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Zigbee Button

Fail

Demand is soft, at -14.2% this quarter, so Zigbee Button is a Fail.

Flapen Score
49
49 / 100
Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size
$162K/yr113K searches / yr
90-day growth
-14.2%search demand this quarter
Competition
57%top-5 click share · 11 brands · 17 sellers

Flapen Score

Zigbee Button against its category

The dotted line is the Tools & Home Improvement average. Past it, Zigbee Button is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zigbee Button market on Amazon at a glance

Shoppers on Amazon United States searched for Zigbee Button 113K times last year and spent an estimated $162K. The top 5 brands take 83% of clicks. Demand peaks in Aug. Flapen scores it 49 out of 100, a Fail.

01 · Demand

5.5% of searches ended in a purchase last week.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $162K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
-14.2%
Conversion, latest week
5.5%
Market size, estimated
$162Ka year
Peak month
August2.6× the quietest month
Top search term
zigbee button62K searches a year

02 · Price

A sale here is worth $26.32.

Listings sell for $26.32 on average, from $8.98 to $59.58. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $26.32 that is $3K to $7K a year per listing.

Average price
$26.32inside the $15 to $100 sweet spot
Price range
$8.98–$59.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #112 within Home Automation Devices. It carries 476 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
10.6%
Average rank
#112in Home Automation Devices
Average rating
4.21 starsAmazon United States average 4.42 stars
Average reviews
476per listing
Listings tracked
21

04 · Newcomers

Amazon counts 3 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
43 months

Products

Top Zigbee Button products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

$0$8K$16K$24K$32K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

17

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

57%

Top 20: 99%

Open market

10%

  • SONOFF36%
  • THIRDREALITY15%
  • Aqara13%
  • MOES10%
  • Blindsmart9%
  • YSRSAI7%
  • Open — no brand owns it (5 brands, 10%)

Demand

Zigbee Button search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.6×

Search terms

Top Zigbee Button search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zigbee button62K/yr
  • zigbee remote15K/yr
  • zwave button9K/yr
  • zigbee smart button5K/yr
  • zigbee buttons3K/yr
  • zigbee scene controller4K/yr
  • home assistant button4K/yr
  • smartthings button5K/yr
  • sonoff button3K/yr
  • iot button3K/yr

Reviews and returns

What reviews say buyers love and hate about Zigbee Button

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Touch/Button Controls”
10%of negative reviews mention “Touch/Button Controls”
4.2%of orders come back
“The button stopped working after a few days”
A buyer, on “Touch/Button Controls”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Zigbee Button questions

Answered from the same tracked data.