Anna Doll
FailThe top 5 brands take 96% of clicks, so Anna Doll is a Fail.
- Flapen Score
- 41 / 100Ranks 2,055 of 3,143 Toys & Games niches · −5 vs the category median of 4641
- Market size
- $207K/yr287K searches / yr
- 90-day growth
- -23.2%search demand this quarter
- Competition
- 57%top-5 click share · 7 brands · 141 sellers
Flapen Score
Anna Doll against its category
The dotted line is the Toys & Games average. Past it, Anna Doll is stronger. Inside it, weaker.
Market
The Anna Doll market on Amazon at a glance
Shoppers on Amazon United States searched for Anna Doll 287K times last year and spent an estimated $207K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 3.2% of those searches ended in a purchase.
Shoppers searched for this 287K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $207K a year.
- Searches, last 12 months
- 287K
- Growth, 90 days vs prior 90
- -23.2%
- Conversion, latest week
- 3.2%
- Market size, estimated
- $207Ka year
- Peak month
- December5.8× the quietest month
- Top search term
- anna doll123K searches a year
02 · Price
A sale here is worth $22.60.
Listings sell for $22.60 on average, from $10.16 to $40.49. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $22.60 that is $2K to $6K a year per listing.
- Average price
- $22.60inside the $15 to $100 sweet spot
- Price range
- $10.16–$40.49
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$6K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
37% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #823 within Dolls. It carries 2,217 reviews at 4.76 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 37%
- Prime listings
- 79%
- Out of stock, average day
- 3.9%
- Average rank
- #823in Dolls
- Average rating
- 4.76 starsAmazon United States average 4.42 stars
- Average reviews
- 2,217per listing
- Listings tracked
- 19
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Anna Doll products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Mattel Disney Frozen Anna Fashion Doll in Sparkling Removable Dress Cape & Boots and Braided Hair Posable & Collectible Inspired by Movie
- Price
- $16.16
- Rating
- 4.9/5
- Reviews
- 31
- Age
- 2mo ago

Mattel Disney Frozen Toys Singing Anna Doll in Signature Clothing Sings for the First Time in Forever from the Disney Movie Frozen Gifts for Kids
- Price
- $24.93
- Rating
- 4.9/5
- Reviews
- 51
- Age
- 1y ago

Disney Store Official Anna Once Upon a Story Doll - Disney Princess Toys Featuring Reflective Eyes with 3D Pupil and Iris Detailed Costume Hair Comb & Shoes - Comes in Display Box - 16 Inches
- Price
- $38.03
- Rating
- 4.8/5
- Reviews
- 524
- Age
- 1y ago

Mattel Disney Frozen Elsa Fashion Doll in Frozen 1 Look
- Price
- $10.51
- Rating
- 4.8/5
- Reviews
- 12,826
- Age
- 3y ago

Disney Frozen Anna Toddler Doll
- Price
- $40.49
- Rating
- 4.6/5
- Reviews
- 445
- Age
- 6y ago
Trending
estimated 90-day click momentum
Mattel Disney Frozen Anna Fashion Doll in Sparkling Removable Dress Cape & Boots and Braided Hair Posable & Collectible Inspired by Movie
- Price
- $16.16
- Rating
- 4.9/5
- Reviews
- 31
- Age
- 2mo ago
![Disney Frozen Elsa & Anna Extra Fashions Petite Gift Set [Amazon Exclusive]](https://m.media-amazon.com/images/I/410HRRMmBnL.jpg)
Disney Frozen Elsa & Anna Extra Fashions Petite Gift Set [Amazon Exclusive]
- Price
- $29.00
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 1y ago

Jay Franco Kids Plush Pillow Buddy - 22 Inches Ultra-Soft Stuffed Plushie & Cozy Pillow Official Licensed Product Multi - Princess Anna
- Price
- $26.00
- Rating
- 4.7/5
- Reviews
- 143
- Age
- 8mo ago

Mattel Disney Frozen Toys Singing Anna Doll in Signature Clothing Sings for the First Time in Forever from the Disney Movie Frozen Gifts for Kids
- Price
- $24.93
- Rating
- 4.9/5
- Reviews
- 51
- Age
- 1y ago

Mattel Disney Frozen Anna Elsa Kristoff & Olaf Set of 4 Small Dolls
- Price
- $20.83
- Rating
- 4.6/5
- Reviews
- 212
- Age
- 9mo ago
Newest
by launch date
Mattel Disney Frozen Anna Fashion Doll in Sparkling Removable Dress Cape & Boots and Braided Hair Posable & Collectible Inspired by Movie
- Price
- $16.16
- Rating
- 4.9/5
- Reviews
- 31
- Age
- 2mo ago

Jay Franco Kids Plush Pillow Buddy - 22 Inches Ultra-Soft Stuffed Plushie & Cozy Pillow Official Licensed Product Multi - Princess Anna
- Price
- $26.00
- Rating
- 4.7/5
- Reviews
- 143
- Age
- 8mo ago

Disney Store Official Anna Story Doll (Traveling Outfit) - 11 Inches - Includes Coloring Book and Additional Dress Princess Doll in Classic Outfit Disney Princess Toys for Girls
- Price
- $29.78
- Rating
- 4.7/5
- Reviews
- 1,405
- Age
- 9mo ago

Mattel Disney Frozen Anna Elsa Kristoff & Olaf Set of 4 Small Dolls
- Price
- $20.83
- Rating
- 4.6/5
- Reviews
- 212
- Age
- 9mo ago

Disney Store Official Anna Once Upon a Story Doll - Disney Princess Toys Featuring Reflective Eyes with 3D Pupil and Iris Detailed Costume Hair Comb & Shoes - Comes in Display Box - 16 Inches
- Price
- $38.03
- Rating
- 4.8/5
- Reviews
- 524
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
141
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 100%
Open market
1%
- Mattel49%
- Disney Store25%
- Disney Frozen11%
- Disney8%
- JAKKS Pacific4%
- Disney Princess3%
- Open — no brand owns it (1 brand, 1%)
Demand
Anna Doll search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.8×
Search terms
Top Anna Doll search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- anna doll123K/yr
- anna doll frozen36K/yr
- frozen anna doll22K/yr
- anna barbie doll26K/yr
- anna frozen doll21K/yr
- anna barbie14K/yr
- ana doll10K/yr
- ana frozen doll8K/yr
- elsia and anya dolls8K/yr
- disney anna doll6K/yr
Reviews and returns
What reviews say buyers love and hate about Anna Doll
We read the reviews and the return reasons for every product selling here.
“Big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Anna Doll questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








