5 de mayo
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$25.08avg listing price — sweet spot $15–$100
Price range
Incredible$23.54–$26.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Market size
Good$599K$599K/yr · 390K searches
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,404.67avg incumbent reviews — the moat a new listing must climb
Growth
Good+20.2%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 5 de mayo is a $599K/yr Amazon United States market (390K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
5 de mayo market data
- Units sold / yr
- 30K–40K
- avg 6,000–8,000/product
- Revenue / yr
- $752K–$1.0M
- units × avg price
- Conversion rate
- 6.1%
- Avg BSR
- #216
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 49 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Lucky Egg82%
- ATG18%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +20.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 11.6×
Top 5 de mayo search terms
- sorry what game165K/yr
- sorry what game for adults58K/yr
- say what game27K/yr
- sorry what31K/yr
- lip reading game with headphones16K/yr
- sorry what family game18K/yr
- hearing things game13K/yr
- say what6K/yr
- lip reading game10K/yr
- say what game with headphones9K/yr
Top 5 de mayo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lucky Egg Sorry What - Award Winning Lip Reading Friends Party Game Based On The Headphone Challenge TikTok Trend - 2+ Players 40 000 Funny Word Phrase Combinations Card Game for Friends
Lucky Egg$26.614.5★2,066 rev
ATG You SAY I Speculation - 2026 New Sorry Board Game Lip Reading Party Fun Games for Adults The Headphone Challenge TikTok Popular Card Game for 18+ Years Old (2+ Players)
ATG$23.544.2★82 rev
Lucky Egg Sorry What Hilarious Bad-Lip Reading Party Games for Adults Based on The Headphone Challenge TikTok Trend (Family Edition (Age 8+))
Lucky Egg$25.084.5★2,066 rev
Newest
by launch dateATG You SAY I Speculation - 2026 New Sorry Board Game Lip Reading Party Fun Games for Adults The Headphone Challenge TikTok Popular Card Game for 18+ Years Old (2+ Players)
ATG$23.5482 rev
Lucky Egg Sorry What Hilarious Bad-Lip Reading Party Games for Adults Based on The Headphone Challenge TikTok Trend (Family Edition (Age 8+))
Lucky Egg$25.082,066 rev
Lucky Egg Sorry What - Award Winning Lip Reading Friends Party Game Based On The Headphone Challenge TikTok Trend - 2+ Players 40 000 Funny Word Phrase Combinations Card Game for Friends
Lucky Egg$26.612,066 rev
Trending
90-day click momentumLucky Egg Sorry What Hilarious Bad-Lip Reading Party Games for Adults Based on The Headphone Challenge TikTok Trend (Family Edition (Age 8+))
Lucky Egg$25.084.5★
ATG You SAY I Speculation - 2026 New Sorry Board Game Lip Reading Party Fun Games for Adults The Headphone Challenge TikTok Popular Card Game for 18+ Years Old (2+ Players)
ATG$23.544.2★
Lucky Egg Sorry What - Award Winning Lip Reading Friends Party Game Based On The Headphone Challenge TikTok Trend - 2+ Players 40 000 Funny Word Phrase Combinations Card Game for Friends
Lucky Egg$26.614.5★
What buyers say about 5 de mayo
What buyers praise and complain about, mined from review topics.What buyers love
“Fun times”
“Best game for lots of laughs”
“it is worth the price”
“no issues with the sound”
“easy to use”
“For the price its great quality”
“otherwise it fits perfectly”
“I like how it has music in the headphones already”
“looks like its built well”
“Fun gift”
What buyers complain about
“dont fit anyone”
“We play other games that are 'inappropriately funny'”
“the headphones wont charge or work”
“Cheaply made headphones”
“Broke after first use”
“Doesnt work”
“The music and timer in the headphones gets pretty loud,”
“This is a hard”
“Head phone are weird shaped”
“But the music/noise in the headphones is not loud enough”
Top return reasons
Common questions
- Is 5 de mayo profitable to sell on Amazon United States?
- The niche generates $599K/yr across 3 tracked products. 90-day search growth is +20.2%. Flapen's verdict: Skip it (48/100).
- How competitive is the 5 de mayo niche?
- 2 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in 5 de mayo?
- Top complaints mined from reviews: Size-Overall, Fun/Entertainment Experience, Charging. The return rate is 2.4%.
- When does demand for 5 de mayo peak?
- Demand peaks in Nov–Dec; the busiest month runs 11.6× the quietest.
- What does it cost to enter the 5 de mayo niche?
- Listings span $23.54–$26.61; the average listing price is $25.08 (sweet spot $15–$100). The average incumbent carries 1,405 reviews — the moat a new listing must climb.