apothecary diaries figure
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Review moat
Incredible29.04avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$40.62avg listing price — sweet spot $15–$100
Growth
Good+25.9%90-day search growth — must beat 0% to launch
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Price range
Okay$5.72–$248.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$163K$163K/yr · 542K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, apothecary diaries figure is a $163K/yr Amazon United States market (542K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
apothecary diaries figure market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $162K–$203K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #4,473
- Page quality
- 0%
- Prime
- 60%
- Sponsored
- 44%
- Out of stock
- 7.9%
- Avg brand age
- 25 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
72
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
52%
Top 20: 95%
Open market
11%
- Banpresto42%
- MABAIUDE23%
- SYSTEM SERVICE10%
- SEGA6%
- Good Smile Company5%
- Furyu3%
- Open — no brand owns it (7 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 58 weeks — +25.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
Top apothecary diaries figure search terms
- apothecary diaries figure164K/yr
- maomao figure124K/yr
- maomao100K/yr
- the apothecary diaries figure52K/yr
- mao mao figure46K/yr
- apothecary diaries figures20K/yr
- apothecary diaries blind box7K/yr
- apothecary diaries funko pop8K/yr
- the apothecary diaries figures5K/yr
- maomao nendoroid6K/yr
Top apothecary diaries figure products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Banpresto - The Apothecary Diaries - Maomao (Walking Around Town) Figure
Banpresto$32.074.5★16 rev
Banpresto - The Apothecary Diaries - Maomao (Garden Party) Figure
Banpresto$34.275.0★22 rev
The Apothecary Diaries: Maomao Brilliant Figure
SYSTEM SERVICE$53.184.8★24 rev
Maomao Figure Maomao Statue 9cm Sitting Pose Cute Mao Mao Figure Model Hanfu Version Anime Figurine Collectibles Desktop Decoration Gifts for Fans
MABAIUDE$5.724.3★113 rev
SEGA The Apothecary Diaries: Maomao PM Perching Figure Chocorose
SEGA$40.304.7★64 rev
Newest
by launch date
Furyu TV Anime The Apothecary Diaries Trio-Try-iT Figure Maomao Figure
Furyu$40.032 rev
Banpresto - The Apothecary Diaries - Maomao - Moon Fairy - Collectible Figure
Banpresto$63.3414 rev
NINJAMO The Court Herbalist Diaries Ceremonial Maomao Cat Jinshi Chibi Cute Colorful Decorative Figures (Ceremony 1)
NINJAMO$26.962 rev
Banpresto - The Apothecary Diaries - Maomao (Walking Around Town) Figure
Banpresto$32.0716 rev
Banpresto - The Apothecary Diaries - Maomao Big Sofvimates Figure
Banpresto$31.5519 rev
Trending
90-day click momentumFuryu TV Anime The Apothecary Diaries Trio-Try-iT Figure Maomao Figure
Furyu$40.035.0★
NINJAMO The Court Herbalist Diaries Ceremonial Maomao Cat Jinshi Chibi Cute Colorful Decorative Figures (Ceremony 1)
NINJAMO$26.963.2★
Banpresto - The Apothecary Diaries - Maomao - Moon Fairy - Collectible Figure
Banpresto$63.345.0★
Good Smile Company The Apothecary Diaries: Maomao Nendoroid Action Figure
Good Smile Company$82.084.6★
Good Smile Company The Apothecary Diaries: Maomao (Garden Party Ver.) Action Figure
Good Smile Company$50.674.7★
What buyers say about apothecary diaries figure
What buyers praise and complain about, mined from review topics.What buyers love
“AMAZING QUALITY”
“Very good value for price”
“Fit nice on shelf”
“looks just like the picture”
“Color is very bright”
“Got it as a gift for my daughter”
“My daughter really liked it and said it appears well designed and made”
“The figure is solid”
“Super cute and durable”
“The material is good and durable, and my daughter loved it”
What buyers complain about
“Small”
“they are technically deceiving you with the pictures”
“bad quality”
“i feel uncomfortable without carrying a plushie or stuffed animal of some sort”
“There are some minor paint issues”
“I do wish the strap was longer so it could be a crossbody bag”
Top return reasons
Common questions
- Is apothecary diaries figure profitable to sell on Amazon United States?
- The niche generates $163K/yr across 25 tracked products. 6 of 11 products launched in the last 360 days are still selling. 90-day search growth is +25.9%. Flapen's verdict: Skip it (49/100).
- How competitive is the apothecary diaries figure niche?
- 13 brands and 72 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in apothecary diaries figure?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.3%.
- When does demand for apothecary diaries figure peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.
- What does it cost to enter the apothecary diaries figure niche?
- Listings span $5.72–$248.12; the average listing price is $40.62 (sweet spot $15–$100). The average incumbent carries 29 reviews — the moat a new listing must climb.