Apple Gifts
a concentrated shelf (top 5 take 100% of clicks) — Apple Gifts doesn't clear our bar today.
Flapen Score
Ranks 1,703 of 3,143 Toys & Games niches · −2 vs the category median of 46
Is Apple Gifts profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Apple Gifts is a $798K/yr Amazon United States market (353K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Apple Gifts: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -1.2% over the last 90 days and 9.3% of searches end in a purchase.
$798K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 4 products
Top Apple Gifts products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Mattel Games Apples to Apples Game of Comparisons for Parties & Family Reunions with 500+ Cards for 4 to 8 Players
- Price
- $11.93
- Rating
- 4.7/5
- Reviews
- 4,913
- Age
- 12y ago
Mattel Games Apples to Apples Junior Game for Ages 9+ 4-8 Players
- Price
- $14.33
- Rating
- 4.7/5
- Reviews
- 1,286
- Age
- 5y ago
Mattel N-BGG15 Apples to Apples Party Box
- Price
- $33.60
- Rating
- 4.6/5
- Reviews
- 202
- Age
- 11y ago
Mattel BGG15 Apples to Apples Party in A Box
- Price
- $36.99
- Rating
- 4.8/5
- Reviews
- 78
- Age
- 11y ago
Trending
90-day click momentumMattel Games Apples to Apples Game of Comparisons for Parties & Family Reunions with 500+ Cards for 4 to 8 Players
- Price
- $11.93
- Rating
- 4.7/5
- Reviews
- 4,913
- Age
- 12y ago
Mattel BGG15 Apples to Apples Party in A Box
- Price
- $36.99
- Rating
- 4.8/5
- Reviews
- 78
- Age
- 11y ago
Mattel Games Apples to Apples Junior Game for Ages 9+ 4-8 Players
- Price
- $14.33
- Rating
- 4.7/5
- Reviews
- 1,286
- Age
- 5y ago
Mattel N-BGG15 Apples to Apples Party Box
- Price
- $33.60
- Rating
- 4.6/5
- Reviews
- 202
- Age
- 11y ago
Newest
by launch dateMattel Games Apples to Apples Junior Game for Ages 9+ 4-8 Players
- Price
- $14.33
- Rating
- 4.7/5
- Reviews
- 1,286
- Age
- 5y ago
Mattel N-BGG15 Apples to Apples Party Box
- Price
- $33.60
- Rating
- 4.6/5
- Reviews
- 202
- Age
- 11y ago
Mattel BGG15 Apples to Apples Party in A Box
- Price
- $36.99
- Rating
- 4.8/5
- Reviews
- 78
- Age
- 11y ago
Mattel Games Apples to Apples Game of Comparisons for Parties & Family Reunions with 500+ Cards for 4 to 8 Players
- Price
- $11.93
- Rating
- 4.7/5
- Reviews
- 4,913
- Age
- 12y ago
Competition: brands, sellers & click share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
Brands
2 flat
Sellers
69
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Mattel Games82%
- Mattel18%
Apple Gifts demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Apple Gifts search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- apples to apples120K/yr
- apples to apples game129K/yr
- apples to apples junior45K/yr
- apples to apples kids14K/yr
- apple to apples4K/yr
- apples to apples jr6K/yr
- apple to apples game9K/yr
- apples to apples expansion pack3K/yr
- apples to apples party box3K/yr
- apples to apples junior game3K/yr
What reviews say buyers love and hate about Apple Gifts
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“Fun family game”
“As expected, we love this game as a family and are able to play modified versions via video chats”
“Easy to take camping or to picnics”
“Christmas present”
“DEFINITELY WORTH THE MONEY FOR GOOD FAMILY QUALITY TIME”
What buyers complain about
100% of reviews“not fun”
“Too expensive”
Apple Gifts return rate & reasons
Why buyers send it back, as a share of all return requests.
2.0%
Return rate
69%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Apple Gifts questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
