Is zwave outlet profitable to sell on Amazon United States?

The niche generates $119K/yr across 27 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Worth a look (51/100).

How competitive is the zwave outlet niche?

15 brands and 31 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in zwave outlet?

Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Assembly/Installation. The return rate is 3.6%.

When does demand for zwave outlet peak?

Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.

What does it cost to enter the zwave outlet niche?

Listings span $19.67–$58.75; the average listing price is $34.28 (sweet spot $15–$100). The average incumbent carries 1,740 reviews — the moat a new listing must climb.

zwave outlet

Worth a look

Shows a sweet-spot price point ($34.28 avg), but soft demand (-4.3% this quarter) keeps it on the watch list.

Avg price

Incredible$34.28

avg listing price — sweet spot $15–$100

Price range

Incredible$19.67–$58.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.4%

search→purchase rate — share of searches ending in a sale

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,739.96

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.6%

return rate — above 5% kills the launch gate

Market size

Okay$119K

$119K/yr · 64K searches

Growth

Bad-4.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, zwave outlet is a $119K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

zwave outlet market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $137K–$171K; units × avg price
Conversion rate: 5.4%
Avg BSR: #209
Page quality: 0%
Prime: 100%
Sponsored: 78%
Out of stock: 6.4%
Avg brand age: 56 months
Avg seller age: 150 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

49%

Top 20: 94%

Open market

20%

Minoston39%
Enbrighten16%
Leviton8%
NEO6%
THIRDREALITY6%
Eva's Light5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Open Trend

Top zwave outlet search terms

zwave outlet20K/yr -3.5%4.6% conv.
zwave plug11K/yr +4.1%4.9% conv.
z wave smart plug6K/yr +35.4%4.9% conv.
zwave smart plug7K/yr -24.0%5.5% conv.
z-wave plug5K/yr -16.2%4.2% conv.
z-wave outlet4K/yr -11.4%5.1% conv.
z wave outlet4K/yr -8.8%4.3% conv.
z wave plug4K/yr -10.2%6.0% conv.
z-wave smart plug3K/yr -20.4%4.0% conv.

All search terms

Top zwave outlet products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Minoston Smart Plug 15A Mini Z-Wave 800 Series Plug-in Socket with Built-in Repeater andRange Extender Z-Wave Hub Required Compatible with SmartThings Wink FCC and ETLListed MP21Z

Minoston$26.994.5★489 rev

Enbrighten Z-Wave Plus in-Wall Smart Tamper-Reistant Outlet Works with Alexa Google Assistant 1 Z-Wave Outlet & 1 Always on Outlet Hub Required White Smart Outlet Lamps Small Appliances 14315

Enbrighten$35.244.2★125 rev

Minoston Smart Plug Mini Plug-in Z-Wave 800 Series Socket with Built-in Repeater/RangeExtender Z-Wave Hub Required Compatible with SmartThings Wink Alexa Google Assistant FCC Listed MP21Z

Minoston$51.294.5★489 rev

THIRDREALITY ZigBee Smart Plug 4 Pack with Real-time Energy Monitoring 15A Outlet Zigbee Repeater ETL Certified ZigBee Hub Required Work with Home Assistant Compatible Echo Devices and SmartThings

THIRDREALITY$36.924.5★819 rev

Leviton Decora Smart Plug-in Outlet with Z-Wave Technology Repeater/Range Extender DZPA1-2BW White

Leviton$33.744.5★730 rev

Newest

by launch date

Energy Monitoring Smart Plug | 800 Series Z Wave Smart Plug | Smart Plug Outlet Works with Ezlo Alexa Home Assistant Hubitat and Other Z-Wave Hubs | for Lights Fans & Appliances

Ezlo$22.953 rev

3mo ago

Shelly$35.3424 rev

1y ago

NEO Z-Wave Plus Smart Mini Plug 3-Pack Compact Z-Wave Outlet for Home Automation Compatible with SmartThings Basic On/Off Function 500 S2 Energy Efficient Remote Control

NEO$58.7596 rev

1y ago

Minoston 800 Series Zwave Dual Outlet Plug On/Off Z-Wave Repeater Switch with 2 Individual Control Sockets Hub Required Z Wave LR Smart Plugs Compatible with SmartThings Hubitat Fibaro (MP26Z)

Minoston$32.0656 rev

2y ago

Minoston Z-Wave Outlet Dimmer 800 Series Z-Wave Smart Plug Z-Wave Hub Required Alexa and Google Assistant Compatible 200W (MP21ZD)

Minoston$28.3443 rev

2y ago

What buyers say about zwave outlet

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation18%

“Easy install”

Connectivity-Overall12%

“No connectivity issues”

Compatibility-Overall9%

“Works well with HomeKit”

Ease Of Use9%

“makes my life so much easier than going around”

Socket/Port/Plug8%

“Great plug”

Value For Money8%

“Fair price”

Quality-Overall7%

“Excellent product”

Efficiency4%

“Effective when working”

Advertised Vs Actual Product3%

“Work as advertised”

Alarm/Timer Accuracy2%

“Favorite timer plugs”

What buyers complain about

Connectivity-Overall23%

“I couldnt connect to Alexa”

Functionality-Overall12%

“Didn't work”

Assembly/Installation10%

“I could not install”

Durability7%

“Broke in 2 months”

Socket/Port/Plug5%

“These plugs are the worst”

Value For Money4%

“Not worth the money”

Quality-Overall3%

“I worry about the quality of the remaining units”

Instructions/User Manual/Troubleshooting3%

“Instructions are poor”

Size-Overall3%

“Little large”

Design-Overall2%

“The major drawback is the shape”

Top return reasons

Connectivity-Overall37%

Compatibility-Overall22%

Functionality-Overall10%

Socket/Port/Plug6%

Size-Overall5%

Advertised Vs Actual Product4%