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5 De Mayo

a concentrated shelf (top 5 take 100% of clicks) — 5 De Mayo doesn't clear our bar today.

Flapen Score

48
Skip it

Top 37% of 3,143 Toys & Games niches · +2 vs the category median of 46

Market size 64Growth 50Conversion 68Competition 0Returns 64Price range 95Avg price 95Brand share 0Review moat 52Quality gap 58
This niche Category average · 3,143 niches

Is 5 De Mayo profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 5 De Mayo is a $599K/yr Amazon United States market (390K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.

5 De Mayo: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +20.2% over the last 90 days and 6.1% of searches end in a purchase.

$599K

revenue / yr

Units sold / yr40K
Search volume / yr+20.2%390K
Conversion rate6.1%
Avg price$25.08

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers2 · 5
Top-5 product click share100%
Open market0%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 3 products

Sponsored placement100%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews1,405

Top 5 De Mayo products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

$0$120K$240K$359K$479K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Lucky Egg82%
  • ATG18%

5 De Mayo demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume390KCVR6.1%Products3Brands2Top 5 Brands100%OOS Rate0.0%Rating4.4★Reviews1,405Avg BSR#216
45K35KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 11.6×

Top 5 De Mayo search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • sorry what game165K/yr
  • sorry what game for adults58K/yr
  • say what game27K/yr
  • sorry what31K/yr
  • lip reading game with headphones16K/yr
  • sorry what family game18K/yr
  • hearing things game13K/yr
  • say what6K/yr
  • lip reading game10K/yr
  • say what game with headphones9K/yr

What reviews say buyers love and hate about 5 De Mayo

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Fun/Entertainment Experience74%

Fun times

Trivia Games6%

Best game for lots of laughs

Value For Money3%

it is worth the price

Audio Quality2%

no issues with the sound

Ease Of Use2%

easy to use

What buyers complain about

90% of reviews
Size-Overall18%

dont fit anyone

Fun/Entertainment Experience14%

We play other games that are 'inappropriately funny'

Charging14%

the headphones wont charge or work

Quality-Overall14%

Cheaply made headphones

Durability7%

Broke after first use

5 De Mayo return rate & reasons

Why buyers send it back, as a share of all return requests.

2.4%

Return rate

21%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
30%
2Advertised Vs Actual Product
12%
3Charging
11%
4Value For Money
7%
5Size-Overall
6%

Common 5 De Mayo questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 5 De Mayo 48/100 on Amazon United States — Skip it. The niche generates $599K/yr across 3 tracked products. Search demand moved +20.2% over the last 90 days.
Search demand for 5 De Mayo on Amazon United States peaks in Nov–Dec, where the busiest month runs 11.6× the quietest.