American Girl Harry Potter

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13K a year.

Searches, last 12 months

69K

Growth, 90 days vs prior 90

-4.7%

Conversion, latest week

0.8%

Market size, estimated

$13Ka year

Peak month

December4.4× the quietest month

Top search term

harry potter doll accessories7K searches a year

Listings sell for $22.87 on average, from $6.79 to $55.36. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $22.87 that is $0 to $2K a year per listing.

Average price

$22.87inside the $15 to $100 sweet spot

Price range

$6.79–$55.36

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.0%of orders · Amazon United States median 2.1%

59% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #899 within Doll Accessories. It carries 1,006 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

59%

Prime listings

91%

Out of stock, average day

11.3%

Average rank

#899in Doll Accessories

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

1,006per listing

Listings tracked

32

11 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

5Amazon's first-year sales bar

Average brand age

42 months