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Zigbee Switch

Maybe

Products sell for $29.01 on average, inside the sweet spot. But demand is soft, at -4.7% this quarter, so Zigbee Switch is a Maybe.

Flapen Score
51
51 / 100
Top 35% of 9,536 Tools & Home Improvement niches · +3 vs the category median of 48
Market size
$102K/yr160K searches / yr
90-day growth
-4.7%search demand this quarter
Competition
36%top-5 click share · 15 brands · 56 sellers

Flapen Score

Zigbee Switch against its category

The dotted line is the Tools & Home Improvement average. Past it, Zigbee Switch is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zigbee Switch market on Amazon at a glance

Shoppers on Amazon United States searched for Zigbee Switch 160K times last year and spent an estimated $102K. The top 5 brands take 71% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $102K a year.

Searches, last 12 months
160K
Growth, 90 days vs prior 90
-4.7%
Conversion, latest week
2.2%
Market size, estimated
$102Ka year
Peak month
December2.3× the quietest month
Top search term
zigbee light switch56K searches a year

02 · Price

A sale here is worth $29.01.

Listings sell for $29.01 on average, from $12.52 to $81.60. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $29.01 that is $0 to $3K a year per listing.

Average price
$29.01inside the $15 to $100 sweet spot
Price range
$12.52–$81.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
5.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #208 within Switches & Dimmers. It carries 1,142 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
98%
Out of stock, average day
10.2%
Average rank
#208in Switches & Dimmers
Average rating
4.16 starsAmazon United States average 4.42 stars
Average reviews
1,142per listing
Listings tracked
46

04 · Newcomers

Amazon counts 5 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
5Amazon's first-year sales bar
Average brand age
49 months

Products

Top Zigbee Switch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

$0$4K$8K$12K$16K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

56

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

36%

Top 20: 73%

Open market

22%

  • SONOFF30%
  • Enbrighten14%
  • MOES13%
  • Aqara8%
  • Tapo7%
  • THIRDREALITY6%

Demand

Zigbee Switch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Zigbee Switch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zigbee light switch56K/yr
  • zigbee switch44K/yr
  • zigbee smart switch18K/yr
  • zigbee dimmer switch17K/yr
  • zigbee dimmer13K/yr
  • zigbee wall switch9K/yr
  • smart switch zigbee3K/yr

Reviews and returns

What reviews say buyers love and hate about Zigbee Switch

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Assembly/Installation”
15%of negative reviews mention “Connectivity-Overall”
5.1%of orders come back
“Tricky to connect”
A buyer, on “Connectivity-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Zigbee Switch questions

Answered from the same tracked data.