Zigbee
MaybeProducts sell for $35.40 on average, inside the sweet spot. But the top 5 brands take 100% of clicks, so Zigbee is a Maybe.
- Flapen Score
- 54 / 100Top 24% of 9,536 Tools & Home Improvement niches · +6 vs the category median of 4854
- Market size
- $628K/yr599K searches / yr
- 90-day growth
- +3.9%search demand this quarter
- Competition
- 46%top-5 click share · 5 brands · 9 sellers
Flapen Score
Zigbee against its category
The dotted line is the Tools & Home Improvement average. Past it, Zigbee is stronger. Inside it, weaker.
Market
The Zigbee market on Amazon at a glance
Shoppers on Amazon United States searched for Zigbee 599K times last year and spent an estimated $628K. All 5 brands take every click. Demand peaks in Jul–Oct–Nov–Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
3.0% of searches ended in a purchase last week.
Shoppers searched for this 599K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $628K a year.
- Searches, last 12 months
- 599K
- Growth, 90 days vs prior 90
- +3.9%
- Conversion, latest week
- 3.0%
- Market size, estimated
- $628Ka year
- Peak month
- December2.8× the quietest month
- Top search term
- zigbee290K searches a year
02 · Price
A sale here is worth $35.40.
Listings sell for $35.40 on average, from $12.52 to $88.15. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $35.40 that is $18K to $27K a year per listing.
- Average price
- $35.40inside the $15 to $100 sweet spot
- Price range
- $12.52–$88.15
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $18K–$27K
- Returns
- 2.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #181 within Outlets & Accessories. It carries 645 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 3.9%
- Average rank
- #181in Outlets & Accessories
- Average rating
- 4.26 starsAmazon United States average 4.42 stars
- Average reviews
- 645per listing
- Listings tracked
- 32
04 · Newcomers
Amazon counts 12 of last year's 13 launches as successful.
13 products launched here in the last 12 months. Amazon counts 12 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 12Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Zigbee products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
THIRDREALITY ZigBee Smart Plug 4 Pack with Real-time Energy Monitoring 15A Outlet Zigbee Repeater ETL Certified ZigBee Hub Required Work with Home Assistant Compatible Echo Devices and SmartThings
- Price
- $36.92
- Rating
- 4.5/5
- Reviews
- 819
- Age
- 3y ago

THIRDREALITY Smart Plug Gen3 4 Pack Precise Real-time Power Meter 15A Outlet Enhanced Zigbee Repeater ETL Certified ZigBee Hub Needed Work with Home Assistant Compatible Echo Devices and SmartThings
- Price
- $44.83
- Rating
- 4.9/5
- Reviews
- 76
- Age
- 6mo ago

THIRDREALITY Zigbee Smart Plug with Real-time Power Monitoring 15A Smart Outlet Zigbee Repeater ETL Certified ZigBee Hub Required Work with Home Assistant Compatible Echo Devices and SmartThing
- Price
- $12.52
- Rating
- 4.4/5
- Reviews
- 256
- Age
- 3y ago

THIRDREALITY Zigbee Smart Color Bulb ZL1 4Pack Compatible with Home Assistant(ZHA&Z2M) SmartThings Aeotec Homey Hubitat or Echo Devices With Built-in Hub A19 RGBCW Bulb 2700K-6500K Tunable 800 Lumens
- Price
- $28.62
- Rating
- 4.3/5
- Reviews
- 555
- Age
- 1y ago

THIRDREALITY Smart Plug 4 Pack 15A Smart Outlet with Timer Function Zigbee Repeater ETL Certified Requires ZigBee Hub No Power Meter
- Price
- $29.13
- Rating
- 4.5/5
- Reviews
- 449
- Age
- 4y ago
Trending
90-day click momentum
THIRDREALITY Smart Wall Outlet Dual Independent Control for 2 Sockets Individual Power Monitoring Zigbee Repeater Compatible with Home Assistant & SmartThings ETL Certified
- Price
- $29.71
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 6mo ago

Third Reality Voice/Music Assistant Dev Edition Preloaded with Home Assistant Voice Assistant and Music Assistant Dual Digital Mics 3W Speaker 2.4G WiFi only Open Source
- Price
- $79.50
- Rating
- 3.2/5
- Reviews
- 13
- Age
- 4mo ago

THIRDREALITY Smart Plug Gen3 4 Pack Precise Real-time Power Meter 15A Outlet Enhanced Zigbee Repeater ETL Certified ZigBee Hub Needed Work with Home Assistant Compatible Echo Devices and SmartThings
- Price
- $44.83
- Rating
- 4.9/5
- Reviews
- 76
- Age
- 6mo ago

THIRDREALITY Smart Soil Moisture Sensor Gen2 3Pack Zigbee hub Needed nhanced Signal Stability Capacitive Moisture Monitoring Garden Planting Compatible with Hubitat SmartThings Home Assistant Homey
- Price
- $54.83
- Rating
- 3.7/5
- Reviews
- 249
- Age
- 6mo ago

THIRDREALITY Smart Soil Moisture Sensor Gen2 Zigbee hub Needed Enhanced Signal Stability Capacitive Moisture Monitoring Garden Planting Compatible with Hubitat SmartThings Home Assistant Homey
- Price
- $17.94
- Rating
- 3.7/5
- Reviews
- 249
- Age
- 6mo ago
Newest
by launch date
Third Reality Voice/Music Assistant Dev Edition Preloaded with Home Assistant Voice Assistant and Music Assistant Dual Digital Mics 3W Speaker 2.4G WiFi only Open Source
- Price
- $79.50
- Rating
- 3.2/5
- Reviews
- 13
- Age
- 4mo ago

THIRDREALITY Smart Presence Sensor R3 60GHz mmWave Radar USB-C Powered RGB Light with Status Indication Illumination Sensor Zigbee Repeater Compatible with Home Assistant(ZHA&Z2M) SmartThings
- Price
- $46.43
- Rating
- 3.5/5
- Reviews
- 61
- Age
- 6mo ago

THIRDREALITY Smart Soil Moisture Sensor Gen2 3Pack Zigbee hub Needed nhanced Signal Stability Capacitive Moisture Monitoring Garden Planting Compatible with Hubitat SmartThings Home Assistant Homey
- Price
- $54.83
- Rating
- 3.7/5
- Reviews
- 249
- Age
- 6mo ago

THIRDREALITY Smart Plug Gen3 4 Pack Precise Real-time Power Meter 15A Outlet Enhanced Zigbee Repeater ETL Certified ZigBee Hub Needed Work with Home Assistant Compatible Echo Devices and SmartThings
- Price
- $44.83
- Rating
- 4.9/5
- Reviews
- 76
- Age
- 6mo ago

THIRDREALITY Smart Soil Moisture Sensor Gen2 Zigbee hub Needed Enhanced Signal Stability Capacitive Moisture Monitoring Garden Planting Compatible with Hubitat SmartThings Home Assistant Homey
- Price
- $17.94
- Rating
- 3.7/5
- Reviews
- 249
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
46%
Top 20: 83%
Open market
0%
- THIRDREALITY80%
- SONOFF13%
- Aqara3%
- EIGHTREE2%
- Blindsmart2%
Demand
Zigbee search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 2.8×
Search terms
Top Zigbee search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- zigbee290K/yr
- zigbee smart plug55K/yr
- third reality56K/yr
- thirdreality34K/yr
- zigbee devices31K/yr
- zigbee sensor22K/yr
- zigbee outlet20K/yr
- zigbee plug19K/yr
- third reality smart plug11K/yr
- thirdreality zigbee21K/yr
Reviews and returns
What reviews say buyers love and hate about Zigbee
We read the reviews and the return reasons for every product selling here.
“Couldn't connect”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Zigbee questions
Answered from the same tracked data.









