%

“Misleading content description”

Ease Of Use7%

“easy to miss”

Durability5%

“We ended up just breaking them all apart”

Material Quality5%

“wish it was just plastic or something”

Strength4%

“it's less than $24 for a bunch of cards. not the strongest or best ones”

Gap/Hole2%

“got a hole in one of them”

Thickness2%

“Thin, cheap - buyer beware”

Sweat Resistance2%

“they make my feet sweatier than most other socks”

Top return reasons

Quality-Overall29%

Feet Fit14%

Product Condition14%

Advertised Vs Actual Product14%

Shrinkage Resistance14%

Value For Money14%

Common questions

Is avatar the last airbender game profitable to sell on Amazon United States?: The niche generates $31K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +28.5%. Flapen's verdict: Skip it (44/100).
How competitive is the avatar the last airbender game niche?: 6 brands and 49 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in avatar the last airbender game?: Top complaints mined from reviews: Quality-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.8%.
When does demand for avatar the last airbender game peak?: Demand peaks in Nov–Dec; the busiest month runs 5.3× the quietest.
What does it cost to enter the avatar the last airbender game niche?: Listings span $13.27–$46.47; the average listing price is $30.40 (sweet spot $15–$100). The average incumbent carries 189 reviews — the moat a new listing must climb.