z wave smart lock
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size
Great$1.4M$1.4M/yr · 428K searches
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$135.75avg listing price — sweet spot $15–$100
Review moat
Okay2,176.22avg incumbent reviews — the moat a new listing must climb
Growth
Okay+9.8%90-day search growth — must beat 0% to launch
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Returns
Bad6.0%return rate — above 5% kills the launch gate
Price range
Bad$84.38–$253.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, z wave smart lock is a $1.4M/yr Amazon United States market (428K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 42/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
z wave smart lock market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- $1.4M–$1.7M
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #124
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 7.7%
- Avg brand age
- 37 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
38
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
1%
- Aqara65%
- ULTRALOQ25%
- ThorBolt3%
- LOCKSTAR2%
- Kwikset2%
- PHILIPS2%
- Open — no brand owns it (1 brand, 1%)
Demand
Weekly Amazon search volume, last 42 weeks — +9.8% search growth over the last 90 days.Top z wave smart lock search terms
- aqara smart lock69K/yr
- ultraloq55K/yr
- ubolt smart lock34K/yr
- z wave smart lock32K/yr
- ultraloq smart lock24K/yr
- aqara lock20K/yr
- ttlock21K/yr
- aqara u10026K/yr
- aqara door lock16K/yr
- homekit door lock19K/yr
Top z wave smart lock products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aqara Smart Lock U100 Fingerprint Keyless Entry Door Lock with Apple Home Key Touchscreen Keypad Bluetooth Electronic Deadbolt IP65 Weatherproof Supports Apple HomeKit Alexa Google IFTTT Gray
Aqara$130.014.1★2,544 rev
Aqara UWB Smart Lock U400 Matter Over Thread Apple Home Key Fingerprint Keyless Entry Deadbolt Touchscreen Keypad Rechargeable Battery Supports HomeKit Alexa Google Home Assistant Black
Aqara$253.264.0★324 rev
Aqara Smart Lock U50 Keyless Entry Door Lock with Apple Home Key Bluetooth Deadbolt Lock App Remote Control Supports Apple HomeKit Matter Google Home Alexa IFTTT Black
Aqara$101.714.1★669 rev
ULTRALOQ U-Bolt Pro WiFi Smart Lock with Door Sensor Built in Wi-Fi Smart Deadbolt Lock for Front Door with Fingerprint ID App Remote Control Share Access Auto Unlock Auto Locking Backlit Keypad
ULTRALOQ$130.624.2★6,269 rev
Aqara Smart Lock U300 Upgraded Version Fingerprint Keyless Entry Door Lock with Handle Matter Over Thread Apple Home Keys Touchscreen Keypad Smart Lever Lock Supports Homekit Alexa Google Black
Aqara$187.954.0★36 rev
Newest
by launch date
Aqara Smart Retrofit Lock U200 with Apple Home Key & Fingerprint Black
Aqara$174.1615 rev
Aqara UWB Smart Lock U400 Matter Over Thread Apple Home Key Fingerprint Keyless Entry Deadbolt Touchscreen Keypad Rechargeable Battery Supports HomeKit Alexa Google Home Assistant Black
Aqara$253.26324 rev
Aqara Smart Lock U300 Upgraded Version Fingerprint Keyless Entry Door Lock with Handle Matter Over Thread Apple Home Keys Touchscreen Keypad Smart Lever Lock Supports Homekit Alexa Google Black
Aqara$187.9536 rev
ULTRALOQ Bolt SE Smart Lock Built-in Wi-Fi Matter Over Thread Works with Apple Home Alexa Google 7-in-1 Keyless Entry Deadbolt with Fingerprint ID App Keypad Remote Control 18 Months Battery
ULTRALOQ$84.9410,235 rev
ULTRALOQ Bolt Fingerprint Smart Lock with Door Sensor Built-in WiFi Works with Apple Home Alexa Google SmartThings Keyless Entry Deadbolt with App Code Remote Control Auto Unlock Auto-Lock
ULTRALOQ$147.652,613 rev
Trending
90-day click momentumAqara Smart Retrofit Lock U200 with Apple Home Key & Fingerprint Black
Aqara$174.164.3★
Aqara Smart Lock U300 Upgraded Version Fingerprint Keyless Entry Door Lock with Handle Matter Over Thread Apple Home Keys Touchscreen Keypad Smart Lever Lock Supports Homekit Alexa Google Black
Aqara$187.954.0★
ULTRALOQ Bolt Fingerprint Smart Lock with Door Sensor Built-in WiFi Works with Apple Home Alexa Google SmartThings Keyless Entry Deadbolt with App Code Remote Control Auto Unlock Auto-Lock
ULTRALOQ$147.654.3★
Aqara UWB Smart Lock U400 Matter Over Thread Apple Home Key Fingerprint Keyless Entry Deadbolt Touchscreen Keypad Rechargeable Battery Supports HomeKit Alexa Google Home Assistant Black
Aqara$253.264.0★
ULTRALOQ Bolt SE Smart Lock Built-in Wi-Fi Matter Over Thread Works with Apple Home Alexa Google 7-in-1 Keyless Entry Deadbolt with Fingerprint ID App Keypad Remote Control 18 Months Battery
ULTRALOQ$84.944.3★
What buyers say about z wave smart lock
What buyers praise and complain about, mined from review topics.What buyers love
“Smart Door Lock”
“Easy Setup”
“Excellent product”
“Easy peasy”
“Great value for money”
“Sleek, Secure & Easy to Use”
“Battery life is awesome”
“Connectivity is excellent”
“Works as advertised”
“looks beautiful”
What buyers complain about
“Lock would not work”
“Disconnects all the time”
“Durability is questionable”
“Battery don't last”
“Low quality product”
“Doesnt work”
“The set up is complicated”
“Not worth the price”
“poor user interface”
“was poorly described in the instruction pages”
Top return reasons
Common questions
- Is z wave smart lock profitable to sell on Amazon United States?
- The niche generates $1.4M/yr across 18 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +9.8%. Flapen's verdict: Skip it (42/100).
- How competitive is the z wave smart lock niche?
- 7 brands and 38 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in z wave smart lock?
- Top complaints mined from reviews: Locking Mechanism, Connectivity-Overall, Durability. The return rate is 6.0% — above our launch gate.
- What does it cost to enter the z wave smart lock niche?
- Listings span $84.38–$253.26; the average listing price is $135.75 (sweet spot $15–$100). The average incumbent carries 2,176 reviews — the moat a new listing must climb.