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Yellow Tape

Maybe

Buyers convert on 10.4% of searches. But shoppers spend only $94K a year here, so Yellow Tape is a Maybe.

Flapen Score
51
51 / 100
Top 35% of 9,536 Tools & Home Improvement niches · +3 vs the category median of 48
Market size
$94K/yr103K searches / yr
90-day growth
+19.6%search demand this quarter
Competition
54%top-5 click share · 15 brands · 59 sellers

Flapen Score

Yellow Tape against its category

The dotted line is the Tools & Home Improvement average. Past it, Yellow Tape is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yellow Tape market on Amazon at a glance

Shoppers on Amazon United States searched for Yellow Tape 103K times last year and spent an estimated $94K. The top 5 brands take 64% of clicks. Demand peaks in Oct–Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

10.4% of searches ended in a purchase last week.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 10.4% of those searches ended in a purchase. Searches in the last 90 days moved +19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
+19.6%
Conversion, latest week
10.4%
Market size, estimated
$94Ka year
Peak month
October5.7× the quietest month
Top search term
yellow tape98K searches a year

02 · Price

A sale here is worth $8.77.

Listings sell for $8.77 on average, from $3.08 to $19.62. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $8.77 that is $2K to $4K a year per listing.

Average price
$8.77under the $15 to $100 sweet spot
Price range
$3.08–$19.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #384 within Painting Supplies & Tools. It carries 3,941 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
6.1%
Average rank
#384in Painting Supplies & Tools
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
3,941per listing
Listings tracked
19

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
63 months

Products

Top Yellow Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

$0$9K$19K$28K$38K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

59

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

29%

  • Duck24%
  • DOAY15%
  • BOMEI PACK10%
  • Baijixin8%
  • Champion Sports7%
  • XUXU6%

Demand

Yellow Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 5.7×

Reviews and returns

What reviews say buyers love and hate about Yellow Tape

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Adhesion/Stickiness”
33%of negative reviews mention “Adhesion/Stickiness”
1.3%of orders come back
“Poor adhesion”
A buyer, on “Adhesion/Stickiness”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Yellow Tape questions

Answered from the same tracked data.