zigbee button
Skip itSoft demand (-14.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$26.32avg listing price — sweet spot $15–$100
Price range
Great$8.98–$59.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great476.38avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Returns
Okay4.2%return rate — above 5% kills the launch gate
Market size
Okay$162K$162K/yr · 113K searches
Growth
Bad-14.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, zigbee button is a $162K/yr Amazon United States market (113K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Aug. Verdict: Skip it — 49/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
zigbee button market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $158K–$211K
- units × avg price
- Conversion rate
- 5.5%
- Avg BSR
- #112
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 10.6%
- Avg brand age
- 43 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
17
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
57%
Top 20: 99%
Open market
10%
- SONOFF36%
- THIRDREALITY15%
- Aqara13%
- MOES10%
- Blindsmart9%
- YSRSAI7%
- Open — no brand owns it (5 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.2% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 2.6×
Top zigbee button search terms
- zigbee button62K/yr
- zigbee remote15K/yr
- zwave button9K/yr
- zigbee smart button5K/yr
- zigbee buttons3K/yr
- zigbee scene controller4K/yr
- home assistant button4K/yr
- smartthings button5K/yr
- sonoff button3K/yr
- iot button3K/yr
Top zigbee button products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SONOFF Zigbee Switch SNZB-01P Wireless Push Button Supports to Create Smart Scenes Trigger the Connected Devices on eWelink APP with Three Control Options SONOFF ZigBee Bridge Required 1Pack
SONOFF$17.884.4★815 rev
SONOFF Fusion Zigbee Smart Scene Button SNZB-01M Wireless Switch
SONOFF$19.453.8★260 rev
Aqara Zigbee Wireless Mini Switch Compatible with Apple HomeKit Google Home Alexa Requires Aqara Hub Versatile 3-Way Control Button for Smart Home Devices Works with IFTTT
Aqara$14.624.3★3,023 rev
Wireless Zigbee Smart Button 4-Way Remote Control Button Switch for Smart Home Devices Scene Controller Compatible with Tuya Home Assistant Homey Hubitat Requires Tuya Zigbee Hub
Blindsmart$22.034.3★122 rev
THIRDREALITY ZigBee Smart Button 3-Way Remote Control Require Zigbee hub Work with SmartThings Aeotec Hubitat Home Assistant Third Reality Hub Battery Included.
THIRDREALITY$17.324.4★700 rev
Newest
by launch date
MOES Wireless Smart Scene Switch Require TUYA MOES HUB- Zigbee Button 9-Action DIY Scene Controller Magnetic Wall Mount or Handheld 365-Day Battery
MOES$25.5618 rev
THIRDREALITY Smart Button ZB2 ZigBee Hub Required 3 Wireless Button Remote Control Compatible with Home Assistant SmartThings (2015/2018) Aeotec Homey Bridge Homey Pro Rechargeable Lithium Battery
THIRDREALITY$27.14700 rev
SONOFF Zigbee Switch SNZB-01P Wireless Push Button Supports to Create Smart Scenes Trigger the Connected Devices on eWelink APP with Three Control Options SONOFF ZigBee Bridge Required 2Pack
SONOFF$28.18815 rev
MOES ZigBee Smart Scene Switch Wireless Remote Control for Smart Home - 3 Button 9-Action DIY Scene Controller Magnetic Wall Mount or Handheld 365-Day Battery No Wiring Required
MOES$26.215 rev
SONOFF Fusion Zigbee Smart Scene Button SNZB-01M Wireless Switch
SONOFF$19.45260 rev
Trending
90-day click momentumSONOFF Zigbee Switch SNZB-01P Wireless Push Button Supports to Create Smart Scenes Trigger the Connected Devices on eWelink APP with Three Control Options SONOFF ZigBee Bridge Required 2Pack
SONOFF$28.184.4★
MOES Wireless Smart Scene Switch Require TUYA MOES HUB- Zigbee Button 9-Action DIY Scene Controller Magnetic Wall Mount or Handheld 365-Day Battery
MOES$25.565.0★
MOES ZigBee Smart Scene Switch Wireless Remote Control for Smart Home - 3 Button 9-Action DIY Scene Controller Magnetic Wall Mount or Handheld 365-Day Battery No Wiring Required
MOES$26.212.7★
THIRDREALITY Smart Button ZB2 ZigBee Hub Required 3 Wireless Button Remote Control Compatible with Home Assistant SmartThings (2015/2018) Aeotec Homey Bridge Homey Pro Rechargeable Lithium Battery
THIRDREALITY$27.144.4★
Aqara Zigbee 3.0 Wireless Mini Switch T1 Requires Aqara Hub Versatile 3-Way Control Button for Smart Home Devices Compatible with Apple Homekit Works with IFTTT(OTA Update Support)
Aqara$20.814.3★
What buyers say about zigbee button
What buyers praise and complain about, mined from review topics.What buyers love
“The buttons feel responsive”
“easy to mount”
“Easy to Use”
“Works well with Home Assistant”
“Good Quality and Functional”
“it was easy to connect to my Alexa”
“Easy to pair”
“battery life has been good”
“Handy remote that has a lot of functionality”
“Good value”
What buyers complain about
“The button stopped working after a few days”
“Also a pain to connect”
“ended up not being compatable”
“Does not work at all”
“Garbage”
“battery life is terrible”
“Installation instruction could be better”
“Very misleading description”
“with a little setup weirdness”
“It's quite a bit larger”
Top return reasons
Common questions
- Is zigbee button profitable to sell on Amazon United States?
- The niche generates $162K/yr across 21 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -14.2%. Flapen's verdict: Skip it (49/100).
- How competitive is the zigbee button niche?
- 11 brands and 17 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in zigbee button?
- Top complaints mined from reviews: Touch/Button Controls, Connectivity-Overall, Compatibility-Overall. The return rate is 4.2%.
- When does demand for zigbee button peak?
- Demand peaks in Aug; the busiest month runs 2.6× the quietest.
- What does it cost to enter the zigbee button niche?
- Listings span $8.98–$59.58; the average listing price is $26.32 (sweet spot $15–$100). The average incumbent carries 476 reviews — the moat a new listing must climb.