Arts and Crafts
Arts and Crafts clears our launch bar: a $4.3M/yr market growing +13.4% this quarter with returns at 1.1%.
Flapen Score
Top 1% of 3,143 Toys & Games niches · +23 vs the category median of 46
Is Arts and Crafts profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Arts and Crafts is a $4.3M/yr Amazon United States market (10.8M searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Nov–Dec. Verdict: Launch it — 69/100.
Arts and Crafts: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +13.4% over the last 90 days and 2.3% of searches end in a purchase.
$4.3M
revenue / yr
Who owns the niche?
The top 5 brands hold 37% of demand, so 63% of the market is open.
63%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 98 products
Top Arts and Crafts products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
20 Sets DIY 3D Sticker Scene Collection Book for Kids Adults Cute Make Your Own Shop House Stickers for Gifts Stickers Therapy for Adult Relief Stress Pass The Time Play Park Hamburg Castle Library
- Price
- $9.57
- Rating
- 4.5/5
- Reviews
- 892
- Age
- 1y ago
Taba Squishy Making Kit for Kids - Gifts for Girls - Kids Crafts - 6 7 8 9 10 11 12 Year Old Girl Birthday Gift - Squishies Craft Kits - Arts and Crafts for Kid for 8-12 - Toys for Girls
- Price
- $19.42
- Rating
- 4.4/5
- Reviews
- 1,225
- Age
- 2mo ago
Dan&Darci Aqua Fairy Water Gel Kit for Kids - Gifts for Girls - Magic Elf Toy Kits - Waters Pets - DIY Squishy Maker Set - Craft for Kids - Make Your Own Squishies Toys Crafts - Gifts for Boys & Girls
- Price
- $24.09
- Rating
- 4.7/5
- Reviews
- 3,031
- Age
- 1y ago
34000Pcs Resin Jelly Rhinestones for Bedazzling Multicolor 3mm Flatback Gems for Diamond Art Bedazzler Kit with 3Pcs 10ml B7000 Jewelry Glue for Bedazzle Thing Crafting Book Nail Art
- Price
- $13.84
- Rating
- 4.7/5
- Reviews
- 3,908
- Age
- 2y ago
Rock Painting Kit- Glow in The Dark Rock Kit Arts and Crafts for Kids Ages 6-12 Art Supplies Toy Kids Craft Paint Kits Arts & Crafts for Boys Girls Birthday Party Gift Toy
- Price
- $15.08
- Rating
- 4.7/5
- Reviews
- 11,886
- Age
- 5y ago
Trending
90-day click momentumTaba Squishy Making Kit for Kids - Gifts for Girls - Kids Crafts - 6 7 8 9 10 11 12 Year Old Girl Birthday Gift - Squishies Craft Kits - Arts and Crafts for Kid for 8-12 - Toys for Girls
- Price
- $19.42
- Rating
- 4.4/5
- Reviews
- 1,225
- Age
- 2mo ago
LOTWOW 40000 Pcs Resin Jelly Rhinestones Kit 30 Colors 3mm Flatback Rhinestones with 4 Pcs B7000 Jewelry Glue & Tools All-in-One Bedazzling Kit for DIY Arts & Crafts Gifts
- Price
- $16.66
- Rating
- 4.8/5
- Reviews
- 453
- Age
- 5mo ago
20 Sets DIY 3D Sticker Scene Collection Book for Kids Adults Cute Make Your Own Shop House Stickers for Gifts Stickers Therapy for Adult Relief Stress Pass The Time Play Park Hamburg Castle Library
- Price
- $9.57
- Rating
- 4.5/5
- Reviews
- 892
- Age
- 1y ago
34000Pcs Resin Jelly Rhinestones for Bedazzling Multicolor 3mm Flatback Gems for Diamond Art Bedazzler Kit with 3Pcs 10ml B7000 Jewelry Glue for Bedazzle Thing Crafting Book Nail Art
- Price
- $13.84
- Rating
- 4.7/5
- Reviews
- 3,908
- Age
- 2y ago
jackinthebox Poke Art Magical Flower Pressing Craft Kit for Girls Ages 4-8
- Price
- $20.69
- Rating
- 4.5/5
- Reviews
- 1,171
- Age
- 2y ago
Newest
by launch dateTaba Squishy Making Kit for Kids - Gifts for Girls - Kids Crafts - 6 7 8 9 10 11 12 Year Old Girl Birthday Gift - Squishies Craft Kits - Arts and Crafts for Kid for 8-12 - Toys for Girls
- Price
- $19.42
- Rating
- 4.4/5
- Reviews
- 1,225
- Age
- 2mo ago
LOTWOW 40000 Pcs Resin Jelly Rhinestones Kit 30 Colors 3mm Flatback Rhinestones with 4 Pcs B7000 Jewelry Glue & Tools All-in-One Bedazzling Kit for DIY Arts & Crafts Gifts
- Price
- $16.66
- Rating
- 4.8/5
- Reviews
- 453
- Age
- 5mo ago
Skillmatics Aqua Puffs 3D Art Kit Animals Mess-Free Paint by Number Kit
- Price
- $19.97
- Rating
- 4.6/5
- Reviews
- 1,606
- Age
- 1y ago
Crayola Marker Airbrush Spray Art Kit 8 Washable Markers 5 Stencils
- Price
- $18.96
- Rating
- 4.8/5
- Reviews
- 1,327
- Age
- 1y ago
20 Sets DIY 3D Sticker Scene Collection Book for Kids Adults Cute Make Your Own Shop House Stickers for Gifts Stickers Therapy for Adult Relief Stress Pass The Time Play Park Hamburg Castle Library
- Price
- $9.57
- Rating
- 4.5/5
- Reviews
- 892
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.
Brands
66 falling
Sellers
160
Top-5 brand share
37%
Top 20: 72%
Top-5 click share
20%
Top 20: 54%
Open market
59%
- Dan&Darci16%
- JOYIN6%
- Crayola6%
- MHBEW5%
- Skillmatics4%
- Worgree4%
Arts and Crafts demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 3.6×
Top Arts and Crafts search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- crafts3.4M/yr
- craft kits2.2M/yr
- craft1.0M/yr
- kids crafts937K/yr
- crafts for kids610K/yr
- craft kit515K/yr
- kids arts and crafts426K/yr
- crafting239K/yr
- kids craft150K/yr
- kid crafts134K/yr
What reviews say buyers love and hate about Arts and Crafts
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“Entertaining for toddlers”
“Amazing quality”
“Awesome colors”
“Easy to handle”
“it was a gift”
What buyers complain about
55% of reviews“Too dark”
“bad adhesive”
“Crappy quality”
“the bottles are small”
“Does not last”
Arts and Crafts return rate & reasons
Why buyers send it back, as a share of all return requests.
1.1%
Return rate
47%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Arts and Crafts questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
