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Shoppers searched for this 867K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.0M a year.

Searches, last 12 months

867K

Growth, 90 days vs prior 90

-27.4%

Conversion, latest week

3.3%

Market size, estimated

$3.0Ma year

Peak month

November14.5× the quietest month

Top search term

avatar mtg449K searches a year

Listings sell for $105.25 on average, from $27.95 to $416.26. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At $105.25 that is $263K to $316K a year per listing.

Average price

$105.25above the $15 to $100 sweet spot

Price range

$27.95–$416.26

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

2,500–3,000

Revenue per listing a year

$263K–$316K

Returns

1.5%of orders · Amazon United States median 2.1%

33% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #207 within Collectible Card Games. It carries 326 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

33%

Prime listings

83%

Out of stock, average day

0.0%

Average rank

#207in Collectible Card Games

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

326per listing

Listings tracked

12

12 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

12Amazon's first-year sales bar

Average brand age

32 months