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Athlete Mindset Cards

Fail

Demand is soft, at -64.2% this quarter, so Athlete Mindset Cards is a Fail.

Flapen Score
40
40 / 100
Ranks 2,172 of 3,143 Toys & Games niches · −6 vs the category median of 46
Market size
$108K/yr30K searches / yr
90-day growth
-64.2%search demand this quarter
Competition
100%top-5 click share · 3 brands · 4 sellers

Flapen Score

Athlete Mindset Cards against its category

The dotted line is the Toys & Games average. Past it, Athlete Mindset Cards is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Athlete Mindset Cards market on Amazon at a glance

Shoppers on Amazon United States searched for Athlete Mindset Cards 30K times last year and spent an estimated $108K. All 3 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 16.1% of those searches ended in a purchase.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.1% of those searches ended in a purchase. Searches in the last 90 days moved -64.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $108K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
-64.2%
Conversion, latest week
16.1%
Market size, estimated
$108Ka year
Top search term
athlete mindset cards15K searches a year

02 · Price

A sale here is worth $22.76.

Listings sell for $22.76 on average, from $11.30 to $30.30. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $22.76 that is $0 to $2K a year per listing.

Average price
$22.76inside the $15 to $100 sweet spot
Price range
$11.30–$30.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #374 within Dedicated Deck Card Games. It carries 118 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#374in Dedicated Deck Card Games
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
118per listing
Listings tracked
5

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
26 months

Products

Top Athlete Mindset Cards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 187%
  • Brand 29%
  • Brand 35%
  • Open — no brand owns it (0%)

Demand

Athlete Mindset Cards search demand

Weekly searches over the year. Pick a range.

500300Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Athlete Mindset Cards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • athlete mindset cards15K/yr
  • athlete mindset and motivation cards10K/yr
  • athlete mindset cards 523K/yr
  • 52 athlete mindset & motivation cards2K/yr

Reviews and returns

What reviews say buyers love and hate about Athlete Mindset Cards

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Fun/Entertainment Experience”
23%of negative reviews mention “Advertised Vs Actual Product”
1.0%of orders come back
“description needs to be changed”
A buyer, on “Advertised Vs Actual Product”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Athlete Mindset Cards questions

Answered from the same tracked data.