Is zwave button profitable to sell on Amazon United States?

The niche generates $213K/yr across 25 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +15.9%. Flapen's verdict: Skip it (48/100).

How competitive is the zwave button niche?

6 brands and 13 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in zwave button?

Top complaints mined from reviews: Functionality-Overall, Connectivity-Overall, Durability. The return rate is 4.1%.

When does demand for zwave button peak?

Demand peaks in Jun–Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the zwave button niche?

Listings span $11.99–$189.10; the average listing price is $48.02 (sweet spot $15–$100). The average incumbent carries 320 reviews — the moat a new listing must climb.

zwave button

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Avg price

Great$48.02

avg listing price — sweet spot $15–$100

Review moat

Great320.48

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good5.6%

search→purchase rate — share of searches ending in a sale

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$11.99–$189.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+15.9%

90-day search growth — must beat 0% to launch

Market size

Okay$213K

$213K/yr · 80K searches

Returns

Okay4.1%

return rate — above 5% kills the launch gate

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, zwave button is a $213K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jun–Dec. Verdict: Skip it — 48/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

zwave button market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $192K–$240K; units × avg price
Conversion rate: 5.6%
Avg BSR: #266
Page quality: 0%
Prime: 96%
Sponsored: 20%
Out of stock: 4.6%
Avg brand age: 39 months
Avg seller age: 152 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 rising

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

56%

Top 20: 95%

Open market

ZOOZ80%
SONOFF12%
AEOTEC3%
DEWENWILS2%
Lxuan2%
Nabu Casa2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +15.9% search growth over the last 90 days.

Peak months: Jun, Dec · busiest ÷ quietest = 2.2×

Open Trend

Top zwave button search terms

zooz44K/yr +25.1%1.3% conv.
zooz 800 series z-wave16K/yr +12.9%5.7% conv.
zwave dongle4K/yr -6.2%8.1% conv.
z wave dongle3K/yr +8.4%7.1% conv.
zooz 8004K/yr +20.7%6.2% conv.
zwave usb3K/yr -1.0%6.1% conv.
zooz zwave3K/yr -28.5%2.7% conv.
z wave usb2K/yr -6.7%10.2% conv.

All search terms

Top zwave button products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Zooz 800 Series Z-Wave Long Range On/Off Switch ZEN71 800LR White | Direct 3-Way (No Add-On Switch Needed) | Z-Wave Hub Required

ZOOZ$40.974.5★192 rev

Zooz 800 Series Z-Wave Long Range S2 USB Stick ZST39 LR Great for DIY Smart Home (Use with Home Assistant or HomeSeer Software)

ZOOZ$38.284.7★599 rev

SONOFF Z-Wave 800 Dongle Plus (Dongle-PZG23) USB Stick with EFR32ZG23 Compatible with Home Assistant & openHAB S2 Security Stable and Long-Range Smart Home Control

SONOFF$38.734.7★141 rev

ZOOZ E-Bike Inner Tube | Schrader Valve | Durable Rubber | Wide-Tire Electric Bicycle Compatible | 20 X 3.0/3.2

ZOOZ$11.990.0★0 rev

Zooz 800 Series Z-Wave Long Range Scene Controller ZEN32 800LR White | Z-Wave Hub Required

ZOOZ$46.884.6★332 rev

Newest

by launch date

DEWENWILS 800 Z-Wave Dongle Long Range S2 USB Stick Compatible with Home Assistant & Other Smart Home Hubs Plug & Play USB Controller for DIY Smart Home

DEWENWILS$31.9714 rev

5mo ago

SONOFF Z-Wave 800 Dongle Plus (Dongle-PZG23) USB Stick with EFR32ZG23 Compatible with Home Assistant & openHAB S2 Security Stable and Long-Range Smart Home Control

SONOFF$38.73141 rev

7mo ago

ZOOZ E-Bike Inner Tube | Schrader Valve | Durable Rubber | Wide-Tire Electric Bicycle Compatible | 20 X 3.0/3.2

ZOOZ$11.990 rev

7mo ago

Zooz Z-Wave Long Range Smart Siren & Chime ZSE50 800LR (Z-Wave Hub Required) | Works with Z-Box Home Assistant Hubitat and HomeSeer

ZOOZ$47.4027 rev

8mo ago

Home Assistant Connect ZWA-2 | Connect Z-Wave devices to Home Assistant | Official Home Assistant Hardware

Nabu Casa$78.31201 rev

11mo ago

What buyers say about zwave button

What buyers praise and complain about, mined from review topics.

What buyers love

Compatibility-Overall14%

“It paired easily”

Connectivity-Overall13%

“Dramatic Connectivity Improvement”

Assembly/Installation12%

“Very easy to set up”

Range10%

“The signal range seems strong”

Advertised Vs Actual Product5%

“Work as advertised”

Quality-Overall5%

“The hardware quality feels solid”

Ease Of Use4%

“Easy to use”

Value For Money3%

“excellent value for the money”

Strength3%

“It does appear to be well constructed”

Socket/Port/Plug3%

“The dongle feels solid and well made, and the compact size keeps it from blocking nearby USB ports”

What buyers complain about

Functionality-Overall13%

“Fails at its only job”

Connectivity-Overall10%

“Won't pair”

Durability9%

“Broken in less than 72 hours”

Assembly/Installation9%

“It did need a couple of tweaks to set it up”

Compatibility-Overall7%

“Won't pair”

Quality-Overall5%

“Poor quality control”

Range5%

“That said, this thing never dropped a connection, it just struggled with long range”

Touch/Button Controls5%

“buttons are awful to use”

Size-Overall4%

“The plug is rather large”

Value For Money4%

“Quite expensive,”

Top return reasons

Compatibility-Overall29%

Connectivity-Overall19%

Functionality-Overall15%

Value For Money8%

Advertised Vs Actual Product4%

Defective Material/Parts3%

Size-Overall3%

Assembly/Installation3%

Range2%

Socket/Port/Plug2%

Common questions

Is zwave button profitable to sell on Amazon United States?: The niche generates $213K/yr across 25 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +15.9%. Flapen's verdict: Skip it (48/100).
How competitive is the zwave button niche?: 6 brands and 13 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in zwave button?: Top complaints mined from reviews: Functionality-Overall, Connectivity-Overall, Durability. The return rate is 4.1%.
When does demand for zwave button peak?: Demand peaks in Jun–Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the zwave button niche?: Listings span $11.99–$189.10; the average listing price is $48.02 (sweet spot $15–$100). The average incumbent carries 320 reviews — the moat a new listing must climb.