Animal Crafts
FailThe top 5 brands take 96% of clicks, so Animal Crafts is a Fail.
- Flapen Score
- 49 / 100Top 33% of 3,143 Toys & Games niches · +3 vs the category median of 4649
- Market size
- $73K/yr52K searches / yr
- 90-day growth
- +76.3%search demand this quarter
- Competition
- 70%top-5 click share · 7 brands · 9 sellers
Flapen Score
Animal Crafts against its category
The dotted line is the Toys & Games average. Past it, Animal Crafts is stronger. Inside it, weaker.
Market
The Animal Crafts market on Amazon at a glance
Shoppers on Amazon United States searched for Animal Crafts 52K times last year and spent an estimated $73K. The top 5 brands take 96% of clicks. Demand peaks in Jun–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 5.1% of those searches ended in a purchase.
Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +76.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.
- Searches, last 12 months
- 52K
- Growth, 90 days vs prior 90
- +76.3%
- Conversion, latest week
- 5.1%
- Market size, estimated
- $73Ka year
- Peak month
- December4.9× the quietest month
- Top search term
- craftikit24K searches a year
02 · Price
A sale here is worth $27.63.
Listings sell for $27.63 on average, from $15.52 to $37.35. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $27.63 that is $3K to $7K a year per listing.
- Average price
- $27.63inside the $15 to $100 sweet spot
- Price range
- $15.52–$37.35
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #1,237 within Craft Kits. It carries 1,373 reviews at 4.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 2.3%
- Average rank
- #1,237in Craft Kits
- Average rating
- 4.73 starsAmazon United States average 4.42 stars
- Average reviews
- 1,373per listing
- Listings tracked
- 15
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Animal Crafts products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
9
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
2%
- Brand 156%
- Brand 227%
- Brand 38%
- Brand 43%
- Brand 52%
- Brand 62%
- Open — no brand owns it (1 brand, 2%)
Demand
Animal Crafts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Dec · busiest ÷ quietest = 4.9×
Search terms
Top Animal Crafts search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- craftikit24K/yr
- craftkit 20 crafts in a box3K/yr
- 20 crafts in a box5K/yr
- craftikit - 20 arts and crafts projects for kids3K/yr
- crafts in a box3K/yr
- 20 crafts in a box craft kit3K/yr
- craftikit craft kits4K/yr
- craftkit for kids3K/yr
- glowdem craft kits4K/yr
Reviews and returns
What reviews say buyers love and hate about Animal Crafts
We read the reviews and the return reasons for every product selling here.
“Glue doesnt work”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Animal Crafts questions
Answered from the same tracked data.








