Activities

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months

142K

Growth, 90 days vs prior 90

-15.7%

Conversion, latest week

2.5%

Market size, estimated

$61Ka year

Peak month

December1.9× the quietest month

Top search term

birthday crafts for kids party20K searches a year

Listings sell for $16.89 on average, from $5.49 to $33.66. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $16.89 that is $0 to $2K a year per listing.

Average price

$16.89inside the $15 to $100 sweet spot

Price range

$5.49–$33.66

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.3%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #154 within Craft Kits. It carries 1,618 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

2.1%

Average rank

#154in Craft Kits

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

1,618per listing

Listings tracked

56

8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

5Amazon's first-year sales bar

Average brand age

27 months