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All Might

weak search conversion (0.8%) — All Might doesn't clear our bar today.

Flapen Score

48
Skip it

Top 37% of 3,143 Toys & Games niches · +2 vs the category median of 46

Market size 23Growth 37Conversion 10Competition 68Returns 95Price range 19Avg price 94Brand share 76Review moat 51Quality gap 24
This niche Category average · 3,143 niches

Is All Might profitable on Amazon?

According to Flapen's Amazon United States niche tracking, All Might is a $93K/yr Amazon United States market (249K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.

All Might: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +9.2% over the last 90 days and 0.8% of searches end in a purchase.

$93K

revenue / yr

Units sold / yr3K
Search volume / yr+9.2%249K
Conversion rate0.8%
Avg price$49.01

Who owns the niche?

The top 5 brands hold 59% of demand, so 41% of the market is open.

41%

open market share

Brands · sellers21 · 229
Top-5 product click share44%
Open market41%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 36 products

Sponsored placement53%
New entrants (1y)8· 2 succeeded
Avg rating4.6★
Avg reviews1,456

Top All Might products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

$0$4K$7K$11K$15K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

229

Top-5 brand share

59%

Top 20: 99%

Top-5 click share

44%

Top 20: 85%

Open market

32%

  • Banpresto14%
  • YLQANONG13%
  • Ichibansho Figure12%
  • ANIME HEROES10%
  • TAMASHII NATIONS10%
  • Ripple Junction9%

All Might demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume249KCVR0.8%Products36Brands21Top 5 Brands59%OOS Rate11.2%Rating4.6★Reviews1,456Avg BSR#10,092
13K8KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Top All Might search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • all might108K/yr
  • all might figure91K/yr
  • all might action figure14K/yr
  • all might figurine6K/yr
  • all might statue6K/yr
  • my hero academia all might8K/yr
  • all might merch7K/yr
  • allmight4K/yr
  • my hero academia figure all might4K/yr

What reviews say buyers love and hate about All Might

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Advertised Vs Actual Product23%

As advertised

Quality-Overall20%

Excellent Quality

Value For Money9%

great value for the money

Accuracy-Overall7%

Accurate

Gifting Purpose7%

My daughter gave this as a Christmas present to her brother

What buyers complain about

69% of reviews
Size-Overall26%

Its slightly baggy

Value For Money14%

not worth the money

Advertised Vs Actual Product7%

did not match item specifics in listing

Quality-Overall7%

Cheap

Color5%

Not yellow it is orange

All Might return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

40%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
23%
2Defective Material/Parts
15%
3Length
11%
4Value For Money
11%
5Color
11%

Common All Might questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores All Might 48/100 on Amazon United States — Skip it. The niche generates $93K/yr across 36 tracked products. 2 of 8 products launched in the last 360 days are still selling. Search demand moved +9.2% over the last 90 days.
Search demand for All Might on Amazon United States peaks in Nov–Dec, where the busiest month runs 3.0× the quietest.