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Apple Gifts

Fail

The top 5 products take 100% of clicks, so Apple Gifts is a Fail.

Flapen Score
44
44 / 100
Ranks 1,703 of 3,143 Toys & Games niches · −2 vs the category median of 46
Market size
$798K/yr353K searches / yr
90-day growth
-1.2%search demand this quarter
Competition
100%top-5 click share · 2 brands · 69 sellers

Flapen Score

Apple Gifts against its category

The dotted line is the Toys & Games average. Past it, Apple Gifts is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Apple Gifts market on Amazon at a glance

Shoppers on Amazon United States searched for Apple Gifts 353K times last year and spent an estimated $798K. All 2 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 9.3% of those searches ended in a purchase.

Shoppers searched for this 353K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $798K a year.

Searches, last 12 months
353K
Growth, 90 days vs prior 90
-1.2%
Conversion, latest week
9.3%
Market size, estimated
$798Ka year
Top search term
apples to apples120K searches a year

02 · Price

A sale here is worth $24.21.

Listings sell for $24.21 on average, from $11.93 to $36.99. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 3,000 to 4,000 of them. At $24.21 that is $73K to $97K a year per listing.

Average price
$24.21inside the $15 to $100 sweet spot
Price range
$11.93–$36.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
3,000–4,000
Revenue per listing a year
$73K–$97K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #947 within Dedicated Deck Card Games. It carries 1,620 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#947in Dedicated Deck Card Games
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
1,620per listing
Listings tracked
4

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Apple Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

69

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 182%
  • Brand 218%

Demand

Apple Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 4.6× · 8 of 12 months tracked

Search terms

Top Apple Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • apples to apples120K/yr
  • apples to apples game129K/yr
  • apples to apples junior45K/yr
  • apples to apples kids14K/yr
  • apple to apples4K/yr
  • apples to apples jr6K/yr
  • apple to apples game9K/yr
  • apples to apples expansion pack3K/yr
  • apples to apples party box3K/yr
  • apples to apples junior game3K/yr

Reviews and returns

What reviews say buyers love and hate about Apple Gifts

We read the reviews and the return reasons for every product selling here.

78%of positive reviews mention “Fun/Entertainment Experience”
50%of negative reviews mention “Fun/Entertainment Experience”
2.0%of orders come back
“not fun”
A buyer, on “Fun/Entertainment Experience”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Apple Gifts questions

Answered from the same tracked data.