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Z Wave Smoke Detector

Fail

The top 5 brands take 100% of clicks, so Z Wave Smoke Detector is a Fail.

Flapen Score
38
38 / 100
Ranks 8,108 of 9,536 Tools & Home Improvement niches · −10 vs the category median of 48
Market size
$50K/yr26K searches / yr
90-day growth
-14.6%search demand this quarter
Competition
74%top-5 click share · 5 brands · 53 sellers

Flapen Score

Z Wave Smoke Detector against its category

The dotted line is the Tools & Home Improvement average. Past it, Z Wave Smoke Detector is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Z Wave Smoke Detector market on Amazon at a glance

Shoppers on Amazon United States searched for Z Wave Smoke Detector 26K times last year and spent an estimated $50K. All 5 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
-14.6%
Conversion, latest week
3.7%
Market size, estimated
$50Ka year
Top search term
zwave smoke detector10K searches a year

02 · Price

A sale here is worth $51.77.

Listings sell for $51.77 on average, from $35.86 to $69.39. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $51.77 that is $0 to $5K a year per listing.

Average price
$51.77inside the $15 to $100 sweet spot
Price range
$35.86–$69.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #27 within Fire Safety. It carries 434 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
6.9%
Average rank
#27in Fire Safety
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
434per listing
Listings tracked
13

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
62 months

Products

Top Z Wave Smoke Detector products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

$0$5K$10K$15K$20K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

53

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • First Alert59%
  • Kidde33%
  • HEIMAN3%
  • ZOOZ3%
  • X-Sense2%
  • Open — no brand owns it (0%)

Demand

Z Wave Smoke Detector search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 3.2× · 8 of 12 months tracked

Search terms

Top Z Wave Smoke Detector search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zwave smoke detector10K/yr
  • zwave smoke and carbon monoxide detector4K/yr
  • z wave smoke detector8K/yr
  • z-wave smoke detector4K/yr

Reviews and returns

What reviews say buyers love and hate about Z Wave Smoke Detector

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Assembly/Installation”
14%of negative reviews mention “Connectivity-Overall”
3.2%of orders come back
“Cant connect”
A buyer, on “Connectivity-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Z Wave Smoke Detector questions

Answered from the same tracked data.