Ariel Squishmallow

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months

127K

Growth, 90 days vs prior 90

-19.4%

Conversion, latest week

3.2%

Market size, estimated

$79Ka year

Peak month

December2.5× the quietest month

Top search term

mercat55K searches a year

Listings sell for $19.39 on average, from $7.55 to $33.81. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $19.39 that is $2K to $5K a year per listing.

Average price

$19.39inside the $15 to $100 sweet spot

Price range

$7.55–$33.81

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

1.7%of orders · Amazon United States median 2.1%

59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #891 within Playsets. It carries 770 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings

59%

Prime listings

100%

Out of stock, average day

9.9%

Average rank

#891in Playsets

Average rating

4.74 starsAmazon United States average 4.42 stars

Average reviews

770per listing

Listings tracked

22

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

2Amazon's first-year sales bar

Average brand age

33 months