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Alastor

Maybe

The average product has only 57 reviews. But demand is soft, at -38.7% this quarter, so Alastor is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 3,143 Toys & Games niches · +4 vs the category median of 46
Market size
$182K/yr397K searches / yr
90-day growth
-38.7%search demand this quarter
Competition
41%top-5 click share · 17 brands · 95 sellers

Flapen Score

Alastor against its category

The dotted line is the Toys & Games average. Past it, Alastor is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Alastor market on Amazon at a glance

Shoppers on Amazon United States searched for Alastor 397K times last year and spent an estimated $182K. The top 5 brands take 77% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 397K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -38.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $182K a year.

Searches, last 12 months
397K
Growth, 90 days vs prior 90
-38.7%
Conversion, latest week
1.5%
Market size, estimated
$182Ka year
Peak month
December4.2× the quietest month
Top search term
alastor142K searches a year

02 · Price

A sale here is worth $30.01.

Listings sell for $30.01 on average, from $9.93 to $101.83. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $30.01 that is $3K to $8K a year per listing.

Average price
$30.01inside the $15 to $100 sweet spot
Price range
$9.93–$101.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 47% ship with Prime. On an average day, 15.6% of listings are out of stock. The average listing ranks #15,330 within Statues, Bobbleheads & Busts. It carries 57 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
47%
Out of stock, average day
15.6%
Average rank
#15,330in Statues, Bobbleheads & Busts
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
57per listing
Listings tracked
36

04 · Newcomers

10 of last year's 22 launches cleared the first-year sales bar.

22 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
22
Successful launches
10Amazon's first-year sales bar
Average brand age
28 months

Products

Top Alastor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

95

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

41%

Top 20: 84%

Open market

17%

  • Brand 132%
  • Brand 214%
  • Brand 312%
  • Brand 410%
  • Brand 510%
  • Brand 65%
  • Open — no brand owns it (11 brands, 17%)

Demand

Alastor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Alastor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • alastor142K/yr
  • hazbin hotel funko pop76K/yr
  • hazbin hotel alastor64K/yr
  • alastor hazbin hotel56K/yr
  • funko pop hazbin hotel12K/yr
  • alastor merch15K/yr
  • hazbin hotel funko15K/yr
  • alastor funko pop7K/yr
  • funko hazbin hotel4K/yr
  • alister hazbin hotel5K/yr

Reviews and returns

What reviews say buyers love and hate about Alastor

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Collectibles”
17%of negative reviews mention “Size-Overall”
1.7%of orders come back
“Didn't fit well”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Alastor questions

Answered from the same tracked data.