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Zigbee Smoke Detector

Fail

The top 5 brands take 100% of clicks, so Zigbee Smoke Detector is a Fail.

Flapen Score
35
35 / 100
Ranks 8,681 of 9,536 Tools & Home Improvement niches · −13 vs the category median of 48
Market size
$81K/yr48K searches / yr
90-day growth
-17.2%search demand this quarter
Competition
74%top-5 click share · 3 brands · 43 sellers

Flapen Score

Zigbee Smoke Detector against its category

The dotted line is the Tools & Home Improvement average. Past it, Zigbee Smoke Detector is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zigbee Smoke Detector market on Amazon at a glance

Shoppers on Amazon United States searched for Zigbee Smoke Detector 48K times last year and spent an estimated $81K. All 3 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-17.2%
Conversion, latest week
2.8%
Market size, estimated
$81Ka year
Top search term
zigbee smoke detector9K searches a year

02 · Price

A sale here is worth $59.91.

Listings sell for $59.91 on average, from $39.10 to $109.01. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $59.91 that is $6K to $15K a year per listing.

Average price
$59.91inside the $15 to $100 sweet spot
Price range
$39.10–$109.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$6K–$15K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 13.7% of listings are out of stock. The average listing ranks #17 within Fire Safety. It carries 2,947 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
83%
Out of stock, average day
13.7%
Average rank
#17in Fire Safety
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
2,947per listing
Listings tracked
12

04 · Newcomers

Amazon counts 5 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
58 months

Products

Top Zigbee Smoke Detector products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

$0$12K$24K$36K$49K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

43

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • First Alert75%
  • Kidde21%
  • HEIMAN4%
  • Open — no brand owns it (0%)

Demand

Zigbee Smoke Detector search demand

Weekly searches over the year. Pick a range.

900700Spike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Zigbee Smoke Detector search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zigbee smoke detector9K/yr
  • first alert zcombo8K/yr
  • first alert z wave6K/yr
  • first alert z-wave plus smoke/co alarm (2nd generation)5K/yr
  • first alert z-wave plus smoke/co alarm 2nd generation5K/yr
  • z-wave smoke detector4K/yr
  • first alert zwave3K/yr
  • first alert z-wave3K/yr
  • first alert z-wave plus smoke/co alarm2K/yr
  • first alert z wave smoke detector2K/yr

Reviews and returns

What reviews say buyers love and hate about Zigbee Smoke Detector

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Assembly/Installation”
18%of negative reviews mention “Connectivity-Overall”
3.1%of orders come back
“Unfortunately it doesn't stay connected”
A buyer, on “Connectivity-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Zigbee Smoke Detector questions

Answered from the same tracked data.