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Zigbee Outdoor Plug

Fail

Shoppers spend only $26K a year here, so Zigbee Outdoor Plug is a Fail.

Flapen Score
47
47 / 100
Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size
$26K/yr11K searches / yr
90-day growth
+38.6%search demand this quarter
Competition
66%top-5 click share · 11 brands · 27 sellers

Flapen Score

Zigbee Outdoor Plug against its category

The dotted line is the Tools & Home Improvement average. Past it, Zigbee Outdoor Plug is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zigbee Outdoor Plug market on Amazon at a glance

Shoppers on Amazon United States searched for Zigbee Outdoor Plug 11K times last year and spent an estimated $26K. The top 5 brands take 89% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

7.4% of searches ended in a purchase last week.

Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +38.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
11K
Growth, 90 days vs prior 90
+38.6%
Conversion, latest week
7.4%
Market size, estimated
$26Ka year
Top search term
zigbee outdoor plug8K searches a year

02 · Price

A sale here is worth $30.39.

Listings sell for $30.39 on average, from $12.52 to $82.12. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $30.39 that is $0 to $3K a year per listing.

Average price
$30.39inside the $15 to $100 sweet spot
Price range
$12.52–$82.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #117 within Outlets & Accessories. It carries 2,304 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
9.4%
Average rank
#117in Outlets & Accessories
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
2,304per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Zigbee Outdoor Plug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

$0$1K$3K$4K$5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

27

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

8%

  • Minoston38%
  • SURAIELEC17%
  • Tapo12%
  • Kasa Smart11%
  • ZOOZ11%
  • Amazon Basics3%
  • Open — no brand owns it (5 brands, 8%)

Demand

Zigbee Outdoor Plug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KBlack Friday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 9.2× · 9 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Zigbee Outdoor Plug

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Assembly/Installation”
25%of negative reviews mention “Durability”
4.6%of orders come back
“Very disappointing durability”
A buyer, on “Durability”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Zigbee Outdoor Plug questions

Answered from the same tracked data.