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Zwave

Fail

The top 5 products take 100% of clicks, so Zwave is a Fail.

Flapen Score
34
34 / 100
Ranks 8,821 of 9,536 Tools & Home Improvement niches · −14 vs the category median of 48
Market size
$282K/yr194K searches / yr
90-day growth
+8.0%search demand this quarter
Competition
100%top-5 click share · 3 brands · 6 sellers

Flapen Score

Zwave against its category

The dotted line is the Tools & Home Improvement average. Past it, Zwave is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zwave market on Amazon at a glance

Shoppers on Amazon United States searched for Zwave 194K times last year and spent an estimated $282K. All 3 brands take every click. Demand peaks in Jul–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 194K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $282K a year.

Searches, last 12 months
194K
Growth, 90 days vs prior 90
+8.0%
Conversion, latest week
2.1%
Market size, estimated
$282Ka year
Peak month
November2.0× the quietest month
Top search term
z wave70K searches a year

02 · Price

A sale here is worth $68.11.

Listings sell for $68.11 on average, from $19.80 to $175.67. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $68.11 that is $17K to $34K a year per listing.

Average price
$68.11inside the $15 to $100 sweet spot
Price range
$19.80–$175.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$17K–$34K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.3% of listings are out of stock. The average listing ranks #62 within Home Automation Devices. It carries 327 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
20.3%
Average rank
#62in Home Automation Devices
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
327per listing
Listings tracked
5

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
53 months

Products

Top Zwave products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

$0$56K$113K$169K$226K1001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Nabu Casa83%
  • SONOFF13%
  • Minoston4%

Demand

Zwave search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Zwave search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • z wave70K/yr
  • zwave44K/yr
  • z-wave35K/yr
  • home assistant connect zbt-213K/yr
  • zwave devices8K/yr
  • home assistant connect zwa-24K/yr
  • zwa-25K/yr
  • z wave devices5K/yr
  • nabu casa4K/yr
  • home assistant zbt-23K/yr

Reviews and returns

What reviews say buyers love and hate about Zwave

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Connectivity-Overall”
21%of negative reviews mention “Assembly/Installation”
3.5%of orders come back
“Never able to get it to install”
A buyer, on “Assembly/Installation”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Zwave questions

Answered from the same tracked data.