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Alice in Wonderland Doll

Fail

Buyers convert on only 1.3% of searches, so Alice in Wonderland Doll is a Fail.

Flapen Score
45
45 / 100
Ranks 1,583 of 3,143 Toys & Games niches · −1 vs the category median of 46
Market size
$107K/yr202K searches / yr
90-day growth
-7.5%search demand this quarter
Competition
45%top-5 click share · 24 brands · 117 sellers

Flapen Score

Alice in Wonderland Doll against its category

The dotted line is the Toys & Games average. Past it, Alice in Wonderland Doll is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Alice in Wonderland Doll market on Amazon at a glance

Shoppers on Amazon United States searched for Alice in Wonderland Doll 202K times last year and spent an estimated $107K. The top 5 brands take 71% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $107K a year.

Searches, last 12 months
202K
Growth, 90 days vs prior 90
-7.5%
Conversion, latest week
1.3%
Market size, estimated
$107Ka year
Peak month
December1.5× the quietest month
Top search term
alice in wonderland doll45K searches a year

02 · Price

A sale here is worth $40.03.

Listings sell for $40.03 on average, from $8.41 to $143.15. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $40.03 that is $0 to $4K a year per listing.

Average price
$40.03inside the $15 to $100 sweet spot
Price range
$8.41–$143.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #3,007 within Dolls. It carries 876 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
82%
Out of stock, average day
8.3%
Average rank
#3,007in Dolls
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
876per listing
Listings tracked
38

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Alice in Wonderland Doll products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 falling

Sellers

117

Top-5 brand share

71%

Top 20: 97%

Top-5 click share

45%

Top 20: 82%

Open market

23%

  • Brand 125%
  • Brand 221%
  • Brand 312%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Alice in Wonderland Doll search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Prime Day '25Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Alice in Wonderland Doll search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • alice in wonderland doll45K/yr
  • alice in wonderland toys38K/yr
  • alice in wonderland figurines36K/yr
  • alice in wonderland plush21K/yr
  • alice in wonderland figures11K/yr
  • alice in wonderland toy8K/yr
  • alice in wonderland collectibles10K/yr
  • alice in wonderland stuffed animals10K/yr
  • alice in wonderland figurine9K/yr
  • alice in wonderland figure8K/yr

Reviews and returns

What reviews say buyers love and hate about Alice in Wonderland Doll

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
32%of negative reviews mention “Size-Overall”
2.0%of orders come back
“It was too big for me”
A buyer, on “Size-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Alice in Wonderland Doll questions

Answered from the same tracked data.