Aurora Doll
FailThe top 5 brands take 96% of clicks, so Aurora Doll is a Fail.
- Flapen Score
- 37 / 100Ranks 2,483 of 3,143 Toys & Games niches · −9 vs the category median of 4637
- Market size
- $105K/yr167K searches / yr
- 90-day growth
- +0.1%search demand this quarter
- Competition
- 54%top-5 click share · 8 brands · 80 sellers
Flapen Score
Aurora Doll against its category
The dotted line is the Toys & Games average. Past it, Aurora Doll is stronger. Inside it, weaker.
Market
The Aurora Doll market on Amazon at a glance
Shoppers on Amazon United States searched for Aurora Doll 167K times last year and spent an estimated $105K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $105K a year.
- Searches, last 12 months
- 167K
- Growth, 90 days vs prior 90
- +0.1%
- Conversion, latest week
- 1.7%
- Market size, estimated
- $105Ka year
- Peak month
- December3.2× the quietest month
- Top search term
- aurora doll44K searches a year
02 · Price
A sale here is worth $37.06.
Listings sell for $37.06 on average, from $9.94 to $116.35. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $37.06 that is $4K to $9K a year per listing.
- Average price
- $37.06inside the $15 to $100 sweet spot
- Price range
- $9.94–$116.35
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $4K–$9K
- Returns
- 2.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
55% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #1,014 within Dolls. It carries 5,234 reviews at 4.75 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 73%
- Out of stock, average day
- 2.1%
- Average rank
- #1,014in Dolls
- Average rating
- 4.75 starsAmazon United States average 4.42 stars
- Average reviews
- 5,234per listing
- Listings tracked
- 22
04 · Newcomers
4 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Aurora Doll products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Disney Store Official Princess Classic Doll (Aurora from Sleeping Beauty) 11 Inches Includes Brush with Molded Details Fully Posable Toy in Classic Outfit - Disney Princess Toys
- Price
- $18.97
- Rating
- 4.8/5
- Reviews
- 11,778
- Age
- 5y ago

Disney Girls Princess Fantasy Gown Nightgown AURORA 3T
- Price
- $21.48
- Rating
- 4.8/5
- Reviews
- 21,995
- Age
- 2mo ago

Mattel Disney Princess Aurora Doll in Sparkling Fashion with Removable Skirt Tiara and Shoes Posable & Collectible Inspired by Sleeping Beauty
- Price
- $9.94
- Rating
- 4.8/5
- Reviews
- 24,307
- Age
- 3y ago

Disney Store Official Aurora Once Upon a Story Doll - Disney Princess Toys Featuring Reflective Eyes with 3D Pupil and Iris Detailed Costume Hair Comb & Shoes - Comes in Display Box - 16 Inches
- Price
- $37.81
- Rating
- 4.8/5
- Reviews
- 524
- Age
- 1y ago

Mattel Disney Princess Collector Maleficent & Aurora Fashion Doll Set Inspired by The Disney Sleeping Beauty Movie
- Price
- $57.69
- Rating
- 4.7/5
- Reviews
- 340
- Age
- 2y ago
Trending
estimated 90-day click momentum
Mattel Disney Frozen Anna Ice Skating Fashion Doll & Accessories with 8 Surprises Including Snowflake Gem Box Ring for Child & Play Pieces
- Price
- $26.88
- Rating
- 4.3/5
- Reviews
- 43
- Age
- 2mo ago

Disney Store Official Princess Ballet Doll - 11 Inch Aurora Ballerina Doll - Includes Brush with Molded Details 2 Tutu Outfits Accessories and Owl Figure - Disney Princess Toys for Girls
- Price
- $29.36
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 4mo ago

Disney Girls Princess Fantasy Gown Nightgown AURORA 3T
- Price
- $21.48
- Rating
- 4.8/5
- Reviews
- 21,995
- Age
- 2mo ago

Disney Girls Princess Fantasy Gown Nightgown AURORA 4T
- Price
- $21.79
- Rating
- 4.8/5
- Reviews
- 21,995
- Age
- 2mo ago

Jay Franco Kids Plush Pillow Buddy - 21 Inches Ultra-Soft Stuffed Plushie & Cozy Pillow Official Licensed Product Pink - Princess Aurora
- Price
- $24.82
- Rating
- 4.7/5
- Reviews
- 143
- Age
- 8mo ago
Newest
by launch date
Mattel Disney Frozen Anna Ice Skating Fashion Doll & Accessories with 8 Surprises Including Snowflake Gem Box Ring for Child & Play Pieces
- Price
- $26.88
- Rating
- 4.3/5
- Reviews
- 43
- Age
- 2mo ago

Disney Girls Princess Fantasy Gown Nightgown AURORA 3T
- Price
- $21.48
- Rating
- 4.8/5
- Reviews
- 21,995
- Age
- 2mo ago

Disney Girls Princess Fantasy Gown Nightgown AURORA 4T
- Price
- $21.79
- Rating
- 4.8/5
- Reviews
- 21,995
- Age
- 2mo ago

Disney Store Official Princess Ballet Doll - 11 Inch Aurora Ballerina Doll - Includes Brush with Molded Details 2 Tutu Outfits Accessories and Owl Figure - Disney Princess Toys for Girls
- Price
- $29.36
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 4mo ago

Mattel Disney Princess Enchanted Stories Aurora Fashion Doll Posable Sleeping Beauty Doll with Sparkling Pink Dress Tiara and Accessories Toy for Kids Ages 3+
- Price
- $20.06
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
80
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 97%
Open market
3%
- Disney Store40%
- Mattel31%
- Disney15%
- Disney Princess7%
- Jay Franco3%
- Little Kids2%
- Open — no brand owns it (2 brands, 3%)
Demand
Aurora Doll search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Search terms
Top Aurora Doll search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- aurora doll44K/yr
- sleeping beauty doll37K/yr
- sleeping beauty toys29K/yr
- princess aurora doll13K/yr
- aurora toys10K/yr
- sleeping beauty barbie7K/yr
- aurora barbie7K/yr
- sleeping beauty toy5K/yr
- disney aurora doll4K/yr
- aurora doll disney princess5K/yr
Reviews and returns
What reviews say buyers love and hate about Aurora Doll
We read the reviews and the return reasons for every product selling here.
“Its bigger than I thought”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Aurora Doll questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








