Is apple gifts profitable to sell on Amazon United States?

The niche generates $798K/yr across 4 tracked products. 90-day search growth is -1.2%. Flapen's verdict: Skip it (44/100).

How competitive is the apple gifts niche?

2 brands and 69 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in apple gifts?

Top complaints mined from reviews: Fun/Entertainment Experience, Value For Money. The return rate is 2.0%.

What does it cost to enter the apple gifts niche?

Listings span $11.93–$36.99; the average listing price is $24.21 (sweet spot $15–$100). The average incumbent carries 1,620 reviews — the moat a new listing must climb.

apple gifts

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$24.21

avg listing price — sweet spot $15–$100

Price range

Great$11.93–$36.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great9.3%

search→purchase rate — share of searches ending in a sale

Returns

Good2.0%

return rate — above 5% kills the launch gate

Market size

Good$798K

$798K/yr · 353K searches

Review moat

Okay1,619.75

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-1.2%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, apple gifts is a $798K/yr Amazon United States market (353K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

apple gifts market data

Units sold / yr: 20K–25K; avg 3,000–4,000/product
Revenue / yr: $484K–$605K; units × avg price
Conversion rate: 9.3%
Avg BSR: #947
Page quality: 0%
Prime: 100%
Sponsored: 50%
Out of stock: 0.0%
Avg brand age: 60 months
Avg seller age: 150 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Mattel Games82%
Mattel18%

Demand

Weekly Amazon search volume, last 35 weeks — -1.2% search growth over the last 90 days.

Open Trend

Top apple gifts search terms

apples to apples120K/yr +14.3%6.5% conv.
apples to apples game129K/yr -10.1%7.8% conv.
apples to apples junior45K/yr -7.8%12.1% conv.
apples to apples kids14K/yr -3.5%6.8% conv.
apple to apples4K/yr +11.7%5.4% conv.
apples to apples jr6K/yr -13.9%9.8% conv.
apple to apples game9K/yr -11.4%5.2% conv.
apples to apples expansion pack3K/yr +10.0%3.1% conv.
apples to apples party box3K/yr -25.9%2.4% conv.
apples to apples junior game3K/yr -17.0%15.2% conv.

All search terms

Top apple gifts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mattel Games Apples to Apples Game of Comparisons for Parties & Family Reunions with 500+ Cards for 4 to 8 Players

Mattel Games$11.934.7★4,913 rev

Mattel Games Apples to Apples Junior Game for Ages 9+ 4-8 Players

Mattel Games$14.334.7★1,286 rev

Mattel N-BGG15 Apples to Apples Party Box

Mattel$33.604.6★202 rev

Mattel BGG15 Apples to Apples Party in A Box

Mattel$36.994.8★78 rev

Newest

by launch date

Mattel Games Apples to Apples Junior Game for Ages 9+ 4-8 Players

Mattel Games$14.331,286 rev

5y ago

Mattel N-BGG15 Apples to Apples Party Box

Mattel$33.60202 rev

11y ago

Mattel BGG15 Apples to Apples Party in A Box

Mattel$36.9978 rev

11y ago

Mattel Games Apples to Apples Game of Comparisons for Parties & Family Reunions with 500+ Cards for 4 to 8 Players

Mattel Games$11.934,913 rev

12y ago

What buyers say about apple gifts

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience78%

“Fun family game”

Advertised Vs Actual Product9%

“As expected, we love this game as a family and are able to play modified versions via video chats”

Ease Of Use6%

“Easy to take camping or to picnics”

Gifting Purpose3%

“Christmas present”

Value For Money1%

“DEFINITELY WORTH THE MONEY FOR GOOD FAMILY QUALITY TIME”

Compactness1%

“Bonus that its a smaller more compact game so it fits easily in our overflowing game closet”

Quality-Overall1%

“DEFINITELY WORTH THE MONEY FOR GOOD FAMILY QUALITY TIME”

What buyers complain about

Fun/Entertainment Experience50%

“not fun”

Value For Money50%

“Too expensive”

Top return reasons

Advertised Vs Actual Product35%

Size-Overall31%

Value For Money12%

Gifting Purpose6%

Fun/Entertainment Experience3%

Defective Material/Parts3%

Product Condition2%

Weight Heavy2%

Instructions/User Manual/Troubleshooting2%

Color1%

Common questions

Is apple gifts profitable to sell on Amazon United States?: The niche generates $798K/yr across 4 tracked products. 90-day search growth is -1.2%. Flapen's verdict: Skip it (44/100).
How competitive is the apple gifts niche?: 2 brands and 69 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in apple gifts?: Top complaints mined from reviews: Fun/Entertainment Experience, Value For Money. The return rate is 2.0%.
What does it cost to enter the apple gifts niche?: Listings span $11.93–$36.99; the average listing price is $24.21 (sweet spot $15–$100). The average incumbent carries 1,620 reviews — the moat a new listing must climb.