American Girl Dolls Black

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +23.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months

36K

Growth, 90 days vs prior 90

+23.1%

Conversion, latest week

1.6%

Market size, estimated

$44Ka year

Peak month

December8.7× the quietest month

Top search term

american girl dolls black16K searches a year

Listings sell for $78.12 on average, from $20.39 to $181.03. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $78.12 that is $0 to $8K a year per listing.

Average price

$78.12inside the $15 to $100 sweet spot

Price range

$20.39–$181.03

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250–500

Units per listing a year

0–100

Revenue per listing a year

$0–$8K

Returns

3.1%of orders · Amazon United States median 2.1%

38% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 15.0% of listings are out of stock. The average listing ranks #1,946 within Dolls. It carries 1,574 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

38%

Prime listings

92%

Out of stock, average day

15.0%

Average rank

#1,946in Dolls

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

1,574per listing

Listings tracked

24

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

38 months