alastor
Worth a lookShows a thin review moat (57 avg reviews), but soft demand (-38.7% this quarter) keeps it on the watch list.
Review moat
Incredible56.69avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$30.01avg listing price — sweet spot $15–$100
Price range
Great$9.93–$101.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Market size
Okay$182K$182K/yr · 397K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-38.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, alastor is a $182K/yr Amazon United States market (397K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
alastor market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $150K–$180K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #15,330
- Page quality
- 0%
- Prime
- 47%
- Sponsored
- 56%
- Out of stock
- 15.6%
- Avg brand age
- 28 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
95
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
41%
Top 20: 84%
Open market
17%
- Funko32%
- Pisorex14%
- Eclaty12%
- Epic Collectibles10%
- Banpresto10%
- Yazkimo5%
- Open — no brand owns it (11 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -38.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.2×
Top alastor search terms
- alastor142K/yr
- hazbin hotel funko pop76K/yr
- hazbin hotel alastor64K/yr
- alastor hazbin hotel56K/yr
- funko pop hazbin hotel12K/yr
- alastor merch15K/yr
- hazbin hotel funko15K/yr
- alastor funko pop7K/yr
- funko hazbin hotel4K/yr
- alister hazbin hotel5K/yr
Top alastor products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Funko POP! Animation: Hazbin Hotel - Alastor - 1 in 6 Chance of Rare Chase
Funko$14.394.8★229 rev
Pisorex Unisex Alastor Hoodie Pullovers Cosplay Costume 3D Printed Hooded Sweatshirt with Kangaroo Pocket (Black Small)
Pisorex$18.863.7★7 rev
Banpresto - Hazbin Hotel - Alastor (Radio Demon) Figure
Banpresto$34.494.4★13 rev
Funko POP! Animation: Hazbin Hotel - Angel Dust
Funko$13.624.8★175 rev
Eclaty Alastor Hoodie Costume Cosplay Sweatshirt Sweater Hooded (Black 1 L)
Eclaty$32.404.4★74 rev
Newest
by launch date
LERIKA Alastor Cane Microphone cane Hazbin props Halloween (Black)
LERIKA$28.000 rev
TUBBZ Mini: Hazbin Hotel - Alastor Cosplaying Rubber Duck Vinyl Figure Official Collectible for Fans of Hellaverse
TUBBZ$11.4582 rev
Banpresto - Hazbin Hotel - Alastor (Radio Demon) Figure
Banpresto$34.4913 rev
Epic Collectibles Pop Animation: Hazbin Hotel - Sir Pentious Vinyl Figure
Epic Collectibles$20.0922 rev
Epic Collectibles Pop Animation: Hazbin Hotel - Alastor in Demon Form (Chase Variant) Vinyl Figure Bundled with Box Protector Compatible for Funko
Epic Collectibles$59.986 rev
Trending
90-day click momentum
Pisorex Unisex Alastor Hoodie Pullovers Cosplay Costume 3D Printed Hooded Sweatshirt with Kangaroo Pocket (Pink Medium)
Pisorex$18.773.7★
Pisorex Unisex Alastor Hoodie Pullovers Cosplay Costume 3D Printed Hooded Sweatshirt with Kangaroo Pocket (Black Small)
Pisorex$18.863.7★
Epic Collectibles Pop Hazbin Hotel - Sir Pentious Angelic (Chase Variant)
Epic Collectibles$52.415.0★
Pisorex Unisex Alastor Hoodie Pullovers Cosplay Costume 3D Printed Hooded Sweatshirt with Kangaroo Pocket (Black Medium)
Pisorex$19.523.7★
Pisorex Unisex Alastor Hoodie Pullovers Cosplay Costume 3D Printed Hooded Sweatshirt with Kangaroo Pocket (Red Small)
Pisorex$18.973.7★
What buyers say about alastor
What buyers praise and complain about, mined from review topics.What buyers love
“These are collectable”
“Very well made”
“Looks just like the picture”
“Gift”
“Great product for the price”
“Good fit”
“I absolutely love it and well designed”
“Super cute, more stable base than a lot of Funkos”
“Cute, pieces are easy to change out”
“its not broken”
What buyers complain about
“Didn't fit well”
“The materials look very cheap”
“Im disappointed by the quality control”
“Stitches arent very sturdy”
“not cute like the picture”
“someone definitely doesnt know how to do there job”
“The creases in the black fabric look terrible”
“A little difficult to peel”
“The head was not attached to his body”
“It would not hold up to a dryer”
Top return reasons
Common questions
- Is alastor profitable to sell on Amazon United States?
- The niche generates $182K/yr across 36 tracked products. 10 of 22 products launched in the last 360 days are still selling. 90-day search growth is -38.7%. Flapen's verdict: Worth a look (50/100).
- How competitive is the alastor niche?
- 17 brands and 95 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in alastor?
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 1.7%.
- When does demand for alastor peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.2× the quietest.
- What does it cost to enter the alastor niche?
- Listings span $9.93–$101.83; the average listing price is $30.01 (sweet spot $15–$100). The average incumbent carries 57 reviews — the moat a new listing must climb.