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Animal Bath Toys

Fail

Shoppers spend an estimated $47K a year here, so Animal Bath Toys is a Fail.

Flapen Score
40
40 / 100
Ranks 2,172 of 3,143 Toys & Games niches · −6 vs the category median of 46
Market size
$47K/yr76K searches / yr
90-day growth
-8.3%search demand this quarter
Competition
60%top-5 click share · 13 brands · 23 sellers

Flapen Score

Animal Bath Toys against its category

The dotted line is the Toys & Games average. Past it, Animal Bath Toys is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Animal Bath Toys market on Amazon at a glance

Shoppers on Amazon United States searched for Animal Bath Toys 76K times last year and spent an estimated $47K. The top 5 brands take 87% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
-8.3%
Conversion, latest week
4.7%
Market size, estimated
$47Ka year
Peak month
December1.8× the quietest month
Top search term
animal bath toys18K searches a year

02 · Price

A sale here is worth $13.48.

Listings sell for $13.48 on average, from $6.57 to $29.41. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $13.48 that is $1K to $3K a year per listing.

Average price
$13.48under the $15 to $100 sweet spot
Price range
$6.57–$29.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #244 within Bath Toys. It carries 1,554 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
5.6%
Average rank
#244in Bath Toys
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
1,554per listing
Listings tracked
22

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
42 months

Products

Top Animal Bath Toys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

23

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

60%

Top 20: 98%

Open market

10%

  • Brand 133%
  • Brand 223%
  • Brand 322%
  • Brand 45%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (7 brands, 10%)

Demand

Animal Bath Toys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Animal Bath Toys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • animal bath toys18K/yr
  • rubber bath toys10K/yr
  • farm animal bath toys10K/yr
  • farm bath toys9K/yr
  • bath animals6K/yr
  • bath toys animals6K/yr
  • rubber farm animals4K/yr
  • bath animals mold free4K/yr
  • bath toy animals4K/yr
  • bath squirter toys5K/yr

Reviews and returns

What reviews say buyers love and hate about Animal Bath Toys

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Fun/Entertainment Experience”
16%of negative reviews mention “Size-Overall”
1.0%of orders come back
“these might not be the best fit”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Animal Bath Toys questions

Answered from the same tracked data.