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Astronaut Plush

strong incumbent ratings (4.8★) — Astronaut Plush doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 1,703 of 3,143 Toys & Games niches · −2 vs the category median of 46

Market size 32Growth 16Conversion 51Competition 48Returns 85Price range 50Avg price 95Brand share 37Review moat 70Quality gap 15
This niche Category average · 3,143 niches

Is Astronaut Plush profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Astronaut Plush is a $147K/yr Amazon United States market (133K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Astronaut Plush: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -17.4% over the last 90 days and 4.1% of searches end in a purchase.

$147K

revenue / yr

Units sold / yr5K
Search volume / yr-17.4%133K
Conversion rate4.1%
Avg price$27.05

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers15 · 150
Top-5 product click share56%
Open market17%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 28 products

Sponsored placement64%
New entrants (1y)5· 2 succeeded
Avg rating4.8★
Avg reviews714

Top Astronaut Plush products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

$0$6K$12K$18K$23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

150

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

56%

Top 20: 92%

Open market

14%

  • Barbie60%
  • Aurora6%
  • ArtCreativity6%
  • KYTE BABY6%
  • Xshelley4%
  • The Petting Zoo3%
  • Open — no brand owns it (9 brands, 14%)

Astronaut Plush demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume133KCVR4.1%Products28Brands15Top 5 Brands83%OOS Rate7.1%Rating4.8★Reviews714Avg BSR#2,012
6K4KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Top Astronaut Plush search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • astronaut barbie29K/yr
  • astronaut plush17K/yr
  • space stuffed animal11K/yr
  • space plushies12K/yr
  • barbie astronaut14K/yr
  • space plush11K/yr
  • astronaut stuffy5K/yr
  • astronaut doll8K/yr
  • astronaut stuffed animal9K/yr
  • space barbie6K/yr

What reviews say buyers love and hate about Astronaut Plush

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Quality-Overall17%

The quality is very soft and cute

Soft Feel15%

Soft and fluffy

Value For Money12%

Good for the money

Size-Overall10%

It is a perfect size to cuddle

Gifting Purpose7%

Great for gifts

What buyers complain about

54% of reviews
Size-Overall23%

It's a small

Value For Money12%

I really think is not worth the money

Quality-Overall7%

The quality is like a cheap knock off so I do not recommend to buy it

Material Quality6%

the gloves feel a little cheap in the material used

Product Condition2%

It looks like what I'd expect something used on eBay to arrive in

Astronaut Plush return rate & reasons

Why buyers send it back, as a share of all return requests.

1.5%

Return rate

66%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
49%
2Value For Money
12%
3Advertised Vs Actual Product
7%
4Stitch/Finish/Polish
5%
5Material Quality
4%

Common Astronaut Plush questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Astronaut Plush 44/100 on Amazon United States — Skip it. The niche generates $147K/yr across 28 tracked products. 2 of 5 products launched in the last 360 days are still selling. Search demand moved -17.4% over the last 90 days.
Search demand for Astronaut Plush on Amazon United States peaks in Nov–Dec, where the busiest month runs 2.7× the quietest.