All Might
FailBuyers convert on only 0.8% of searches, so All Might is a Fail.
- Flapen Score
- 48 / 100Top 37% of 3,143 Toys & Games niches · +2 vs the category median of 4648
- Market size
- $93K/yr249K searches / yr
- 90-day growth
- +9.2%search demand this quarter
- Competition
- 44%top-5 click share · 21 brands · 229 sellers
Flapen Score
All Might against its category
The dotted line is the Toys & Games average. Past it, All Might is stronger. Inside it, weaker.
Market
The All Might market on Amazon at a glance
Shoppers on Amazon United States searched for All Might 249K times last year and spent an estimated $93K. The top 5 brands take 59% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 249K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $93K a year.
- Searches, last 12 months
- 249K
- Growth, 90 days vs prior 90
- +9.2%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $93Ka year
- Peak month
- December3.0× the quietest month
- Top search term
- all might108K searches a year
02 · Price
A sale here is worth $49.01.
Listings sell for $49.01 on average, from $4.92 to $462.10. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $49.01 that is $0 to $5K a year per listing.
- Average price
- $49.01inside the $15 to $100 sweet spot
- Price range
- $4.92–$462.10
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
53% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #10,092 within Statues, Bobbleheads & Busts. It carries 1,456 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 56%
- Out of stock, average day
- 11.2%
- Average rank
- #10,092in Statues, Bobbleheads & Busts
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 1,456per listing
- Listings tracked
- 36
04 · Newcomers
2 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top All Might products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
YLQANONG MHA Figures All Might Anime Figure Statues Midoriya Izuku/Todoroki Shouto Anime Action Figurine 17CM/6.69IN
- Price
- $10.93
- Rating
- 4.6/5
- Reviews
- 236
- Age
- 10mo ago

ANIME HEROES - My Hero Academia - All Might Action Figure
- Price
- $25.31
- Rating
- 4.6/5
- Reviews
- 22,368
- Age
- 2y ago

TAMASHII NATIONS - My Hero Academia - Armored All Might S.H.Figuarts Action Figure
- Price
- $112.03
- Rating
- 4.7/5
- Reviews
- 1,081
- Age
- 9mo ago

Ichibansho Figure - My Hero Academia - All Might (-Silver Age-) Masterlise Collectible Statue
- Price
- $103.84
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 8mo ago

Ripple Junction My Hero Academia All Might Yellow Panels Anime Mens Graphic T-Shirt Mineral Wash Black Large
- Price
- $30.79
- Rating
- 4.6/5
- Reviews
- 46
- Age
- 11mo ago
Trending
estimated 90-day click momentum
Ripple Junction My Hero Academia All Might Yellow Panels Anime Mens Graphic T-Shirt Mineral Wash Black Large
- Price
- $30.79
- Rating
- 4.6/5
- Reviews
- 46
- Age
- 11mo ago

Xuminvty Mina Ashido Hoodie Unisex Himiko Toga Anime Hoodie Pullover Deku Sweater Tracksuit All Might Sweatshirts (US Alpha Medium Regular Regular Style 5)
- Price
- $20.96
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 2y ago

Ripple Junction My Hero Academia All Might Yellow Panels Anime Mens Graphic T-Shirt Mineral Wash Black XX-Large
- Price
- $30.38
- Rating
- 4.6/5
- Reviews
- 46
- Age
- 11mo ago

Xuminvty Mina Ashido Hoodie Unisex Himiko Toga Anime Hoodie Pullover Deku Sweater Tracksuit All Might Sweatshirts (US Alpha Medium Regular Regular Style 4)
- Price
- $20.88
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 2y ago

Banpresto My Hero Academia Grandista All Might Exclusive Lines Multicolor
- Price
- $68.31
- Rating
- 4.7/5
- Reviews
- 421
- Age
- 7y ago
Newest
by launch date
Ichibansho Figure - My Hero Academia: Vigilantes - All Might (Vigilantes) Collectible Statue
- Price
- $133.76
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago

Ichibansho Figure - My Hero Academia - All Might (-Silver Age-) Masterlise Collectible Statue
- Price
- $103.84
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 8mo ago

TAMASHII NATIONS - My Hero Academia - Armored All Might S.H.Figuarts Action Figure
- Price
- $112.03
- Rating
- 4.7/5
- Reviews
- 1,081
- Age
- 9mo ago

QAHEART MHA Figure All Might Figure PVC Statue Toga Himiko Action Figure Anime All Might Figurine Collectibles 6.69in
- Price
- $10.38
- Rating
- 4.6/5
- Reviews
- 87
- Age
- 10mo ago

YLQANONG MHA Figures All Might Anime Figure Statues Midoriya Izuku/Todoroki Shouto Anime Action Figurine 17CM/6.69IN
- Price
- $10.93
- Rating
- 4.6/5
- Reviews
- 236
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 rising
Sellers
229
Est. top-5 brand share
59%
Top 20: 99%
Est. top-5 click share
44%
Top 20: 85%
Open market
32%
- Banpresto14%
- YLQANONG13%
- Ichibansho Figure12%
- ANIME HEROES10%
- TAMASHII NATIONS10%
- Ripple Junction9%
Demand
All Might search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
Search terms
Top All Might search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- all might108K/yr
- all might figure91K/yr
- all might action figure14K/yr
- all might figurine6K/yr
- all might statue6K/yr
- my hero academia all might8K/yr
- all might merch7K/yr
- allmight4K/yr
- my hero academia figure all might4K/yr
Reviews and returns
What reviews say buyers love and hate about All Might
We read the reviews and the return reasons for every product selling here.
“Its slightly baggy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common All Might questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








