Skip to content

Zigbee

Maybe

Products sell for $35.40 on average, inside the sweet spot. But the top 5 brands take 100% of clicks, so Zigbee is a Maybe.

Flapen Score
54
54 / 100
Top 24% of 9,536 Tools & Home Improvement niches · +6 vs the category median of 48
Market size
$628K/yr599K searches / yr
90-day growth
+3.9%search demand this quarter
Competition
46%top-5 click share · 5 brands · 9 sellers

Flapen Score

Zigbee against its category

The dotted line is the Tools & Home Improvement average. Past it, Zigbee is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zigbee market on Amazon at a glance

Shoppers on Amazon United States searched for Zigbee 599K times last year and spent an estimated $628K. All 5 brands take every click. Demand peaks in Jul–Oct–Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 599K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $628K a year.

Searches, last 12 months
599K
Growth, 90 days vs prior 90
+3.9%
Conversion, latest week
3.0%
Market size, estimated
$628Ka year
Peak month
December2.8× the quietest month
Top search term
zigbee290K searches a year

02 · Price

A sale here is worth $35.40.

Listings sell for $35.40 on average, from $12.52 to $88.15. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $35.40 that is $18K to $27K a year per listing.

Average price
$35.40inside the $15 to $100 sweet spot
Price range
$12.52–$88.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
$18K–$27K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #181 within Outlets & Accessories. It carries 645 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#181in Outlets & Accessories
Average rating
4.26 starsAmazon United States average 4.42 stars
Average reviews
645per listing
Listings tracked
32

04 · Newcomers

Amazon counts 12 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 12 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
12Amazon's first-year sales bar
Average brand age
41 months

Products

Top Zigbee products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

$0$63K$126K$188K$251K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

46%

Top 20: 83%

Open market

0%

  • THIRDREALITY80%
  • SONOFF13%
  • Aqara3%
  • EIGHTREE2%
  • Blindsmart2%

Demand

Zigbee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Zigbee search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zigbee290K/yr
  • zigbee smart plug55K/yr
  • third reality56K/yr
  • thirdreality34K/yr
  • zigbee devices31K/yr
  • zigbee sensor22K/yr
  • zigbee outlet20K/yr
  • zigbee plug19K/yr
  • third reality smart plug11K/yr
  • thirdreality zigbee21K/yr

Reviews and returns

What reviews say buyers love and hate about Zigbee

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Connectivity-Overall”
18%of negative reviews mention “Connectivity-Overall”
2.8%of orders come back
“Couldn't connect”
A buyer, on “Connectivity-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Zigbee questions

Answered from the same tracked data.