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Z Wave Smart Lock

Fail

The top 5 brands take 97% of clicks, so Z Wave Smart Lock is a Fail.

Flapen Score
42
42 / 100
Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 48
Market size
$1.4M/yr428K searches / yr
90-day growth
+9.8%search demand this quarter
Competition
68%top-5 click share · 7 brands · 38 sellers

Flapen Score

Z Wave Smart Lock against its category

The dotted line is the Tools & Home Improvement average. Past it, Z Wave Smart Lock is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Z Wave Smart Lock market on Amazon at a glance

Shoppers on Amazon United States searched for Z Wave Smart Lock 428K times last year and spent an estimated $1.4M. The top 5 brands take 97% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 428K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months
428K
Growth, 90 days vs prior 90
+9.8%
Conversion, latest week
2.3%
Market size, estimated
$1.4Ma year
Top search term
aqara smart lock69K searches a year

02 · Price

A sale here is worth $135.75.

Listings sell for $135.75 on average, from $84.38 to $253.26. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $135.75 that is $68K to $102K a year per listing.

Average price
$135.75above the $15 to $100 sweet spot
Price range
$84.38–$253.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$68K–$102K
Returns
6.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #124 within Door Hardware & Locks. It carries 2,176 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#124in Door Hardware & Locks
Average rating
4.23 starsAmazon United States average 4.42 stars
Average reviews
2,176per listing
Listings tracked
18

04 · Newcomers

Amazon counts 5 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
37 months

Products

Top Z Wave Smart Lock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

$0$136K$272K$408K$543K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

38

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

1%

  • Aqara65%
  • ULTRALOQ25%
  • ThorBolt3%
  • LOCKSTAR2%
  • Kwikset2%
  • PHILIPS2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Z Wave Smart Lock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Black Friday '25Spike '26OctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4× · 10 of 12 months tracked

Search terms

Top Z Wave Smart Lock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aqara smart lock69K/yr
  • ultraloq55K/yr
  • ubolt smart lock34K/yr
  • z wave smart lock32K/yr
  • ultraloq smart lock24K/yr
  • aqara lock20K/yr
  • ttlock21K/yr
  • aqara u10026K/yr
  • aqara door lock16K/yr
  • homekit door lock19K/yr

Reviews and returns

What reviews say buyers love and hate about Z Wave Smart Lock

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Locking Mechanism”
12%of negative reviews mention “Locking Mechanism”
6.0%of orders come back
“Lock would not work”
A buyer, on “Locking Mechanism”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Z Wave Smart Lock questions

Answered from the same tracked data.