Is zwave profitable to sell on Amazon United States?

The niche generates $282K/yr across 5 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +8.0%. Flapen's verdict: Skip it (34/100).

How competitive is the zwave niche?

3 brands and 6 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in zwave?

Top complaints mined from reviews: Assembly/Installation, Connectivity-Overall, Value For Money. The return rate is 3.5%.

When does demand for zwave peak?

Demand peaks in Jul–Nov–Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the zwave niche?

Listings span $19.80–$175.67; the average listing price is $68.11 (sweet spot $15–$100). The average incumbent carries 327 reviews — the moat a new listing must climb.

zwave

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Great$68.11

avg listing price — sweet spot $15–$100

Review moat

Great327.4

avg incumbent reviews — the moat a new listing must climb

Price range

Good$19.80–$175.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$282K

$282K/yr · 194K searches

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Growth

Okay+8.0%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, zwave is a $282K/yr Amazon United States market (194K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Nov–Dec. Verdict: Skip it — 34/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

zwave market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: $204K–$272K; units × avg price
Conversion rate: 2.1%
Avg BSR: #62
Page quality: 0%
Prime: 100%
Sponsored: 60%
Out of stock: 20.3%
Avg brand age: 53 months
Avg seller age: 155 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Nabu Casa83%
SONOFF13%
Minoston4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.0% search growth over the last 90 days.

Peak months: Jul, Nov, Dec · busiest ÷ quietest = 2.0×

Open Trend

Top zwave search terms

z wave70K/yr +7.2%0.2% conv.
zwave44K/yr +9.4%0.5% conv.
z-wave35K/yr +7.9%0.3% conv.
home assistant connect zbt-213K/yr +30.4%1.8% conv.
zwave devices8K/yr -16.7%0.1% conv.
home assistant connect zwa-24K/yr +59.8%11.9% conv.
zwa-25K/yr +5.2%11.1% conv.
z wave devices5K/yr +4.7%0.0% conv.
nabu casa4K/yr -12.1%1.4% conv.
home assistant zbt-23K/yr -32.5%0.8% conv.

All search terms

Top zwave products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Home Assistant Connect ZWA-2 | Connect Z-Wave devices to Home Assistant | Official Home Assistant Hardware

Nabu Casa$78.314.6★201 rev

SONOFF Z-Wave 800 Dongle Plus (Dongle-PZG23) USB Stick with EFR32ZG23 Compatible with Home Assistant & openHAB S2 Security Stable and Long-Range Smart Home Control

SONOFF$38.734.7★141 rev

Home Assistant Green | Smart Home hub with Advanced Automation | Official Home Assistant Hardware

Nabu Casa$175.674.5★792 rev

SONOFF Zigbee 3.0 & Thread Dongle Lite (EFR32MG21) | USB Stick Coordinator for Home Assistant & Zigbee2MQTT | Compact Gateway with Easy Firmware Flashing & Extension Cable

SONOFF$19.804.6★337 rev

Minoston 800 Series Z-Wave Scene Controller 4 ZWave Button Zwave Plus Wall Switch Remote Control Support Long Range Work with Z Wave Hubs (MR40Z)

Minoston$28.034.4★166 rev

Newest

by launch date

SONOFF Z-Wave 800 Dongle Plus (Dongle-PZG23) USB Stick with EFR32ZG23 Compatible with Home Assistant & openHAB S2 Security Stable and Long-Range Smart Home Control

SONOFF$38.73141 rev

7mo ago

SONOFF Zigbee 3.0 & Thread Dongle Lite (EFR32MG21) | USB Stick Coordinator for Home Assistant & Zigbee2MQTT | Compact Gateway with Easy Firmware Flashing & Extension Cable

SONOFF$19.80337 rev

8mo ago

Home Assistant Connect ZWA-2 | Connect Z-Wave devices to Home Assistant | Official Home Assistant Hardware

Nabu Casa$78.31201 rev

11mo ago

Home Assistant Green | Smart Home hub with Advanced Automation | Official Home Assistant Hardware

Nabu Casa$175.67792 rev

2y ago

Minoston 800 Series Z-Wave Scene Controller 4 ZWave Button Zwave Plus Wall Switch Remote Control Support Long Range Work with Z Wave Hubs (MR40Z)

Minoston$28.03166 rev

4y ago

What buyers say about zwave

What buyers praise and complain about, mined from review topics.

What buyers love

Connectivity-Overall20%

“they connect easily”

Assembly/Installation14%

“Easy to set up”

Compatibility-Overall9%

“compatibility with my setup was straightforward”

Range7%

“Easy setup and great range”

Ease Of Use6%

“Simple and reliable”

Quality-Overall6%

“Great product”

Advertised Vs Actual Product5%

“appears that it works”

Value For Money5%

“And the price was excellent”

Strength4%

“It does appear to be well constructed”

Socket/Port/Plug3%

“It plugs directly into the USB port like any other dongle”

What buyers complain about

Assembly/Installation21%

“Never able to get it to install”

Connectivity-Overall10%

“Sensors keep disconnecting”

Value For Money8%

“Quite expensive,”

Size-Overall7%

“The plug is rather large”

Durability6%

“Died in less than a month”

Functionality-Overall4%

“don't work”

Data Transfer Speed3%

“Boot speed is horrible”

Ease Of Use3%

“Difficult”

Thickness2%

“this one is much smaller plastic”

Quality-Overall2%

“This thing is the biggest piece of garbage”

Top return reasons

Compatibility-Overall27%

Connectivity-Overall19%

Functionality-Overall12%

Assembly/Installation6%

Advertised Vs Actual Product6%

Value For Money4%

Software/Application4%

Size-Overall3%

Defective Material/Parts3%

Ease Of Use2%

Common questions

Is zwave profitable to sell on Amazon United States?: The niche generates $282K/yr across 5 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +8.0%. Flapen's verdict: Skip it (34/100).
How competitive is the zwave niche?: 3 brands and 6 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in zwave?: Top complaints mined from reviews: Assembly/Installation, Connectivity-Overall, Value For Money. The return rate is 3.5%.
When does demand for zwave peak?: Demand peaks in Jul–Nov–Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the zwave niche?: Listings span $19.80–$175.67; the average listing price is $68.11 (sweet spot $15–$100). The average incumbent carries 327 reviews — the moat a new listing must climb.