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Avatar Mtg

brand-locked demand (top 5 brands take 100% of clicks) — Avatar Mtg doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 1,703 of 3,143 Toys & Games niches · −2 vs the category median of 46

Market size 96Growth 11Conversion 42Competition 32Returns 85Price range 19Avg price 73Brand share 0Review moat 84Quality gap 20
This niche Category average · 3,143 niches

Is Avatar Mtg profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Avatar Mtg is a $3.0M/yr Amazon United States market (867K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.

Avatar Mtg: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -27.4% over the last 90 days and 3.3% of searches end in a purchase.

$3.0M

revenue / yr

Units sold / yr40K
Search volume / yr-27.4%867K
Conversion rate3.3%
Avg price$105.25

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 100
Top-5 product click share66%
Open market0%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement33%
New entrants (1y)12· 12 succeeded
Avg rating4.7★
Avg reviews326

Top Avatar Mtg products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

$0$152K$305K$457K$610K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

100

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Magic: The Gathering87%
  • Boxed Vinyl7%
  • CE4%
  • Sirius Dice2%

Avatar Mtg demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume867KCVR3.3%Products12Brands4Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews326Avg BSR#207
80K60KBlack Friday '25Aug '25Oct '25Dec '25Feb '26Mar '26May '26

Top Avatar Mtg search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • avatar mtg449K/yr
  • mtg avatar210K/yr
  • magic the gathering avatar208K/yr

What reviews say buyers love and hate about Avatar Mtg

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Value For Money17%

Worth the money

Collectibles15%

Great set love the collectors

Fun/Entertainment Experience13%

fun to play

Quality-Overall12%

Very well made also

Advertised Vs Actual Product10%

As Advertised

What buyers complain about

89% of reviews
Value For Money29%

Overpriced

Quality-Overall22%

kind of obvious why its such a cheap product

Size-Overall9%

This thing is huge

Advertised Vs Actual Product8%

Misleading content description

Ease Of Use6%

easy to miss

Avatar Mtg return rate & reasons

Why buyers send it back, as a share of all return requests.

1.5%

Return rate

11%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money
39%
2Adhesion/Stickiness
22%
3Product Condition
11%
4Size-Overall
11%
5Defective Material/Parts
11%

Common Avatar Mtg questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Avatar Mtg 44/100 on Amazon United States — Skip it. The niche generates $3.0M/yr across 12 tracked products. 12 of 12 products launched in the last 360 days are still selling. Search demand moved -27.4% over the last 90 days.
Avatar Mtg buyers on Amazon United States complain most about Value For Money, Quality-Overall, Size-Overall, the themes mined from the niche's reviews. Its return rate is 1.5%.