American Girl Doll Pets

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months

47K

Growth, 90 days vs prior 90

-1.2%

Conversion, latest week

1.5%

Market size, estimated

$22Ka year

Peak month

December4.9× the quietest month

Top search term

american girl dog11K searches a year

Listings sell for $31.31 on average, from $7.25 to $131.36. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $31.31 that is $0 to $3K a year per listing.

Average price

$31.31inside the $15 to $100 sweet spot

Price range

$7.25–$131.36

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

1.8%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #2,141 within Doll Accessories. It carries 314 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

86%

Out of stock, average day

2.6%

Average rank

#2,141in Doll Accessories

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

314per listing

Listings tracked

36

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

48 months