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Animal Magnets

Fail

Demand is soft, at -4.2% this quarter, so Animal Magnets is a Fail.

Flapen Score
46
46 / 100
Ranks 1,432 of 3,143 Toys & Games niches · on the category median
Market size
$516K/yr606K searches / yr
90-day growth
-4.2%search demand this quarter
Competition
70%top-5 click share · 10 brands · 36 sellers

Flapen Score

Animal Magnets against its category

The dotted line is the Toys & Games average. Past it, Animal Magnets is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Animal Magnets market on Amazon at a glance

Shoppers on Amazon United States searched for Animal Magnets 606K times last year and spent an estimated $516K. The top 5 brands take 87% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 606K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $516K a year.

Searches, last 12 months
606K
Growth, 90 days vs prior 90
-4.2%
Conversion, latest week
3.6%
Market size, estimated
$516Ka year
Peak month
November3.9× the quietest month
Top search term
magnetic animals182K searches a year

02 · Price

A sale here is worth $23.37.

Listings sell for $23.37 on average, from $8.87 to $40.33. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At $23.37 that is $29K to $35K a year per listing.

Average price
$23.37inside the $15 to $100 sweet spot
Price range
$8.87–$40.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
$29K–$35K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #230 within Magnetic Building. It carries 2,560 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#230in Magnetic Building
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
2,560per listing
Listings tracked
17

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Animal Magnets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

10 rising

Sellers

36

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

10%

  • Brand 149%
  • Brand 219%
  • Brand 313%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (4 brands, 10%)

Demand

Animal Magnets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Animal Magnets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magnetic animals182K/yr
  • animal magnets62K/yr
  • melissa and doug magnets66K/yr
  • magnetic animals for toddlers 1-371K/yr
  • mix and match magnetic animals52K/yr
  • animal magnets for toddlers 1-329K/yr
  • magnet animals26K/yr
  • magnetic animal toys15K/yr
  • animal magnets for fridge10K/yr
  • mix and match animals10K/yr

Reviews and returns

What reviews say buyers love and hate about Animal Magnets

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Magnetic Strength/Adsorption”
17%of negative reviews mention “Magnetic Strength/Adsorption”
1.3%of orders come back
“The magnetic is weak”
A buyer, on “Magnetic Strength/Adsorption”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Animal Magnets questions

Answered from the same tracked data.