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Akaza

soft demand (-22.2% this quarter) — Akaza doesn't clear our bar today.

Flapen Score

46
Skip it

Ranks 1,432 of 3,143 Toys & Games niches · on the category median

Market size 39Growth 14Conversion 23Competition 47Returns 96Price range 93Avg price 95Brand share 39Review moat 91Quality gap 17
This niche Category average · 3,143 niches

Is Akaza profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Akaza is a $201K/yr Amazon United States market (308K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 46/100.

Akaza: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -22.2% over the last 90 days and 1.8% of searches end in a purchase.

$201K

revenue / yr

Units sold / yr4K
Search volume / yr-22.2%308K
Conversion rate1.8%
Avg price$35.92

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers13 · 138
Top-5 product click share57%
Open market18%
Avg brand age29 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement24%
New entrants (1y)6· 1 succeeded
Avg rating4.7★
Avg reviews179

Top Akaza products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

$0$20K$40K$60K$81K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 rising

Sellers

138

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

57%

Top 20: 99%

Open market

14%

  • Banpresto29%
  • RZAHUAHU21%
  • Funko19%
  • Thunder Tech6%
  • Ultimate Legends6%
  • BANDAI4%
  • Open — no brand owns it (7 brands, 14%)

Akaza demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume308KCVR1.8%Products21Brands13Top 5 Brands82%OOS Rate8.5%Rating4.7★Reviews179Avg BSR#11,228
13K8KHoliday '25Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26

Top Akaza search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • akaza108K/yr
  • akaza figure79K/yr
  • akaza funko pop31K/yr
  • akaza action figure12K/yr
  • demon slayer akaza22K/yr
  • akaza plush13K/yr
  • akaza demon slayer14K/yr
  • akaza demon slayer figure5K/yr
  • akaza keychain5K/yr
  • akasa demon slayer6K/yr

What reviews say buyers love and hate about Akaza

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Quality-Overall41%

Great quality figure

Strength9%

they are stable if not touched

Value For Money9%

It was a good price

Fun/Entertainment Experience8%

Cute girl toy

Gifting Purpose6%

This was a gift

What buyers complain about

87% of reviews
Durability46%

it broke too easily

Print Quality25%

BAD PRINT QUALITY

Quality-Overall8%

Not high quality

Developmental Needs8%

Not for children

Akaza return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

29%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
27%
2Defective Material/Parts
16%
3Value For Money
14%
4Gifting Purpose
9%
5Product Condition
7%

Common Akaza questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Akaza 46/100 on Amazon United States — Skip it. The niche generates $201K/yr across 21 tracked products. 1 of 6 products launched in the last 360 days are still selling. Search demand moved -22.2% over the last 90 days.
Akaza buyers on Amazon United States complain most about Durability, Print Quality, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.9%.