- Flapen Score
- 34 / 100Ranks 8,821 of 9,536 Tools & Home Improvement niches · −14 vs the category median of 4834
- Market size
- $282K/yr194K searches / yr
- 90-day growth
- +8.0%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 6 sellers
Flapen Score
Zwave against its category
The dotted line is the Tools & Home Improvement average. Past it, Zwave is stronger. Inside it, weaker.
Market
The Zwave market on Amazon at a glance
Shoppers on Amazon United States searched for Zwave 194K times last year and spent an estimated $282K. All 3 brands take every click. Demand peaks in Jul–Nov–Dec. Flapen scores it 34 out of 100, a Fail.
01 · Demand
2.1% of searches ended in a purchase last week.
Shoppers searched for this 194K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $282K a year.
- Searches, last 12 months
- 194K
- Growth, 90 days vs prior 90
- +8.0%
- Conversion, latest week
- 2.1%
- Market size, estimated
- $282Ka year
- Peak month
- November2.0× the quietest month
- Top search term
- z wave70K searches a year
02 · Price
A sale here is worth $68.11.
Listings sell for $68.11 on average, from $19.80 to $175.67. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $68.11 that is $17K to $34K a year per listing.
- Average price
- $68.11inside the $15 to $100 sweet spot
- Price range
- $19.80–$175.67
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $17K–$34K
- Returns
- 3.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.3% of listings are out of stock. The average listing ranks #62 within Home Automation Devices. It carries 327 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 100%
- Out of stock, average day
- 20.3%
- Average rank
- #62in Home Automation Devices
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 327per listing
- Listings tracked
- 5
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Zwave products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Home Assistant Connect ZWA-2 | Connect Z-Wave devices to Home Assistant | Official Home Assistant Hardware
- Price
- $78.31
- Rating
- 4.6/5
- Reviews
- 201
- Age
- 11mo ago

SONOFF Z-Wave 800 Dongle Plus (Dongle-PZG23) USB Stick with EFR32ZG23 Compatible with Home Assistant & openHAB S2 Security Stable and Long-Range Smart Home Control
- Price
- $38.73
- Rating
- 4.7/5
- Reviews
- 141
- Age
- 7mo ago

Home Assistant Green | Smart Home hub with Advanced Automation | Official Home Assistant Hardware
- Price
- $175.67
- Rating
- 4.5/5
- Reviews
- 792
- Age
- 2y ago

SONOFF Zigbee 3.0 & Thread Dongle Lite (EFR32MG21) | USB Stick Coordinator for Home Assistant & Zigbee2MQTT | Compact Gateway with Easy Firmware Flashing & Extension Cable
- Price
- $19.80
- Rating
- 4.6/5
- Reviews
- 337
- Age
- 8mo ago

Minoston 800 Series Z-Wave Scene Controller 4 ZWave Button Zwave Plus Wall Switch Remote Control Support Long Range Work with Z Wave Hubs (MR40Z)
- Price
- $28.03
- Rating
- 4.4/5
- Reviews
- 166
- Age
- 4y ago
Trending
90-day click momentum
SONOFF Z-Wave 800 Dongle Plus (Dongle-PZG23) USB Stick with EFR32ZG23 Compatible with Home Assistant & openHAB S2 Security Stable and Long-Range Smart Home Control
- Price
- $38.73
- Rating
- 4.7/5
- Reviews
- 141
- Age
- 7mo ago

SONOFF Zigbee 3.0 & Thread Dongle Lite (EFR32MG21) | USB Stick Coordinator for Home Assistant & Zigbee2MQTT | Compact Gateway with Easy Firmware Flashing & Extension Cable
- Price
- $19.80
- Rating
- 4.6/5
- Reviews
- 337
- Age
- 8mo ago

Home Assistant Green | Smart Home hub with Advanced Automation | Official Home Assistant Hardware
- Price
- $175.67
- Rating
- 4.5/5
- Reviews
- 792
- Age
- 2y ago

Home Assistant Connect ZWA-2 | Connect Z-Wave devices to Home Assistant | Official Home Assistant Hardware
- Price
- $78.31
- Rating
- 4.6/5
- Reviews
- 201
- Age
- 11mo ago

Minoston 800 Series Z-Wave Scene Controller 4 ZWave Button Zwave Plus Wall Switch Remote Control Support Long Range Work with Z Wave Hubs (MR40Z)
- Price
- $28.03
- Rating
- 4.4/5
- Reviews
- 166
- Age
- 4y ago
Newest
by launch date
SONOFF Z-Wave 800 Dongle Plus (Dongle-PZG23) USB Stick with EFR32ZG23 Compatible with Home Assistant & openHAB S2 Security Stable and Long-Range Smart Home Control
- Price
- $38.73
- Rating
- 4.7/5
- Reviews
- 141
- Age
- 7mo ago

SONOFF Zigbee 3.0 & Thread Dongle Lite (EFR32MG21) | USB Stick Coordinator for Home Assistant & Zigbee2MQTT | Compact Gateway with Easy Firmware Flashing & Extension Cable
- Price
- $19.80
- Rating
- 4.6/5
- Reviews
- 337
- Age
- 8mo ago

Home Assistant Connect ZWA-2 | Connect Z-Wave devices to Home Assistant | Official Home Assistant Hardware
- Price
- $78.31
- Rating
- 4.6/5
- Reviews
- 201
- Age
- 11mo ago

Home Assistant Green | Smart Home hub with Advanced Automation | Official Home Assistant Hardware
- Price
- $175.67
- Rating
- 4.5/5
- Reviews
- 792
- Age
- 2y ago

Minoston 800 Series Z-Wave Scene Controller 4 ZWave Button Zwave Plus Wall Switch Remote Control Support Long Range Work with Z Wave Hubs (MR40Z)
- Price
- $28.03
- Rating
- 4.4/5
- Reviews
- 166
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Nabu Casa83%
- SONOFF13%
- Minoston4%
Demand
Zwave search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Nov, Dec · busiest ÷ quietest = 2.0×
Search terms
Top Zwave search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- z wave70K/yr
- zwave44K/yr
- z-wave35K/yr
- home assistant connect zbt-213K/yr
- zwave devices8K/yr
- home assistant connect zwa-24K/yr
- zwa-25K/yr
- z wave devices5K/yr
- nabu casa4K/yr
- home assistant zbt-23K/yr
Reviews and returns
What reviews say buyers love and hate about Zwave
We read the reviews and the return reasons for every product selling here.
“Never able to get it to install”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Zwave questions
Answered from the same tracked data.









