Alice in Wonderland Doll
FailBuyers convert on only 1.3% of searches, so Alice in Wonderland Doll is a Fail.
- Flapen Score
- 45 / 100Ranks 1,583 of 3,143 Toys & Games niches · −1 vs the category median of 4645
- Market size
- $107K/yr202K searches / yr
- 90-day growth
- -7.5%search demand this quarter
- Competition
- 45%top-5 click share · 24 brands · 117 sellers
Flapen Score
Alice in Wonderland Doll against its category
The dotted line is the Toys & Games average. Past it, Alice in Wonderland Doll is stronger. Inside it, weaker.
Market
The Alice in Wonderland Doll market on Amazon at a glance
Shoppers on Amazon United States searched for Alice in Wonderland Doll 202K times last year and spent an estimated $107K. The top 5 brands take 71% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $107K a year.
- Searches, last 12 months
- 202K
- Growth, 90 days vs prior 90
- -7.5%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $107Ka year
- Peak month
- December1.5× the quietest month
- Top search term
- alice in wonderland doll45K searches a year
02 · Price
A sale here is worth $40.03.
Listings sell for $40.03 on average, from $8.41 to $143.15. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $40.03 that is $0 to $4K a year per listing.
- Average price
- $40.03inside the $15 to $100 sweet spot
- Price range
- $8.41–$143.15
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 2.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
42% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #3,007 within Dolls. It carries 876 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 42%
- Prime listings
- 82%
- Out of stock, average day
- 8.3%
- Average rank
- #3,007in Dolls
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 876per listing
- Listings tracked
- 38
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Alice in Wonderland Doll products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Disney Store Official Princess Classic Doll (Alice) 11 Inches Includes Brush with Molded Details Fully Posable Toy in Classic Outfit - Disney Princess Toys
- Price
- $19.27
- Rating
- 4.8/5
- Reviews
- 11,778
- Age
- 2y ago

Disney Womens Alice in Wonderland 5 Pack No Show Socks
- Price
- $9.21
- Rating
- 4.8/5
- Reviews
- 2,118
- Age
- 9y ago

Disney Alice in Wonderland Petwer Key Ring - Alice
- Price
- $10.91
- Rating
- 4.6/5
- Reviews
- 34
- Age
- 3y ago

Disney Store Official Animators Collection Alice Doll - Alice in Wonderland - Includes Soft Dinah Doll for Fans of Disney Princess Toys & Dolls - 16 Inches
- Price
- $29.46
- Rating
- 4.8/5
- Reviews
- 8,753
- Age
- 6y ago

Disney Alice in Wonderland Doll
- Price
- $102.91
- Rating
- 4.8/5
- Reviews
- 24
- Age
- 1y ago
Trending
estimated 90-day click momentum
Disney Alice in Wonderland Petwer Key Ring - Alice
- Price
- $10.91
- Rating
- 4.6/5
- Reviews
- 34
- Age
- 3y ago

Disney Junior Alices Wonderland Bakery 8 Inch Alice Small Plush Doll Kids Toys for Ages 3 Up by Just Play
- Price
- $8.41
- Rating
- 4.6/5
- Reviews
- 153
- Age
- 4y ago

Bullyland 11402 Toy Figure Walt Disney Alice in Wonderland White Rabbit Approx. 8.1 cm Ideal as a Cake Topper Detailed PVC-Free Great Gift for Childrens Imaginative Play
- Price
- $18.90
- Rating
- 4.6/5
- Reviews
- 1,062
- Age
- 5y ago

Disney Womens Alice in Wonderland 5 Pack No Show Socks
- Price
- $9.21
- Rating
- 4.8/5
- Reviews
- 2,118
- Age
- 9y ago

xieyaxie Alice in Wonderland Outdoor Statues 5 PCS Set | Ideal Wonderland Gifts & Party Decor - Durable Resin Figurines for Garden Patio Lawn & Indoor Alice in Wonderland Decor
- Price
- $24.16
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 7mo ago
Newest
by launch date
xieyaxie Alice in Wonderland Outdoor Statues 5 PCS Set | Ideal Wonderland Gifts & Party Decor - Durable Resin Figurines for Garden Patio Lawn & Indoor Alice in Wonderland Decor
- Price
- $24.16
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 7mo ago

Alice in Wonderland Outdoor Statues - 5PCS Set | Ideal for Alice in Wonderland decor crafted from durable hand-cast stone resin perfect for indoor and outdoor garden patio lawn and yard decoration
- Price
- $24.04
- Rating
- 4.8/5
- Reviews
- 22
- Age
- 9mo ago

lycss 5PCS Alice in Wonderland Garden Decor Statue Set - Wonderland-Like Garden Decoration Fairy with Hand Cast Stone Resin for Indoor Outdoor Garden Patio Lawn Yard
- Price
- $25.60
- Rating
- 4.1/5
- Reviews
- 47
- Age
- 1y ago

Alice in Wonderland Nail Polish Set 10-Piece Swirl with Nail Accessories Ages 3+
- Price
- $9.21
- Rating
- 4.7/5
- Reviews
- 280
- Age
- 1y ago

Enesco Disney Traditions by Jim Shore Alice in Wonderland Opening the Door Lit Figurine 5.12 Inch Multicolor
- Price
- $83.40
- Rating
- 4.8/5
- Reviews
- 58
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 falling
Sellers
117
Est. top-5 brand share
71%
Top 20: 97%
Est. top-5 click share
45%
Top 20: 82%
Open market
23%
- Disney Store25%
- Disney21%
- Bullyland12%
- Just Play7%
- Enesco6%
- Disney Princess6%
Demand
Alice in Wonderland Doll search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Alice in Wonderland Doll search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- alice in wonderland doll45K/yr
- alice in wonderland toys38K/yr
- alice in wonderland figurines36K/yr
- alice in wonderland plush21K/yr
- alice in wonderland figures11K/yr
- alice in wonderland toy8K/yr
- alice in wonderland collectibles10K/yr
- alice in wonderland stuffed animals10K/yr
- alice in wonderland figurine9K/yr
- alice in wonderland figure8K/yr
Reviews and returns
What reviews say buyers love and hate about Alice in Wonderland Doll
We read the reviews and the return reasons for every product selling here.
“It was too big for me”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Alice in Wonderland Doll questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








