amiibo cards
Skip itSoft demand (-27.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$33.42avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great$10.01–$54.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great485.36avg incumbent reviews — the moat a new listing must climb
Market size
Okay$169K$169K/yr · 231K searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-27.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, amiibo cards is a $169K/yr Amazon United States market (231K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Aug–Sep–Dec. Verdict: Skip it — 39/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
amiibo cards market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $134K–$167K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #204
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 86%
- Out of stock
- 4.1%
- Avg brand age
- 40 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 flat
Sellers
32
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
3%
- Generic61%
- TABARO10%
- Joysfusion9%
- Flashiibo8%
- BgnIog6%
- iofeiwak4%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.7% search growth over the last 90 days.Peak months: Aug, Sep, Dec · busiest ÷ quietest = 3.6×
Top amiibo cards search terms
- amiibo cards94K/yr
- zelda amiibo cards58K/yr
- amiibo cards zelda15K/yr
- legend of zelda amiibo cards13K/yr
- totk amiibo cards8K/yr
- zelda amiibo cards full set5K/yr
- amiibo card8K/yr
- botw amiibo cards6K/yr
- amiibo nfc cards4K/yr
- tears of the kingdom amiibo cards6K/yr
Top amiibo cards products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
35Pcs NFC Mini Cards Compatible with AOI TOTK BOTW & SSHD
Generic$36.074.6★131 rev
35Pcs NFC Mini Eow & TOTK & BOTW Cards Now Including The 4 New Sages:Complete Set of 35 Unique Collectible Cards for TOTK Eow BOTW & SSHD Ages 120+
Generic$35.954.7★194 rev
45 PCS NFC Mini Cards Set for Nintendo Switch - Unique Reusable Collectible Cards Easy Scan Cards Compatible with TOTK BOTW & SSHD Adventure Games Gift for Players
TABARO$34.514.7★12 rev
Joysfusion NFC Emulator Store 3000 NFC Data Support Ulimited Scan 1.2 Screen Easy Button Controls Rechargeable for Endless Play Compatible with 50+ Games (Green)
Joysfusion$39.084.7★673 rev
Flashiibo Pro NFC Emulator NFC Tag Emulator 3000+ Saves Unlimited Rewrite Auto UID Regen Rechargeable Battery 1.4 OLED Screen Compatible with 50+ Games on Switch 1 & 2 (White)
Flashiibo$40.184.7★1,149 rev
Newest
by launch date45 PCS NFC Mini Cards Set for Nintendo Switch - Unique Reusable Collectible Cards Easy Scan Cards Compatible with TOTK BOTW & SSHD Adventure Games Gift for Players
TABARO$34.5112 rev
76PCS NFC Mini Villager Cards with Storage Box (Includes New 4PCS Surprise Cards)
HAGEER$49.872 rev
54Pcs NFC Animal Small Cards
Generic$30.687 rev
72Pcs NFC Animal Small Cards
Generic$54.7332 rev
30 Pcs NFC Mini Card Set for Splat Raiders 3 and 2 - No Duplicates
Generic$30.1478 rev
Trending
90-day click momentum76PCS NFC Mini Villager Cards with Storage Box (Includes New 4PCS Surprise Cards)
HAGEER$49.874.5★
45 PCS NFC Mini Cards Set for Nintendo Switch - Unique Reusable Collectible Cards Easy Scan Cards Compatible with TOTK BOTW & SSHD Adventure Games Gift for Players
TABARO$34.514.7★
54Pcs NFC Animal Small Cards
Generic$30.685.0★
72Pcs NFC Animal Small Cards
Generic$54.734.8★
35Pcs NFC Mini Cards Compatible with AOI TOTK BOTW & SSHD
Generic$36.074.6★
What buyers say about amiibo cards
What buyers praise and complain about, mined from review topics.What buyers love
“easy to read”
“Exactly as described”
“Worth it”
“Excellent product”
“it performs well with my Switch”
“Works beautifully”
“Great size and very portable”
“Battery life is excellent”
“Fits right in my pocket”
“Works great and a charge lasts forever”
What buyers complain about
“Package was smaller than expected”
“Cards not working”
“This was not in the product description”
“The price is a bit high”
“Poorly / cheaply made item”
“it wouldnt charge”
“Its a loose connection on the board”
“the pages to put the cards into is made of very flimsy material”
“I cant figure out how to use it”
“easy to lose it”
Top return reasons
Common questions
- Is amiibo cards profitable to sell on Amazon United States?
- The niche generates $169K/yr across 14 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -27.7%. Flapen's verdict: Skip it (39/100).
- How competitive is the amiibo cards niche?
- 8 brands and 32 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in amiibo cards?
- Top complaints mined from reviews: Size-Overall, Functionality-Overall, Advertised Vs Actual Product. The return rate is 1.1%.
- When does demand for amiibo cards peak?
- Demand peaks in Aug–Sep–Dec; the busiest month runs 3.6× the quietest.
- What does it cost to enter the amiibo cards niche?
- Listings span $10.01–$54.73; the average listing price is $33.42 (sweet spot $15–$100). The average incumbent carries 485 reviews — the moat a new listing must climb.