avatar mtg
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$3.0M$3.0M/yr · 867K searches
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Great326.17avg incumbent reviews — the moat a new listing must climb
Avg price
Good$105.25avg listing price — sweet spot $15–$100
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$27.95–$416.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-27.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, avatar mtg is a $3.0M/yr Amazon United States market (867K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
avatar mtg market data
- Units sold / yr
- 30K–40K
- avg 2,500–3,000/product
- Revenue / yr
- $3.2M–$4.2M
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #207
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 33%
- Out of stock
- 0.0%
- Avg brand age
- 32 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
100
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Magic: The Gathering87%
- Boxed Vinyl7%
- CE4%
- Sirius Dice2%
Demand
Weekly Amazon search volume, last 50 weeks — -27.4% search growth over the last 90 days.Top avatar mtg search terms
- avatar mtg449K/yr
- mtg avatar210K/yr
- magic the gathering avatar208K/yr
Top avatar mtg products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Magic: The Gathering | Avatar: The Last Airbender Beginner Box | 2-Player Card Game | Includes 2 Tutorial Decks 8 Themed Half-Decks 2 Playboards 2 Spindowns and More
Magic: The Gathering$29.144.7★793 rev
Magic: The Gathering | Avatar: The Last Airbender Commanders Bundle | Includes 1 Collector Booster 9 Play Boosters 5 Borderless Cards 30 Lands + Exclusive Accessories
Magic: The Gathering$109.024.6★911 rev
Magic: The Gathering | Avatar: The Last Airbender Jumpstart Booster Box | 24 Packs | 2-Player Card Game
Magic: The Gathering$105.334.6★288 rev
Magic: The Gathering | Avatar: The Last Airbender Play Booster Box | 30 Packs | Collectible Trading Card Game
Magic: The Gathering$148.534.7★575 rev
Magic: The Gathering | Avatar: The Last Airbender Scene Box 2 - Tea Time at the Jasmine Dragon | 6 Foil Borderless Scene Cards 6 Art Cards 3 Play Boosters + Display Easel
Magic: The Gathering$45.244.4★180 rev
Newest
by launch date
Pre-Order Magic: The Gathering | Avatar: The Last Airbender Aang & A
Sirius Dice$48.7913 rev
3 Packs Magic The Gathering Play Booster Pack Lot MTG Avatar The Last Airbender
CE$27.9545 rev
Magic: The Gathering | Avatar: The Last Airbender Beginner Box | 2-Player Card Game | Includes 2 Tutorial Decks 8 Themed Half-Decks 2 Playboards 2 Spindowns and More
Magic: The Gathering$29.14793 rev
Magic: The Gathering | Avatar: The Last Airbender Commanders Bundle | Includes 1 Collector Booster 9 Play Boosters 5 Borderless Cards 30 Lands + Exclusive Accessories
Magic: The Gathering$109.02911 rev
Magic: The Gathering | Avatar: The Last Airbender Jumpstart Booster Box | 24 Packs | 2-Player Card Game
Magic: The Gathering$105.33288 rev
Trending
90-day click momentum
MTG Avatar: The Last Airbender Play Booster Box | 30 Packs | Collectible Trading Card Game
Boxed Vinyl$179.775.0★
3 Packs Magic The Gathering Play Booster Pack Lot MTG Avatar The Last Airbender
CE$27.954.8★
Pre-Order Magic: The Gathering | Avatar: The Last Airbender Aang & A
Sirius Dice$48.795.0★
Magic: The Gathering | Avatar: The Last Airbender Scene Box 2 - Tea Time at the Jasmine Dragon | 6 Foil Borderless Scene Cards 6 Art Cards 3 Play Boosters + Display Easel
Magic: The Gathering$45.244.4★
Magic: The Gathering | Avatar: The Last Airbender Collector Booster | 1 Pack of 15 Cards | Collectible Card Game
Magic: The Gathering$40.564.5★
What buyers say about avatar mtg
What buyers praise and complain about, mined from review topics.What buyers love
“Worth the money”
“Great set love the collectors”
“fun to play”
“Very well made also”
“As Advertised”
“This was a Christmas gift for my Son”
“Its great for beginners”
“So good I bought a second one to give to my parents to teach them how to play”
“Great design”
“Solid set”
What buyers complain about
“Overpriced”
“kind of obvious why its such a cheap product”
“This thing is huge”
“Misleading content description”
“easy to miss”
“Even though I enjoy the flavor of the set, much of the art just looks lazy and unappealing”
“it's less than $24 for a bunch of cards. not the strongest or best ones”
“We ended up just breaking them all apart”
“Glued and revealed tips and bottoms”
“Poor quality prints”
Top return reasons
Common questions
- Is avatar mtg profitable to sell on Amazon United States?
- The niche generates $3.0M/yr across 12 tracked products. 12 of 12 products launched in the last 360 days are still selling. 90-day search growth is -27.4%. Flapen's verdict: Skip it (44/100).
- How competitive is the avatar mtg niche?
- 4 brands and 100 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in avatar mtg?
- Top complaints mined from reviews: Value For Money, Quality-Overall, Size-Overall. The return rate is 1.5%.
- What does it cost to enter the avatar mtg niche?
- Listings span $27.95–$416.26; the average listing price is $105.25 (sweet spot $15–$100). The average incumbent carries 326 reviews — the moat a new listing must climb.