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Ashton Drake Baby Dolls

Fail

Buyers convert on only 0.2% of searches, so Ashton Drake Baby Dolls is a Fail.

Flapen Score
36
36 / 100
Ranks 2,561 of 3,143 Toys & Games niches · −10 vs the category median of 46
Market size
$26K/yr126K searches / yr
90-day growth
-3.3%search demand this quarter
Competition
35%top-5 click share · 8 brands · 20 sellers

Flapen Score

Ashton Drake Baby Dolls against its category

The dotted line is the Toys & Games average. Past it, Ashton Drake Baby Dolls is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ashton Drake Baby Dolls market on Amazon at a glance

Shoppers on Amazon United States searched for Ashton Drake Baby Dolls 126K times last year and spent an estimated $26K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
126K
Growth, 90 days vs prior 90
-3.3%
Conversion, latest week
0.2%
Market size, estimated
$26Ka year
Peak month
December5.0× the quietest month
Top search term
ashton drake baby dolls73K searches a year

02 · Price

A sale here is worth $88.62.

Listings sell for $88.62 on average, from $31.63 to $180.47. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $88.62 that is $0 to $9K a year per listing.

Average price
$88.62inside the $15 to $100 sweet spot
Price range
$31.63–$180.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 51% ship with Prime. On an average day, 31.1% of listings are out of stock. The average listing ranks #4,728 within Dolls. It carries 451 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
51%
Out of stock, average day
31.1%
Average rank
#4,728in Dolls
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
451per listing
Listings tracked
49

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Ashton Drake Baby Dolls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

8 falling

Sellers

20

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

35%

Top 20: 76%

Open market

2%

  • Brand 178%
  • Brand 28%
  • Brand 36%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (2 brands, 2%)

Demand

Ashton Drake Baby Dolls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.0×

Search terms

Top Ashton Drake Baby Dolls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ashton drake baby dolls73K/yr
  • ashton drake dolls23K/yr
  • ashton drake18K/yr
  • ashton drake reborn baby dolls11K/yr
  • ashton-drake baby dolls2K/yr

Reviews and returns

What reviews say buyers love and hate about Ashton Drake Baby Dolls

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
27%of negative reviews mention “Advertised Vs Actual Product”
3.5%of orders come back
“Inaccurate description”
A buyer, on “Advertised Vs Actual Product”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Ashton Drake Baby Dolls questions

Answered from the same tracked data.