Animal Crafts
FailThe top 5 brands take 96% of clicks, so Animal Crafts is a Fail.
- Flapen Score
- 49 / 100Top 33% of 3,143 Toys & Games niches · +3 vs the category median of 4649
- Market size
- $73K/yr52K searches / yr
- 90-day growth
- +76.3%search demand this quarter
- Competition
- 70%top-5 click share · 7 brands · 9 sellers
Flapen Score
Animal Crafts against its category
The dotted line is the Toys & Games average. Past it, Animal Crafts is stronger. Inside it, weaker.
Market
The Animal Crafts market on Amazon at a glance
Shoppers on Amazon United States searched for Animal Crafts 52K times last year and spent an estimated $73K. The top 5 brands take 96% of clicks. Demand peaks in Jun–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 5.1% of those searches ended in a purchase.
Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +76.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.
- Searches, last 12 months
- 52K
- Growth, 90 days vs prior 90
- +76.3%
- Conversion, latest week
- 5.1%
- Market size, estimated
- $73Ka year
- Peak month
- December4.9× the quietest month
- Top search term
- craftikit24K searches a year
02 · Price
A sale here is worth $27.63.
Listings sell for $27.63 on average, from $15.52 to $37.35. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $27.63 that is $3K to $7K a year per listing.
- Average price
- $27.63inside the $15 to $100 sweet spot
- Price range
- $15.52–$37.35
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #1,237 within Craft Kits. It carries 1,373 reviews at 4.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 2.3%
- Average rank
- #1,237in Craft Kits
- Average rating
- 4.73 starsAmazon United States average 4.42 stars
- Average reviews
- 1,373per listing
- Listings tracked
- 15
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Animal Crafts products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Craftikit 20 Award-Winning Animal Toddler Arts and Crafts for Kids Ages 3-10 Years All-Inclusive Animal Craft Kits Fun Toddler Craft Box for Girls Boys in Preschool
- Price
- $32.09
- Rating
- 4.8/5
- Reviews
- 2,955
- Age
- 5y ago

20 Arts & Crafts Kit for Kids All-Inclusive No Mess Craft Kits & Supplies for Boys & Girls DIY Creative Activity Easy Step-by-Step Guide Individually Packaged Crafts Christmas Gift Travel Gift
- Price
- $15.52
- Rating
- 4.6/5
- Reviews
- 247
- Age
- 1y ago

Craftikit 20 Award-Winning Princess & Unicorn Crafts for Kids Ages 3-10 Years All-Inclusive Toddler Arts and Craft Kits for Kids Fun Toddler Craft Box for Girls in Preschool
- Price
- $32.02
- Rating
- 4.8/5
- Reviews
- 2,955
- Age
- 1y ago

20 Arts & Crafts Kit for Girls The Surprise Craft Box All-Inclusive DIY Craft Set with 20 Fun Projects Individually Packaged Easy Step-by-Step Instructions Creative Activity Gift for Kids
- Price
- $16.30
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 8mo ago

Craftikit 20 Award-Winning Dinosaur Crafts for Kids - All-Inclusive Fun Dinosaur Crafts for Kids Ages 3-10 - Organized Toddler Craft Kit
- Price
- $31.73
- Rating
- 4.8/5
- Reviews
- 2,955
- Age
- 3y ago
Trending
estimated 90-day click momentum
Craftikit Coloring Pajamas for Kids with Markers - Princess & Unicorn Soft Stretchy Bamboo Viscose 2-Piece Unisex PJs Set Color Your Own Pajamas
- Price
- $37.35
- Rating
- 4.6/5
- Reviews
- 386
- Age
- 1y ago

EZCRA Unicorn Craft Box for Kids Ages 4-8 21 Projects in 1
- Price
- $24.46
- Rating
- 4.8/5
- Reviews
- 73
- Age
- 9mo ago

EZCRA Craft Box for Kids Ages 4-8 - 21-in-1 Arts and Crafts Kit
- Price
- $24.06
- Rating
- 4.8/5
- Reviews
- 73
- Age
- 9mo ago

20 Arts & Crafts Kit for Girls The Surprise Craft Box All-Inclusive DIY Craft Set with 20 Fun Projects Individually Packaged Easy Step-by-Step Instructions Creative Activity Gift for Kids
- Price
- $16.30
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 8mo ago

Unicorn Craft Box-12 Projects Fun Arts and Crafts for Kids Ages 4-8 Creative Educational Activity No Mess Individually Packaged Travel Toys Party Favors Birthday Gift for Girls 3 4 5 6 7 8 Years Old
- Price
- $28.79
- Rating
- 5.0/5
- Reviews
- 30
- Age
- 1y ago
Newest
by launch date
20 Arts & Crafts Kit for Girls The Surprise Craft Box All-Inclusive DIY Craft Set with 20 Fun Projects Individually Packaged Easy Step-by-Step Instructions Creative Activity Gift for Kids
- Price
- $16.30
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 8mo ago

EZCRA Craft Box for Kids Ages 4-8 - 21-in-1 Arts and Crafts Kit
- Price
- $24.06
- Rating
- 4.8/5
- Reviews
- 73
- Age
- 9mo ago

EZCRA Unicorn Craft Box for Kids Ages 4-8 21 Projects in 1
- Price
- $24.46
- Rating
- 4.8/5
- Reviews
- 73
- Age
- 9mo ago

Unicorn Craft Box-12 Projects Fun Arts and Crafts for Kids Ages 4-8 Creative Educational Activity No Mess Individually Packaged Travel Toys Party Favors Birthday Gift for Girls 3 4 5 6 7 8 Years Old
- Price
- $28.79
- Rating
- 5.0/5
- Reviews
- 30
- Age
- 1y ago

7july Unicorn Craft Box-12 Fun Arts and Crafts for Kids Ages 4-8 Educational Creative Toys Art and Crafts Projects & Activities Kit with Supplies Gift for Girls 3 4 5 6 7 8 Years Old
- Price
- $27.90
- Rating
- 4.6/5
- Reviews
- 76
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
9
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
2%
- Craftikit56%
- KOOL KRAFTS27%
- EZCRA8%
- Mumaloo3%
- leitait2%
- KRAFUN2%
- Open — no brand owns it (1 brand, 2%)
Demand
Animal Crafts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Dec · busiest ÷ quietest = 4.9×
Search terms
Top Animal Crafts search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- craftikit24K/yr
- craftkit 20 crafts in a box3K/yr
- 20 crafts in a box5K/yr
- craftikit - 20 arts and crafts projects for kids3K/yr
- crafts in a box3K/yr
- 20 crafts in a box craft kit3K/yr
- craftikit craft kits4K/yr
- craftkit for kids3K/yr
- glowdem craft kits4K/yr
Reviews and returns
What reviews say buyers love and hate about Animal Crafts
We read the reviews and the return reasons for every product selling here.
“Glue doesnt work”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Animal Crafts questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








