Is zigbee outdoor plug profitable to sell on Amazon United States?

The niche generates $26K/yr across 16 tracked products. 90-day search growth is +38.6%. Flapen's verdict: Skip it (47/100).

How competitive is the zigbee outdoor plug niche?

11 brands and 27 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in zigbee outdoor plug?

Top complaints mined from reviews: Durability, Connectivity-Overall, Functionality-Overall. The return rate is 4.6%.

What does it cost to enter the zigbee outdoor plug niche?

Listings span $12.52–$82.12; the average listing price is $30.39 (sweet spot $15–$100). The average incumbent carries 2,304 reviews — the moat a new listing must climb.

zigbee outdoor plug

Skip it

A small market ($26K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible$30.39

avg listing price — sweet spot $15–$100

Price range

Great$12.52–$82.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Growth

Good+38.6%

90-day search growth — must beat 0% to launch

Review moat

Okay2,304.44

avg incumbent reviews — the moat a new listing must climb

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Returns

Okay4.6%

return rate — above 5% kills the launch gate

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Market size

Bad$26K

$26K/yr · 11K searches

According to Flapen's Amazon United States niche tracking, zigbee outdoor plug is a $26K/yr Amazon United States market (11K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 47/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

zigbee outdoor plug market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $23K–$30K; units × avg price
Conversion rate: 7.4%
Avg BSR: #117
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 9.4%
Avg brand age: 55 months
Avg seller age: 190 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

Minoston38%
SURAIELEC17%
Tapo12%
Kasa Smart11%
ZOOZ11%
Amazon Basics3%
Open — no brand owns it (5 brands, 8%)

Demand

Weekly Amazon search volume, last 38 weeks — +38.6% search growth over the last 90 days.

Open Trend

Top zigbee outdoor plug products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Minoston Zwave Outlet Plug 800 Series Outdoor Z-Wave LR Smart Plug On/Off Switch Z Wave Hub Required IP65 Weather-Resistant Waterproof Built-in Repeater Compatible with SmartThings Black (MP22Z)

Minoston$29.154.3★882 rev

SURAIELEC Zigbee Outdoor Power Stake Timer Waterproof 6 Outlet Power Strip Weatherproof Smart Plug Light Timer Switch 6FT Extension Cord Alexa/Google Assistant Compatible Hue Bridge Required

SURAIELEC$29.994.1★48 rev

TP-Link Tapo Matter Outdoor Smart Plug 2 Individual Outlets IP65 Weather Resistance Works with Apple Home Alexa Google Home Long Wi-Fi Range 2.4G Wi-Fi Only ETL Certified (Tapo P400M)

Tapo$21.854.6★1,028 rev

Minoston 800 Series Z-Wave Plug Outdoor Zwave Smart Plug with 2 Individual Outlets Waterproof Z-Wave Smart Outlet for Christmas Lights Compatible with SmartThings Alexa Zwave Hub Required (MP24Z)

Minoston$32.334.2★55 rev

Minoston Matter Outdoor Smart Plug WiFi Heavy Duty Plug-in Outlet IP65 Waterproof Compatible with Alexa Apple Home SmartThings Google Home Smart Life Remote Control 15Amp Black (MP22M)

Minoston$18.114.3★3,826 rev

Newest

by launch date

New One 2 Pack Zwave Outdoor Smart Plug - 700 Series Zwave Plug with Dual Outlets - Z-Wave Smart Outlet Waterproof - Zwave Hub Required - Compatible with SmartThings Alexa

new one$50.1012 rev

1y ago

SURAIELEC Zigbee Outdoor Power Stake Timer Waterproof 6 Outlet Power Strip Weatherproof Smart Plug Light Timer Switch 6FT Extension Cord Alexa/Google Assistant Compatible Hue Bridge Required

SURAIELEC$29.9948 rev

1y ago

YoLink Smart Outdoor Energy Plug IP63 1800W 15A Smart Plug with Real-Time Energy Monitoring Automatic Safety Shutoff Alexa & Google Assistant Compatible Require YoLink Hub

YoLink$27.91694 rev

2y ago

TP-Link Tapo Matter Outdoor Smart Plug 2 Individual Outlets IP65 Weather Resistance Works with Apple Home Alexa Google Home Long Wi-Fi Range 2.4G Wi-Fi Only ETL Certified (Tapo P400M)

Tapo$21.851,028 rev

2y ago

THIRDREALITY Zigbee Smart Plug with Real-time Power Monitoring 15A Smart Outlet Zigbee Repeater ETL Certified ZigBee Hub Required Work with Home Assistant Compatible Echo Devices and SmartThing

THIRDREALITY$12.52256 rev

3y ago

What buyers say about zigbee outdoor plug

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation19%

“Installed in minutes”

Socket/Port/Plug12%

“Best smart plug”

Connectivity-Overall12%

“Easy to pair”

Quality-Overall11%

“Excellent product”

Ease Of Use7%

“Easy to use”

Efficiency6%

“Works flawlessly”

Value For Money5%

“Great value”

Advertised Vs Actual Product3%

“As advertised”

Durability2%

“Durable, works well”

Range2%

“Easy to setup and great range”

What buyers complain about

Durability25%

“Very disappointing durability”

Connectivity-Overall20%

“The connection is unstable”

Functionality-Overall10%

“doesn't function as needed”

Quality-Overall4%

“Quality control is lacking”

Socket/Port/Plug4%

“Had an issue with a plug that stopped working”

Water Resistance3%

“Not waterproof”

Assembly/Installation3%

“Setup was a little funky”

Value For Money2%

“Also pricey”

Compatibility-Overall2%

“Could not get it to pair with the app”

Instructions/User Manual/Troubleshooting2%

“the instructions were long gone”

Top return reasons

Connectivity-Overall32%

Functionality-Overall14%

Compatibility-Overall13%

Socket/Port/Plug12%

Size-Overall6%

Advertised Vs Actual Product5%

Defective Material/Parts3%

Value For Money3%

Product Condition2%

Assembly/Installation2%

Common questions

Is zigbee outdoor plug profitable to sell on Amazon United States?: The niche generates $26K/yr across 16 tracked products. 90-day search growth is +38.6%. Flapen's verdict: Skip it (47/100).
How competitive is the zigbee outdoor plug niche?: 11 brands and 27 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in zigbee outdoor plug?: Top complaints mined from reviews: Durability, Connectivity-Overall, Functionality-Overall. The return rate is 4.6%.
What does it cost to enter the zigbee outdoor plug niche?: Listings span $12.52–$82.12; the average listing price is $30.39 (sweet spot $15–$100). The average incumbent carries 2,304 reviews — the moat a new listing must climb.