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Anxiety Relief for Kids

Fail

Shoppers spend an estimated $26K a year here, so Anxiety Relief for Kids is a Fail.

Flapen Score
36
36 / 100
Ranks 2,561 of 3,143 Toys & Games niches · −10 vs the category median of 46
Market size
$26K/yr101K searches / yr
90-day growth
-32.9%search demand this quarter
Competition
57%top-5 click share · 8 brands · 19 sellers

Flapen Score

Anxiety Relief for Kids against its category

The dotted line is the Toys & Games average. Past it, Anxiety Relief for Kids is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anxiety Relief for Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Anxiety Relief for Kids 101K times last year and spent an estimated $26K. The top 5 brands take 97% of clicks. Demand peaks in Aug–Sep–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -32.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
-32.9%
Conversion, latest week
1.6%
Market size, estimated
$26Ka year
Peak month
September5.0× the quietest month
Top search term
sensory pack23K searches a year

02 · Price

A sale here is worth $15.90.

Listings sell for $15.90 on average, from $6.61 to $44.45. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $15.90 that is $2K to $4K a year per listing.

Average price
$15.90inside the $15 to $100 sweet spot
Price range
$6.61–$44.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #126 within Clay & Dough. It carries 1,022 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
6.9%
Average rank
#126in Clay & Dough
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
1,022per listing
Listings tracked
23

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Products

Top Anxiety Relief for Kids products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.

$0$1K$3K$4K$5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

19

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

57%

Top 20: 97%

Open market

2%

  • Creativity for Kids81%
  • Story Magic8%
  • AGENTLAN3%
  • Carolart2%
  • Klever Kits2%
  • Aliex2%
  • Open — no brand owns it (2 brands, 2%)

Demand

Anxiety Relief for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Nov, Dec · busiest ÷ quietest = 5.0×

Search terms

Top Anxiety Relief for Kids search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sensory pack23K/yr
  • young and wild sensory kit21K/yr
  • sensory dough kit13K/yr
  • young wild and friedman sensory kit18K/yr
  • creativity for kids sensory pack8K/yr
  • playdoh sensory kit6K/yr
  • sensory packs5K/yr
  • playdough sensory kit6K/yr
  • young wild and free sensory kit2K/yr

Reviews and returns

What reviews say buyers love and hate about Anxiety Relief for Kids

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Fun/Entertainment Experience”
16%of negative reviews mention “Size-Overall”
1.0%of orders come back
“extremely small portions and container”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Anxiety Relief for Kids questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data