Animal Crafts
brand-locked demand (top 5 brands take 96% of clicks) — Animal Crafts doesn't clear our bar today.
Flapen Score
Top 33% of 3,143 Toys & Games niches · +3 vs the category median of 46
Is Animal Crafts profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Animal Crafts is a $73K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jun–Dec. Verdict: Skip it — 49/100.
Animal Crafts: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +76.3% over the last 90 days and 5.1% of searches end in a purchase.
$73K
revenue / yr
Who owns the niche?
The top 5 brands hold 96% of demand, so 4% of the market is open.
4%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 15 products
Top Animal Crafts products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Craftikit 20 Award-Winning Animal Toddler Arts and Crafts for Kids Ages 3-10 Years All-Inclusive Animal Craft Kits Fun Toddler Craft Box for Girls Boys in Preschool
- Price
- $32.09
- Rating
- 4.8/5
- Reviews
- 2,955
- Age
- 5y ago
20 Arts & Crafts Kit for Kids All-Inclusive No Mess Craft Kits & Supplies for Boys & Girls DIY Creative Activity Easy Step-by-Step Guide Individually Packaged Crafts Christmas Gift Travel Gift
- Price
- $15.52
- Rating
- 4.6/5
- Reviews
- 247
- Age
- 1y ago
Craftikit 20 Award-Winning Princess & Unicorn Crafts for Kids Ages 3-10 Years All-Inclusive Toddler Arts and Craft Kits for Kids Fun Toddler Craft Box for Girls in Preschool
- Price
- $32.02
- Rating
- 4.8/5
- Reviews
- 2,955
- Age
- 1y ago
20 Arts & Crafts Kit for Girls The Surprise Craft Box All-Inclusive DIY Craft Set with 20 Fun Projects Individually Packaged Easy Step-by-Step Instructions Creative Activity Gift for Kids
- Price
- $16.30
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 8mo ago
Craftikit 20 Award-Winning Dinosaur Crafts for Kids - All-Inclusive Fun Dinosaur Crafts for Kids Ages 3-10 - Organized Toddler Craft Kit
- Price
- $31.73
- Rating
- 4.8/5
- Reviews
- 2,955
- Age
- 3y ago
Trending
90-day click momentum
Craftikit Coloring Pajamas for Kids with Markers - Princess & Unicorn Soft Stretchy Bamboo Viscose 2-Piece Unisex PJs Set Color Your Own Pajamas
- Price
- $37.35
- Rating
- 4.6/5
- Reviews
- 386
- Age
- 1y ago
EZCRA Unicorn Craft Box for Kids Ages 4-8 21 Projects in 1
- Price
- $24.46
- Rating
- 4.8/5
- Reviews
- 73
- Age
- 9mo ago
EZCRA Craft Box for Kids Ages 4-8 - 21-in-1 Arts and Crafts Kit
- Price
- $24.06
- Rating
- 4.8/5
- Reviews
- 73
- Age
- 9mo ago
20 Arts & Crafts Kit for Girls The Surprise Craft Box All-Inclusive DIY Craft Set with 20 Fun Projects Individually Packaged Easy Step-by-Step Instructions Creative Activity Gift for Kids
- Price
- $16.30
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 8mo ago
Unicorn Craft Box-12 Projects Fun Arts and Crafts for Kids Ages 4-8 Creative Educational Activity No Mess Individually Packaged Travel Toys Party Favors Birthday Gift for Girls 3 4 5 6 7 8 Years Old
- Price
- $28.79
- Rating
- 5.0/5
- Reviews
- 30
- Age
- 1y ago
Newest
by launch date20 Arts & Crafts Kit for Girls The Surprise Craft Box All-Inclusive DIY Craft Set with 20 Fun Projects Individually Packaged Easy Step-by-Step Instructions Creative Activity Gift for Kids
- Price
- $16.30
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 8mo ago
EZCRA Craft Box for Kids Ages 4-8 - 21-in-1 Arts and Crafts Kit
- Price
- $24.06
- Rating
- 4.8/5
- Reviews
- 73
- Age
- 9mo ago
EZCRA Unicorn Craft Box for Kids Ages 4-8 21 Projects in 1
- Price
- $24.46
- Rating
- 4.8/5
- Reviews
- 73
- Age
- 9mo ago
Unicorn Craft Box-12 Projects Fun Arts and Crafts for Kids Ages 4-8 Creative Educational Activity No Mess Individually Packaged Travel Toys Party Favors Birthday Gift for Girls 3 4 5 6 7 8 Years Old
- Price
- $28.79
- Rating
- 5.0/5
- Reviews
- 30
- Age
- 1y ago
7july Unicorn Craft Box-12 Fun Arts and Crafts for Kids Ages 4-8 Educational Creative Toys Art and Crafts Projects & Activities Kit with Supplies Gift for Girls 3 4 5 6 7 8 Years Old
- Price
- $27.90
- Rating
- 4.6/5
- Reviews
- 76
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
Brands
7 rising
Sellers
9
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
2%
- Craftikit56%
- KOOL KRAFTS27%
- EZCRA8%
- Mumaloo3%
- leitait2%
- KRAFUN2%
- Open — no brand owns it (1 brand, 2%)
Animal Crafts demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jun, Dec · busiest ÷ quietest = 4.9×
Top Animal Crafts search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- craftikit24K/yr
- craftkit 20 crafts in a box3K/yr
- 20 crafts in a box5K/yr
- craftikit - 20 arts and crafts projects for kids3K/yr
- crafts in a box3K/yr
- 20 crafts in a box craft kit3K/yr
- craftikit craft kits4K/yr
- craftkit for kids3K/yr
- glowdem craft kits4K/yr
What reviews say buyers love and hate about Animal Crafts
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“also engaging”
“For creative playtime”
“Ease of use”
“Great instructions included”
“Great quality”
What buyers complain about
65% of reviews“Glue doesnt work”
“Fine, some parts not well made”
“Or dont advertise as everything included”
“Wish it were cheaper for what you get”
“Instructions aren't accurate for all crafts or outdated”
Animal Crafts return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
22%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Animal Crafts questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
