American Girl Doll House

Shoppers searched for this 236K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.

Searches, last 12 months

236K

Growth, 90 days vs prior 90

+5.0%

Conversion, latest week

0.7%

Market size, estimated

$87Ka year

Peak month

December5.2× the quietest month

Top search term

american gi52K searches a year

Listings sell for $53.06 on average, from $7.20 to $237.31. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $53.06 that is $0 to $5K a year per listing.

Average price

$53.06inside the $15 to $100 sweet spot

Price range

$7.20–$237.31

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

2.5%of orders · Amazon United States median 2.1%

51% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #887 within Doll Accessories. It carries 1,094 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

51%

Prime listings

98%

Out of stock, average day

6.4%

Average rank

#887in Doll Accessories

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

1,094per listing

Listings tracked

61

9 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

8Amazon's first-year sales bar

Average brand age

37 months