Zigbee Smart Plug
FailThe top 5 brands take 95% of clicks, so Zigbee Smart Plug is a Fail.
- Flapen Score
- 43 / 100Ranks 6,589 of 9,536 Tools & Home Improvement niches · −5 vs the category median of 4843
- Market size
- $180K/yr110K searches / yr
- 90-day growth
- +3.6%search demand this quarter
- Competition
- 75%top-5 click share · 7 brands · 10 sellers
Flapen Score
Zigbee Smart Plug against its category
The dotted line is the Tools & Home Improvement average. Past it, Zigbee Smart Plug is stronger. Inside it, weaker.
Market
The Zigbee Smart Plug market on Amazon at a glance
Shoppers on Amazon United States searched for Zigbee Smart Plug 110K times last year and spent an estimated $180K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
5.4% of searches ended in a purchase last week.
Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $180K a year.
- Searches, last 12 months
- 110K
- Growth, 90 days vs prior 90
- +3.6%
- Conversion, latest week
- 5.4%
- Market size, estimated
- $180Ka year
- Peak month
- December4.1× the quietest month
- Top search term
- zigbee smart plug55K searches a year
02 · Price
A sale here is worth $30.46.
Listings sell for $30.46 on average, from $12.52 to $57.55. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $30.46 that is $8K to $15K a year per listing.
- Average price
- $30.46inside the $15 to $100 sweet spot
- Price range
- $12.52–$57.55
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $8K–$15K
- Returns
- 3.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #103 within Home Automation Devices. It carries 427 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 14.9%
- Average rank
- #103in Home Automation Devices
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 427per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Zigbee Smart Plug products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
THIRDREALITY ZigBee Smart Plug 4 Pack with Real-time Energy Monitoring 15A Outlet Zigbee Repeater ETL Certified ZigBee Hub Required Work with Home Assistant Compatible Echo Devices and SmartThings
- Price
- $36.92
- Rating
- 4.5/5
- Reviews
- 819
- Age
- 3y ago

THIRDREALITY Zigbee Smart Plug with Real-time Power Monitoring 15A Smart Outlet Zigbee Repeater ETL Certified ZigBee Hub Required Work with Home Assistant Compatible Echo Devices and SmartThing
- Price
- $12.52
- Rating
- 4.4/5
- Reviews
- 256
- Age
- 3y ago

THIRDREALITY Smart Plug 4 Pack 15A Smart Outlet with Timer Function Zigbee Repeater ETL Certified Requires ZigBee Hub No Power Meter
- Price
- $29.13
- Rating
- 4.5/5
- Reviews
- 449
- Age
- 4y ago

SONOFF Matter Smart Plug S41s 4-Pack 15A 1800W WiFi Smart Plug Outlet ETL Certified Remote & Voice Control with Timer Compatible with Alexa Google Home Apple HomeKit & SmartThings
- Price
- $28.64
- Rating
- 4.5/5
- Reviews
- 69
- Age
- 10mo ago

EIGHTREE Zigbee Smart Plug 15A Energy Monitoring Required ETL Certified Smart Plugs that Compatible with Alexa & Home Assistant & SmartThings 4 Packs
- Price
- $29.73
- Rating
- 4.1/5
- Reviews
- 215
- Age
- 1y ago
Trending
90-day click momentum
THIRDREALITY Smart Plug Gen3 4 Pack Precise Real-time Power Meter 15A Outlet Enhanced Zigbee Repeater ETL Certified ZigBee Hub Needed Work with Home Assistant Compatible Echo Devices and SmartThings
- Price
- $44.83
- Rating
- 4.9/5
- Reviews
- 76
- Age
- 6mo ago

SONOFF Matter Smart Plug S41s 4-Pack 15A 1800W WiFi Smart Plug Outlet ETL Certified Remote & Voice Control with Timer Compatible with Alexa Google Home Apple HomeKit & SmartThings
- Price
- $28.64
- Rating
- 4.5/5
- Reviews
- 69
- Age
- 10mo ago

SONOFF Zigbee Smart Plug with ETL Certified S40 Lite 15A Outlet Zigbee Repeater Works with SmartThings and Amazon Echo Plus Hub Needed for Amazon Alexa
- Price
- $12.75
- Rating
- 4.4/5
- Reviews
- 115
- Age
- 4y ago

THIRDREALITY Zigbee Smart Plug with Real-time Power Monitoring 15A Smart Outlet Zigbee Repeater ETL Certified ZigBee Hub Required Work with Home Assistant Compatible Echo Devices and SmartThing
- Price
- $12.52
- Rating
- 4.4/5
- Reviews
- 256
- Age
- 3y ago

THIRDREALITY Smart Dual Plug 2 Pack Zigbee 2-in-1 Smart Outlet with Independent Control and Power Monitoring Zigbee Repeater Compatible with Home Assistant(ZHA/Z2M) SmartThings Homey
- Price
- $36.80
- Rating
- 4.5/5
- Reviews
- 148
- Age
- 1y ago
Newest
by launch date
THIRDREALITY Smart Plug Gen3 4 Pack Precise Real-time Power Meter 15A Outlet Enhanced Zigbee Repeater ETL Certified ZigBee Hub Needed Work with Home Assistant Compatible Echo Devices and SmartThings
- Price
- $44.83
- Rating
- 4.9/5
- Reviews
- 76
- Age
- 6mo ago

SONOFF Matter Smart Plug S41s 4-Pack 15A 1800W WiFi Smart Plug Outlet ETL Certified Remote & Voice Control with Timer Compatible with Alexa Google Home Apple HomeKit & SmartThings
- Price
- $28.64
- Rating
- 4.5/5
- Reviews
- 69
- Age
- 10mo ago

THIRDREALITY Smart Dual Plug 2 Pack Zigbee 2-in-1 Smart Outlet with Independent Control and Power Monitoring Zigbee Repeater Compatible with Home Assistant(ZHA/Z2M) SmartThings Homey
- Price
- $36.80
- Rating
- 4.5/5
- Reviews
- 148
- Age
- 1y ago

EIGHTREE Zigbee Smart Plug 15A Energy Monitoring Required ETL Certified Smart Plugs that Compatible with Alexa & Home Assistant & SmartThings 4 Packs
- Price
- $29.73
- Rating
- 4.1/5
- Reviews
- 215
- Age
- 1y ago

Innr Zigbee Smart Plug Works with Philips Hue* Alexa and SmartThings Zigbee Repeater Energy Monitoring 4-Pack
- Price
- $57.55
- Rating
- 4.1/5
- Reviews
- 75
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
10
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
2%
- THIRDREALITY71%
- SONOFF11%
- EIGHTREE6%
- Aqara4%
- Linkind3%
- CMARS3%
- Open — no brand owns it (1 brand, 2%)
Demand
Zigbee Smart Plug search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.1×
Search terms
Top Zigbee Smart Plug search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- zigbee smart plug55K/yr
- zigbee outlet20K/yr
- zigbee plug19K/yr
- zigbee power monitor5K/yr
- smart plug zigbee4K/yr
- zigbee dimmer plug4K/yr
- zigbee smart outlet3K/yr
Reviews and returns
What reviews say buyers love and hate about Zigbee Smart Plug
We read the reviews and the return reasons for every product selling here.
“I cannot get it to connect to my Alexa”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Zigbee Smart Plug questions
Answered from the same tracked data.









