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Astarion

a small market ($41K/yr) — Astarion doesn't clear our bar today.

Flapen Score

39
Skip it

Ranks 2,263 of 3,143 Toys & Games niches · −7 vs the category median of 46

Market size 10Growth 17Conversion 22Competition 56Returns 37Price range 79Avg price 82Brand share 65Review moat 75Quality gap 19
This niche Category average · 3,143 niches

Is Astarion profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Astarion is a $41K/yr Amazon United States market (132K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Dec. Verdict: Skip it — 39/100.

Astarion: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -15.3% over the last 90 days and 1.7% of searches end in a purchase.

$41K

revenue / yr

Units sold / yr3K
Search volume / yr-15.3%132K
Conversion rate1.7%
Avg price$17.88

Who owns the niche?

The top 5 brands hold 66% of demand, so 34% of the market is open.

34%

open market share

Brands · sellers19 · 74
Top-5 product click share51%
Open market34%
Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 29 products

Sponsored placement76%
New entrants (1y)4· 2 succeeded
Avg rating4.7★
Avg reviews490

Top Astarion products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

$0$2K$4K$6K$8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

19 falling

Sellers

74

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

51%

Top 20: 89%

Open market

29%

  • Funko44%
  • KUIYAI6%
  • POP6%
  • Bbalizko5%
  • Popfunk5%
  • ZJXHPO5%

Astarion demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume132KCVR1.7%Products29Brands19Top 5 Brands66%OOS Rate3.1%Rating4.7★Reviews490Avg BSR#55,693
10K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.5×

Top Astarion search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • astarion69K/yr
  • bg327K/yr
  • astarion funko pop9K/yr
  • bg3 merch11K/yr
  • baldurs gate 3 astarion4K/yr
  • astarion merch8K/yr
  • astarion figure3K/yr
  • astarion funko2K/yr

What reviews say buyers love and hate about Astarion

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Quality-Overall21%

Good Quality Shirt

Value For Money13%

Good Price

Advertised Vs Actual Product13%

this was everything I expected

Size-Overall12%

Fits well

Color9%

fun and colorful

What buyers complain about

76% of reviews
Color21%

it does change color

Size-Overall17%

It was a little smaller than I thought

Moist/Dry17%

it made my GF wet

Print Quality6%

The images are not printed on so if you have to hand wash it you do not have to worry about the images coming off

Ease Of Use4%

Difficult to close so I'll pin a broche instead

Astarion return rate & reasons

Why buyers send it back, as a share of all return requests.

4.0%

Return rate

82%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
41%
2Sleeve Fit
8%
3Chest Fit
6%
4Advertised Vs Actual Product
6%
5Length
5%

Common Astarion questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Astarion 39/100 on Amazon United States — Skip it. The niche generates $41K/yr across 29 tracked products. 2 of 4 products launched in the last 360 days are still selling. Search demand moved -15.3% over the last 90 days.
Search demand for Astarion on Amazon United States peaks in Dec, where the busiest month runs 3.5× the quietest.