American Girl Doll School

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months

95K

Growth, 90 days vs prior 90

-6.0%

Conversion, latest week

0.4%

Market size, estimated

$12Ka year

Peak month

December3.0× the quietest month

Top search term

american girl doll school supplies15K searches a year

Listings sell for $30.50 on average, from $6.75 to $215.53. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $30.50 that is $0 to $3K a year per listing.

Average price

$30.50inside the $15 to $100 sweet spot

Price range

$6.75–$215.53

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

2.3%of orders · Amazon United States median 2.1%

70% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #461 within Doll Accessories. It carries 284 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

93%

Out of stock, average day

11.9%

Average rank

#461in Doll Accessories

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

284per listing

Listings tracked

43

9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

5Amazon's first-year sales bar

Average brand age

38 months