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5 De Mayo

Fail

The top 5 products take 100% of clicks, so 5 De Mayo is a Fail.

Flapen Score
48
48 / 100
Top 37% of 3,143 Toys & Games niches · +2 vs the category median of 46
Market size
$599K/yr390K searches / yr
90-day growth
+20.2%search demand this quarter
Competition
100%top-5 click share · 2 brands · 5 sellers

Flapen Score

5 De Mayo against its category

The dotted line is the Toys & Games average. Past it, 5 De Mayo is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 5 De Mayo market on Amazon at a glance

Shoppers on Amazon United States searched for 5 De Mayo 390K times last year and spent an estimated $599K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 390K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $599K a year.

Searches, last 12 months
390K
Growth, 90 days vs prior 90
+20.2%
Conversion, latest week
6.1%
Market size, estimated
$599Ka year
Peak month
December11.6× the quietest month
Top search term
sorry what game165K searches a year

02 · Price

A sale here is worth $25.08.

Listings sell for $25.08 on average, from $23.54 to $26.61. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 6,000 to 8,000 of them. At $25.08 that is $150K to $201K a year per listing.

Average price
$25.08inside the $15 to $100 sweet spot
Price range
$23.54–$26.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
6,000–8,000
Revenue per listing a year
$150K–$201K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #216 within Dedicated Deck Card Games. It carries 1,405 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#216in Dedicated Deck Card Games
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
1,405per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top 5 De Mayo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 182%
  • Brand 218%

Demand

5 De Mayo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 11.6×

Search terms

Top 5 De Mayo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sorry what game165K/yr
  • sorry what game for adults58K/yr
  • say what game27K/yr
  • sorry what31K/yr
  • lip reading game with headphones16K/yr
  • sorry what family game18K/yr
  • hearing things game13K/yr
  • say what6K/yr
  • lip reading game10K/yr
  • say what game with headphones9K/yr

Reviews and returns

What reviews say buyers love and hate about 5 De Mayo

We read the reviews and the return reasons for every product selling here.

74%of positive reviews mention “Fun/Entertainment Experience”
18%of negative reviews mention “Size-Overall”
2.4%of orders come back
“dont fit anyone”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common 5 De Mayo questions

Answered from the same tracked data.