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Amiibo Cards

soft demand (-27.7% this quarter) — Amiibo Cards doesn't clear our bar today.

Flapen Score

39
Skip it

Ranks 2,263 of 3,143 Toys & Games niches · −7 vs the category median of 46

Market size 35Growth 11Conversion 27Competition 24Returns 94Price range 86Avg price 95Brand share 17Review moat 76Quality gap 20
This niche Category average · 3,143 niches

Is Amiibo Cards profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Amiibo Cards is a $169K/yr Amazon United States market (231K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Aug–Sep–Dec. Verdict: Skip it — 39/100.

Amiibo Cards: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -27.7% over the last 90 days and 2.2% of searches end in a purchase.

$169K

revenue / yr

Units sold / yr5K
Search volume / yr-27.7%231K
Conversion rate2.2%
Avg price$33.42

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers8 · 32
Top-5 product click share71%
Open market7%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement86%
New entrants (1y)6· 2 succeeded
Avg rating4.7★
Avg reviews485

Top Amiibo Cards products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

$0$17K$34K$51K$68K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

32

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

3%

  • Generic61%
  • TABARO10%
  • Joysfusion9%
  • Flashiibo8%
  • BgnIog6%
  • iofeiwak4%
  • Open — no brand owns it (2 brands, 3%)

Amiibo Cards demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume231KCVR2.2%Products14Brands8Top 5 Brands93%OOS Rate4.1%Rating4.7★Reviews485Avg BSR#204
18K13KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Dec · busiest ÷ quietest = 3.6×

Top Amiibo Cards search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • amiibo cards94K/yr
  • zelda amiibo cards58K/yr
  • amiibo cards zelda15K/yr
  • legend of zelda amiibo cards13K/yr
  • totk amiibo cards8K/yr
  • zelda amiibo cards full set5K/yr
  • amiibo card8K/yr
  • botw amiibo cards6K/yr
  • amiibo nfc cards4K/yr
  • tears of the kingdom amiibo cards6K/yr

What reviews say buyers love and hate about Amiibo Cards

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Ease Of Use19%

easy to read

Advertised Vs Actual Product18%

Exactly as described

Value For Money17%

Worth it

Quality-Overall7%

Excellent product

Functionality-Overall4%

it performs well with my Switch

What buyers complain about

72% of reviews
Size-Overall20%

Package was smaller than expected

Functionality-Overall18%

Cards not working

Advertised Vs Actual Product8%

This was not in the product description

Value For Money7%

The price is a bit high

Quality-Overall4%

Poorly / cheaply made item

Amiibo Cards return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

9%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
33%
2Compatibility-Overall
8%
3Advertised Vs Actual Product
8%
4Value For Money
8%
5Defective Material/Parts
5%

Common Amiibo Cards questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Amiibo Cards 39/100 on Amazon United States — Skip it. The niche generates $169K/yr across 14 tracked products. 2 of 6 products launched in the last 360 days are still selling. Search demand moved -27.7% over the last 90 days.
Search demand for Amiibo Cards on Amazon United States peaks in Aug–Sep–Dec, where the busiest month runs 3.6× the quietest.