Is all might profitable to sell on Amazon United States?

The niche generates $93K/yr across 36 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is +9.2%. Flapen's verdict: Skip it (48/100).

How competitive is the all might niche?

21 brands and 229 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in all might?

Top complaints mined from reviews: Size-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 1.0%.

When does demand for all might peak?

Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.

What does it cost to enter the all might niche?

Listings span $4.92–$462.10; the average listing price is $49.01 (sweet spot $15–$100). The average incumbent carries 1,456 reviews — the moat a new listing must climb.

all might

Skip it

Weak search conversion (0.8%) — this niche doesn't clear our bar today.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Great$49.01

avg listing price — sweet spot $15–$100

Brand share

Great59%

top-5 brand share — no brand owns this niche

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,455.58

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+9.2%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$93K

$93K/yr · 249K searches

Price range

Bad$4.92–$462.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, all might is a $93K/yr Amazon United States market (249K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

all might market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $98K–$123K; units × avg price
Conversion rate: 0.8%
Avg BSR: #10,092
Page quality: 0%
Prime: 56%
Sponsored: 53%
Out of stock: 11.2%
Avg brand age: 40 months
Avg seller age: 149 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 rising

Sellers

229

Top-5 brand share

59%

Top 20: 99%

Top-5 click share

44%

Top 20: 85%

Open market

32%

Banpresto14%
YLQANONG13%
Ichibansho Figure12%
ANIME HEROES10%
TAMASHII NATIONS10%
Ripple Junction9%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +9.2% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Open Trend

Top all might search terms

all might108K/yr +14.3%0.3% conv.
all might figure91K/yr +3.8%0.5% conv.
all might action figure14K/yr +7.5%0.3% conv.
all might figurine6K/yr +30.1%0.4% conv.
all might statue6K/yr +59.4%0.9% conv.
my hero academia all might8K/yr +0.5%1.2% conv.
all might merch7K/yr -16.0%0.2% conv.
allmight4K/yr +14.1%0.8% conv.
my hero academia figure all might4K/yr -18.8%0.7% conv.

All search terms

Top all might products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

YLQANONG MHA Figures All Might Anime Figure Statues Midoriya Izuku/Todoroki Shouto Anime Action Figurine 17CM/6.69IN

YLQANONG$10.934.6★236 rev

ANIME HEROES - My Hero Academia - All Might Action Figure

ANIME HEROES$25.314.6★22,368 rev

TAMASHII NATIONS - My Hero Academia - Armored All Might S.H.Figuarts Action Figure

TAMASHII NATIONS$112.034.7★1,081 rev

Ichibansho Figure - My Hero Academia - All Might (-Silver Age-) Masterlise Collectible Statue

Ichibansho Figure$103.844.0★5 rev

Ripple Junction My Hero Academia All Might Yellow Panels Anime Mens Graphic T-Shirt Mineral Wash Black Large

Ripple Junction$30.794.6★46 rev

Newest

by launch date

Ichibansho Figure - My Hero Academia: Vigilantes - All Might (Vigilantes) Collectible Statue

Ichibansho Figure$133.762 rev

6mo ago

Ichibansho Figure - My Hero Academia - All Might (-Silver Age-) Masterlise Collectible Statue

Ichibansho Figure$103.845 rev

8mo ago

TAMASHII NATIONS - My Hero Academia - Armored All Might S.H.Figuarts Action Figure

TAMASHII NATIONS$112.031,081 rev

9mo ago

QAHEART MHA Figure All Might Figure PVC Statue Toga Himiko Action Figure Anime All Might Figurine Collectibles 6.69in

QAHEART$10.3887 rev

10mo ago

YLQANONG MHA Figures All Might Anime Figure Statues Midoriya Izuku/Todoroki Shouto Anime Action Figurine 17CM/6.69IN

YLQANONG$10.93236 rev

10mo ago

What buyers say about all might

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product23%

“As advertised”

Quality-Overall20%

“Excellent Quality”

Value For Money9%

“great value for the money”

Accuracy-Overall7%

“Accurate”

Gifting Purpose7%

“My daughter gave this as a Christmas present to her brother”

Durability7%

“Didn't feel like it was gonna fall apart or anything and was cozy”

Warmth4%

“It keeps me warm”

Fun/Entertainment Experience3%

“Having fun just posing him”

Strength3%

“Overall, good articulation and very sturdy”

Comfort-Overall2%

“This onesie is so comfy”

What buyers complain about

Size-Overall26%

“Its slightly baggy”

Value For Money14%

“not worth the money”

Advertised Vs Actual Product7%

“did not match item specifics in listing”

Quality-Overall7%

“Cheap”

Color5%

“Not yellow it is orange”

Comfort-Overall5%

“very very big the sewing on the inside of it makes it uncomfortable”

Hard Feel5%

“it is not soft on the inside”

Top return reasons

Size-Overall23%

Defective Material/Parts15%

Length11%

Value For Money11%

Color11%

Product Condition7%

Thin4%

Material Quality4%

Sleeve Fit3%

Quality-Overall2%

Common questions

Is all might profitable to sell on Amazon United States?: The niche generates $93K/yr across 36 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is +9.2%. Flapen's verdict: Skip it (48/100).
How competitive is the all might niche?: 21 brands and 229 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in all might?: Top complaints mined from reviews: Size-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 1.0%.
When does demand for all might peak?: Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.
What does it cost to enter the all might niche?: Listings span $4.92–$462.10; the average listing price is $49.01 (sweet spot $15–$100). The average incumbent carries 1,456 reviews — the moat a new listing must climb.