Activities
Activities shows no brand lock-in (top 5 brands take 40% of clicks), but a small market ($61K/yr) keeps it on the watch list.
Flapen Score
Top 26% of 3,143 Toys & Games niches · +5 vs the category median of 46
Is Activities profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Activities is a $61K/yr Amazon United States market (142K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.
Activities: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -15.7% over the last 90 days and 2.5% of searches end in a purchase.
$61K
revenue / yr
Who owns the niche?
The top 5 brands hold 40% of demand, so 60% of the market is open.
60%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 56 products
Top Activities products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
DIY Wooden Magnet 36 Art Craft Supplies Painting Kit for Kids Ages 4-8 8-12
- Price
- $9.51
- Rating
- 4.6/5
- Reviews
- 1,536
- Age
- 2y ago
leitait 24 Pack Bracelet Wands Charm Bracelet Jewelry Making Kit Arts Crafts for Kids Unicorn Party Favors Supplies Goodie Bags Stuffers Classroom Prizes Birthday Gifts for Girls Ages 4-8 Years Old
- Price
- $24.83
- Rating
- 4.8/5
- Reviews
- 396
- Age
- 1y ago
Glittery Garden Party Hats for Kids Art & Craft. Fun Birthday Activity Kit with Stickers. Animal Theme Party Favor Game Supplies. Christmas Thanksgiving Easter Decoration
- Price
- $15.53
- Rating
- 4.4/5
- Reviews
- 2,835
- Age
- 7y ago
4Es Novelty 24 Pack DIY Pinwheels Craft for Kids Bulk Summer Pinwheel Craft Kit Color Your Own Paper Windmill Patriotic Pinwheels for Kids Bulk 4th ofJuly Craft for Kids Art Games
- Price
- $16.31
- Rating
- 4.3/5
- Reviews
- 242
- Age
- 5y ago
MGZTTHW Gold Paper Crown Set for Kids DIY Crown Kit with Jewels Gem Number Letter Stickers for Birthday Party Decor and Craft Projects 15 Pcs Adjustable Crown Hats in 5 Styles
- Price
- $8.94
- Rating
- 4.6/5
- Reviews
- 737
- Age
- 4y ago
Trending
90-day click momentum
Happy Birthday Giant Coloring Poster 30 x 72 Inch Birthday Craft for Kids
- Price
- $8.10
- Rating
- 4.8/5
- Reviews
- 109
- Age
- 8mo ago
CRAFTY HAPPITOYS Mini Canvas and Easel Set with 10 Colors Acrylic Paint in Bulk Set of 12 - Kids Art Party Favors & Party Supplies - 4x4 Small Canvases for Painting with Mini Easel - Paint for Kids
- Price
- $23.52
- Rating
- 4.6/5
- Reviews
- 70
- Age
- 1y ago
Cocostar Magic Foam Texture Painting Kit - 84pcs Arts and Crafts for Girls 4-6-8-10 Puffy Magic Paint Set Kids Paint by Number 3D Art Craft for Kids - Ideal Gifts for Girls 4 5 6 7 8 9 10
- Price
- $20.77
- Rating
- 4.4/5
- Reviews
- 98
- Age
- 10mo ago
32 Sheets Make Your Own Birthday Cake Stickers Creative Fun Happy Birthday Cake Game Sticker Kits for Kids Birthday Party Favors DIY Art Crafts Supplies
- Price
- $5.49
- Rating
- 4.8/5
- Reviews
- 209
- Age
- 10mo ago
4Es Novelty 24 Pack DIY Pinwheels Craft for Kids Bulk Summer Pinwheel Craft Kit Color Your Own Paper Windmill Patriotic Pinwheels for Kids Bulk 4th ofJuly Craft for Kids Art Games
- Price
- $16.31
- Rating
- 4.3/5
- Reviews
- 242
- Age
- 5y ago
Newest
by launch dateHappy Birthday Giant Coloring Poster 30 x 72 Inch Birthday Craft for Kids
- Price
- $8.10
- Rating
- 4.8/5
- Reviews
- 109
- Age
- 8mo ago
JoyCat 24 Pack Animal Foil Art Party Favors Craft Kits Ages 4-9
- Price
- $23.56
- Rating
- 4.4/5
- Reviews
- 97
- Age
- 8mo ago
32 Sheets Make Your Own Birthday Cake Stickers Creative Fun Happy Birthday Cake Game Sticker Kits for Kids Birthday Party Favors DIY Art Crafts Supplies
- Price
- $5.49
- Rating
- 4.8/5
- Reviews
- 209
- Age
- 10mo ago
Cocostar Magic Foam Texture Painting Kit - 84pcs Arts and Crafts for Girls 4-6-8-10 Puffy Magic Paint Set Kids Paint by Number 3D Art Craft for Kids - Ideal Gifts for Girls 4 5 6 7 8 9 10
- Price
- $20.77
- Rating
- 4.4/5
- Reviews
- 98
- Age
- 10mo ago
leitait 24 Pack Bracelet Wands Charm Bracelet Jewelry Making Kit Arts Crafts for Kids Unicorn Party Favors Supplies Goodie Bags Stuffers Classroom Prizes Birthday Gifts for Girls Ages 4-8 Years Old
- Price
- $24.83
- Rating
- 4.8/5
- Reviews
- 396
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
Brands
42 falling
Sellers
57
Top-5 brand share
40%
Top 20: 82%
Top-5 click share
32%
Top 20: 71%
Open market
55%
- Worgree11%
- leitait8%
- JOYIN8%
- Winlyn7%
- MGZTTHW6%
- Glittery Garden5%
Activities demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 1.9×
Top Activities search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- birthday crafts for kids party20K/yr
- birthday party crafts16K/yr
- party crafts for kids14K/yr
- craft party favors13K/yr
- kids crafts for parties12K/yr
- birthday crafts12K/yr
- kids party crafts8K/yr
- birthday craft7K/yr
- craft party favors for kids10K/yr
- birthday party craft6K/yr
What reviews say buyers love and hate about Activities
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Fun for the whole family”
“Awesome gift”
“Good deal”
“Quality is consistent”
“Excellent color choices”
What buyers complain about
51% of reviews“They are small”
“No good paints”
“Stickiness was not good”
“Poor quality control”
“No glow”
Activities return rate & reasons
Why buyers send it back, as a share of all return requests.
1.3%
Return rate
56%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Activities questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
