A for Adley

Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months

202K

Growth, 90 days vs prior 90

+8.1%

Conversion, latest week

0.8%

Market size, estimated

$49Ka year

Peak month

December3.5× the quietest month

Top search term

dress to impress197K searches a year

Listings sell for $30.52 on average, from $14.22 to $58.11. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $30.52 that is $3K to $8K a year per listing.

Average price

$30.52inside the $15 to $100 sweet spot

Price range

$14.22–$58.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

100–250

Revenue per listing a year

$3K–$8K

Returns

4.2%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #8,562 within Dolls. It carries 735 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

96%

Out of stock, average day

4.6%

Average rank

#8,562in Dolls

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

735per listing

Listings tracked

23

13 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

13

Successful launches

8Amazon's first-year sales bar

Average brand age

34 months