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Avatar Card Sleeves

a small market ($39K/yr) — Avatar Card Sleeves doesn't clear our bar today.

Flapen Score

47
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Top 42% of 3,143 Toys & Games niches · +1 vs the category median of 46

Market size 10Growth 13Conversion 58Competition 42Returns 99Price range 67Avg price 78Brand share 37Review moat 97Quality gap 57
This niche Category average · 3,143 niches

Is Avatar Card Sleeves profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Avatar Card Sleeves is a $39K/yr Amazon United States market (48K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 47/100.

Avatar Card Sleeves: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -23.2% over the last 90 days and 5.0% of searches end in a purchase.

$39K

revenue / yr

Units sold / yr3K
Search volume / yr-23.2%48K
Conversion rate5.0%
Avg price$16.17

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers8 · 21
Top-5 product click share60%
Open market17%
Avg brand age27 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement76%
New entrants (1y)14· 6 succeeded
Avg rating4.4★
Avg reviews53

Top Avatar Card Sleeves products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

$0$2K$3K$5K$6K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

21

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

9%

  • Ultimate Guard33%
  • UAONO16%
  • Arcanum Industries13%
  • USAOPOLY12%
  • Katomula9%
  • Realm Guard8%
  • Open — no brand owns it (2 brands, 9%)

Avatar Card Sleeves demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume48KCVR5.0%Products17Brands8Top 5 Brands83%OOS Rate9.2%Rating4.4★Reviews53Avg BSR#679
2K2KJan '26Feb '26Mar '26Apr '26May '26Jun '26

Top Avatar Card Sleeves search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • avatar mtg sleeves13K/yr
  • avatar card sleeves13K/yr
  • mtg avatar sleeves8K/yr
  • avatar the last airbender card sleeves5K/yr
  • avatar sleeves3K/yr
  • avatar mtg card sleeves5K/yr

What reviews say buyers love and hate about Avatar Card Sleeves

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Quality-Overall20%

These MTG sleeves were awesome quality

Size-Overall14%

fit magic cards perfectly

Durability12%

very durable

Design-Overall12%

The design is very crisp and clear

Ease Of Use7%

Easy to use

What buyers complain about

58% of reviews
Grip10%

They slip a bit

Quality-Overall9%

This lack of quality control was experienced in two out of three products I've ordered from Ultimate Guard

Durability7%

From a durability and longevity standpoint, it's always a challenge to tell right off the bat,

Adhesion/Stickiness7%

Because of the texture they cards also don't stick after playing with them over and over

Color6%

Red can be tricky

Avatar Card Sleeves return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

50%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
33%
2Size-Overall
17%
3Texture/Consistency-Overall
17%
4Grip
17%
5Design-Overall
8%

Common Avatar Card Sleeves questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Avatar Card Sleeves 47/100 on Amazon United States — Skip it. The niche generates $39K/yr across 17 tracked products. 6 of 14 products launched in the last 360 days are still selling. Search demand moved -23.2% over the last 90 days.
Avatar Card Sleeves buyers on Amazon United States complain most about Grip, Quality-Overall, Durability, the themes mined from the niche's reviews. Its return rate is 0.2%.