Is activities profitable to sell on Amazon United States?

The niche generates $61K/yr across 56 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is -15.7%. Flapen's verdict: Worth a look (51/100).

How competitive is the activities niche?

42 brands and 57 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 40% of demand.

What do buyers complain about in activities?

Top complaints mined from reviews: Size-Overall, Paint Quality, Adhesion/Stickiness. The return rate is 1.3%.

When does demand for activities peak?

Demand peaks in Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the activities niche?

Listings span $5.49–$33.66; the average listing price is $16.89 (sweet spot $15–$100). The average incumbent carries 1,618 reviews — the moat a new listing must climb.

activities

Worth a look

Shows no brand lock-in (top 5 brands take 40% of clicks), but a small market ($61K/yr) keeps it on the watch list.

Brand share

Incredible40%

top-5 brand share — no brand owns this niche

Returns

Great1.3%

return rate — above 5% kills the launch gate

Competition

Great32%

top-5 click share — an open shelf

Avg price

Great$16.89

avg listing price — sweet spot $15–$100

Price range

Good$5.49–$33.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,618.2

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-15.7%

90-day search growth — must beat 0% to launch

Market size

Bad$61K

$61K/yr · 142K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, activities is a $61K/yr Amazon United States market (142K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

activities market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $51K–$68K; units × avg price
Conversion rate: 2.5%
Avg BSR: #154
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 2.1%
Avg brand age: 27 months
Avg seller age: 168 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

42 falling

Sellers

Top-5 brand share

40%

Top 20: 82%

Top-5 click share

32%

Top 20: 71%

Open market

55%

Worgree11%
leitait8%
JOYIN8%
Winlyn7%
MGZTTHW6%
Glittery Garden5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.7% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.9×

Open Trend

Top activities search terms

birthday crafts for kids party20K/yr -29.6%2.1% conv.
birthday party crafts16K/yr -5.5%0.9% conv.
party crafts for kids14K/yr -14.6%1.6% conv.
craft party favors13K/yr -7.3%1.0% conv.
kids crafts for parties12K/yr +14.1%1.4% conv.
birthday crafts12K/yr -12.1%1.0% conv.
kids party crafts8K/yr +20.2%1.5% conv.
birthday craft7K/yr -3.9%1.9% conv.
craft party favors for kids10K/yr -34.6%1.0% conv.
birthday party craft6K/yr +7.5%1.4% conv.

All search terms

Top activities products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

DIY Wooden Magnet 36 Art Craft Supplies Painting Kit for Kids Ages 4-8 8-12

Worgree$9.514.6★1,536 rev

leitait 24 Pack Bracelet Wands Charm Bracelet Jewelry Making Kit Arts Crafts for Kids Unicorn Party Favors Supplies Goodie Bags Stuffers Classroom Prizes Birthday Gifts for Girls Ages 4-8 Years Old

leitait$24.834.8★396 rev

Glittery Garden Party Hats for Kids Art & Craft. Fun Birthday Activity Kit with Stickers. Animal Theme Party Favor Game Supplies. Christmas Thanksgiving Easter Decoration

Glittery Garden$15.534.4★2,835 rev

4Es Novelty 24 Pack DIY Pinwheels Craft for Kids Bulk Summer Pinwheel Craft Kit Color Your Own Paper Windmill Patriotic Pinwheels for Kids Bulk 4th ofJuly Craft for Kids Art Games

4E's Novelty$16.314.3★242 rev

MGZTTHW Gold Paper Crown Set for Kids DIY Crown Kit with Jewels Gem Number Letter Stickers for Birthday Party Decor and Craft Projects 15 Pcs Adjustable Crown Hats in 5 Styles

MGZTTHW$8.944.6★737 rev

Newest

by launch date

Happy Birthday Giant Coloring Poster 30 x 72 Inch Birthday Craft for Kids

NatNarr$8.10109 rev

8mo ago

JoyCat 24 Pack Animal Foil Art Party Favors Craft Kits Ages 4-9

JoyCat$23.5697 rev

8mo ago

32 Sheets Make Your Own Birthday Cake Stickers Creative Fun Happy Birthday Cake Game Sticker Kits for Kids Birthday Party Favors DIY Art Crafts Supplies

Hxezoc$5.49209 rev

10mo ago

Cocostar Magic Foam Texture Painting Kit - 84pcs Arts and Crafts for Girls 4-6-8-10 Puffy Magic Paint Set Kids Paint by Number 3D Art Craft for Kids - Ideal Gifts for Girls 4 5 6 7 8 9 10

Cocostar$20.7798 rev

10mo ago

leitait 24 Pack Bracelet Wands Charm Bracelet Jewelry Making Kit Arts Crafts for Kids Unicorn Party Favors Supplies Goodie Bags Stuffers Classroom Prizes Birthday Gifts for Girls Ages 4-8 Years Old

leitait$24.83396 rev

1y ago

What buyers say about activities

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience31%

“Fun for the whole family”

Gifting Purpose9%

“Awesome gift”

Value For Money8%

“Good deal”

Quality-Overall7%

“Quality is consistent”

Color6%

“Excellent color choices”

Ease Of Use4%

“Easy to use”

Creativity4%

“It encourages creativity”

Size-Overall4%

“Perfect size for plane travel”

Advertised Vs Actual Product3%

“As advertised”

Design-Overall3%

“cute designs”

What buyers complain about

Size-Overall17%

“They are small”

Paint Quality6%

“No good paints”

Adhesion/Stickiness5%

“Stickiness was not good”

Quality-Overall5%

“Poor quality control”

Brightness/Shine/Glow4%

“No glow”

Color3%

“or the color will bleed through the sponge”

Magnetic Strength/Adsorption3%

“Magnets came off easily”

Value For Money3%

“cheap”

Durability3%

“not durable”

Assembly/Installation2%

“A little picky to put some of them together”

Top return reasons

Size-Overall37%

Value For Money17%

Advertised Vs Actual Product9%

Quality-Overall7%

Defective Material/Parts4%

Functionality-Overall3%

Adhesion/Stickiness2%

Material Quality2%

Color2%