American Girl Dolls

Shoppers searched for this 9.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.0M a year.

Searches, last 12 months

9.3M

Growth, 90 days vs prior 90

+2.3%

Conversion, latest week

1.1%

Market size, estimated

$5.0Ma year

Peak month

December5.9× the quietest month

Top search term

american girl dolls2.7M searches a year

Listings sell for $48.11 on average, from $7.08 to $203.57. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 1,000 to 1,250 of them. At $48.11 that is $48K to $60K a year per listing.

Average price

$48.11inside the $15 to $100 sweet spot

Price range

$7.08–$203.57

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

1,000–1,250

Revenue per listing a year

$48K–$60K

Returns

2.2%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #533 within Doll Accessories. It carries 1,200 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

99%

Out of stock, average day

2.6%

Average rank

#533in Doll Accessories

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

1,200per listing

Listings tracked

92

26 products launched here in the last 12 months. 26 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

26

Successful launches

26Amazon's first-year sales bar

Average brand age

36 months