astronaut plush
Skip itStrong incumbent ratings (4.8★) — this niche doesn't clear our bar today.
Avg price
Incredible$27.05avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Good713.79avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Price range
Good$7.54–$175.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay$147K$147K/yr · 133K searches
Growth
Bad-17.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, astronaut plush is a $147K/yr Amazon United States market (133K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
astronaut plush market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $108K–$135K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #2,012
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 64%
- Out of stock
- 7.1%
- Avg brand age
- 38 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
150
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
56%
Top 20: 92%
Open market
14%
- Barbie60%
- Aurora6%
- ArtCreativity6%
- KYTE BABY6%
- Xshelley4%
- The Petting Zoo3%
- Open — no brand owns it (9 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
Top astronaut plush search terms
- astronaut barbie29K/yr
- astronaut plush17K/yr
- space stuffed animal11K/yr
- space plushies12K/yr
- barbie astronaut14K/yr
- space plush11K/yr
- astronaut stuffy5K/yr
- astronaut doll8K/yr
- astronaut stuffed animal9K/yr
- space barbie6K/yr
Top astronaut plush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Barbie Astronaut Career of the Year Doll and Accessory
Barbie$10.424.8★237 rev
Barbie 65th Anniversary Doll & 10 Accessories Astronaut Set with Brunette Doll Rolling Rover Space Helmet with Flipping Shield & More
Barbie$15.354.8★1,750 rev
Barbie Signature Inspiring Women Fashion Doll Ellen Ochoa Collectible in Astronaut Space Suit with Accessories Including Helmet
Barbie$25.554.8★125 rev
Barbie Mattel Miss Astronaut Doll Collectible with Silver Suit Space Boots & Helmet Accessory 1965 Vintage Repro
Barbie$32.764.7★357 rev
ArtCreativity 12 Super Soft Plush Toy Astronaut Figurine Realistic Astronaut with NASA & USA Flag Arm Patches Space Room Decor Astronauts for Kids 3-5 Toddler Baby Toys Great Birthday Gift
ArtCreativity$23.524.8★350 rev
Newest
by launch date
JUSTQUNSEEN Stuffed Plush Astronaut Kit for Baby Toddler 6-Pcs My Little Astronaut Playset Sensory Pretend Play Toy with Rocket Bag/Monkey AST ronaut/Alien Boy Girl Infant Newborn Gifts
JUSTQUNSEEN$28.1612 rev
MaoGoLan 5Pcs Space Plush Toys Set 15 Rocket Astronaut Sun Moon & Earth Stuffed Animals Soft Huggable for Bedtime Snuggles Imaginative Play & Room Decor Christmas Birthday Gift for Boys Girls
MaoGoLan$35.5416 rev
Barbie Astronaut Career of the Year Doll and Accessory
Barbie$10.42237 rev
Barbie Signature Inspiring Women Fashion Doll Ellen Ochoa Collectible in Astronaut Space Suit with Accessories Including Helmet
Barbie$25.55125 rev
Daron Space Astronaut 9 Plush Toy for Boys and Girls of All Ages Encourages Imaginative Play for Age 3+
Daron$13.299 rev
Trending
90-day click momentum
KYTE BABY Zippered Romper in Barbie Astronaut
KYTE BABY$41.714.7★
KYTE BABY Zippered Romper in Barbie Astronaut
KYTE BABY$43.314.7★
MaoGoLan 5Pcs Space Plush Toys Set 15 Rocket Astronaut Sun Moon & Earth Stuffed Animals Soft Huggable for Bedtime Snuggles Imaginative Play & Room Decor Christmas Birthday Gift for Boys Girls
MaoGoLan$35.544.4★
JUSTQUNSEEN Stuffed Plush Astronaut Kit for Baby Toddler 6-Pcs My Little Astronaut Playset Sensory Pretend Play Toy with Rocket Bag/Monkey AST ronaut/Alien Boy Girl Infant Newborn Gifts
JUSTQUNSEEN$28.165.0★
The Petting Zoo Space Shuttle Stuffed Animal Plushie Gifts for Kids Nuggetz Animals Space Shuttle Plush Toy 6 inches
The Petting Zoo$9.835.0★
What buyers say about astronaut plush
What buyers praise and complain about, mined from review topics.What buyers love
“The quality is very soft and cute”
“Soft and fluffy”
“Good for the money”
“It is a perfect size to cuddle”
“Great for gifts”
“Nice Barbie doll to add to my collection”
“Consistent as pictured”
“My granddaughter really loved playing with it”
“durable”
“Colors look great too”
What buyers complain about
“It's a small”
“I really think is not worth the money”
“The quality is like a cheap knock off so I do not recommend to buy it”
“the gloves feel a little cheap in the material used”
“It looks like what I'd expect something used on eBay to arrive in”
“It's a weird design”
“I wish it came in light blue”
“the legs don't look as nice”
Top return reasons
Common questions
- Is astronaut plush profitable to sell on Amazon United States?
- The niche generates $147K/yr across 28 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -17.4%. Flapen's verdict: Skip it (44/100).
- How competitive is the astronaut plush niche?
- 15 brands and 150 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in astronaut plush?
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 1.5%.
- When does demand for astronaut plush peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the astronaut plush niche?
- Listings span $7.54–$175.94; the average listing price is $27.05 (sweet spot $15–$100). The average incumbent carries 714 reviews — the moat a new listing must climb.