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4th of July Necklace

Maybe

Search demand grew >1,000% this quarter. But shoppers spend an estimated $159K a year here, so 4th of July Necklace is a Maybe.

Flapen Score
61
61 / 100
Top 6% of 3,143 Toys & Games niches · +15 vs the category median of 46
Market size
$159K/yr369K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
61%top-5 click share · 17 brands · 20 sellers

Flapen Score

4th of July Necklace against its category

The dotted line is the Toys & Games average. Past it, 4th of July Necklace is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 4th of July Necklace market on Amazon at a glance

Shoppers on Amazon United States searched for 4th of July Necklace 369K times last year and spent an estimated $159K. The top 5 brands take 72% of clicks. Demand peaks in Jun–Jul. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 369K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $159K a year.

Searches, last 12 months
369K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
3.1%
Market size, estimated
$159Ka year
Peak month
July73.7× the quietest month
Top search term
4th of july necklaces48K searches a year

02 · Price

A sale here is worth $13.83.

Listings sell for $13.83 on average, from $5.27 to $35.59. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $13.83 that is $7K to $10K a year per listing.

Average price
$13.83under the $15 to $100 sweet spot
Price range
$5.27–$35.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$7K–$10K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #1,941 within Dress-Up Accessories. It carries 556 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
5.2%
Average rank
#1,941in Dress-Up Accessories
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
556per listing
Listings tracked
21

04 · Newcomers

4 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
23 months

Products

Top 4th of July Necklace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

20

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

61%

Top 20: 99%

Open market

24%

  • Brand 124%
  • Brand 219%
  • Brand 315%
  • Brand 49%
  • Brand 56%
  • Brand 64%

Demand

4th of July Necklace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 73.7×

Search terms

Top 4th of July Necklace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 4th of july necklaces48K/yr
  • 4th of july necklace38K/yr
  • 4th of july beads38K/yr
  • red white and blue necklace39K/yr
  • patriotic necklace27K/yr
  • fourth of july necklace21K/yr
  • red white blue necklace21K/yr
  • patriotic beads24K/yr
  • usa necklace20K/yr
  • fourth of july beads13K/yr

Reviews and returns

What reviews say buyers love and hate about 4th of July Necklace

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Color”
1.1%of orders come back
“color-faded. especially the blue”
A buyer, on “Color”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common 4th of July Necklace questions

Answered from the same tracked data.