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Zip Cord

Fail

Shoppers spend only $21K a year here, so Zip Cord is a Fail.

Flapen Score
44
44 / 100
Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 48
Market size
$21K/yr16K searches / yr
90-day growth
+1.0%search demand this quarter
Competition
57%top-5 click share · 8 brands · 10 sellers

Flapen Score

Zip Cord against its category

The dotted line is the Tools & Home Improvement average. Past it, Zip Cord is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zip Cord market on Amazon at a glance

Shoppers on Amazon United States searched for Zip Cord 16K times last year and spent an estimated $21K. The top 5 brands take 86% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

4.6% of searches ended in a purchase last week.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
+1.0%
Conversion, latest week
4.6%
Market size, estimated
$21Ka year
Top search term
zip cord7K searches a year

02 · Price

A sale here is worth $29.07.

Listings sell for $29.07 on average, from $13.23 to $69.85. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $29.07 that is $0 to $3K a year per listing.

Average price
$29.07inside the $15 to $100 sweet spot
Price range
$13.23–$69.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.4% of listings are out of stock. The average listing ranks #1,101 within Electrical Wire. It carries 616 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
20.4%
Average rank
#1,101in Electrical Wire
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
616per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Zip Cord products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

$0$1K$2K$3K$4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

10

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

9%

  • AOTORUA36%
  • KToyeang21%
  • eastwire13%
  • VIABRICO9%
  • GFQHF7%
  • MIK Solutions5%
  • Open — no brand owns it (2 brands, 9%)

Demand

Zip Cord search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 5.1× · 8 of 12 months tracked

Search terms

Top Zip Cord search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zip cord7K/yr
  • zip cord wire4K/yr
  • zip wire4K/yr

Reviews and returns

What reviews say buyers love and hate about Zip Cord

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Quality-Overall”
1.4%of orders come back
“Junk”
A buyer, on “Quality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Zip Cord questions

Answered from the same tracked data.