Is Yellow Hard Hat profitable to sell on Amazon United States?

Flapen scores Yellow Hard Hat 47 out of 100 on Amazon United States, a Fail. Shoppers spend $147K a year across 30 tracked products. Search demand grew -11.0% in the last 90 days.

How competitive is the Yellow Hard Hat niche on Amazon United States?

20 brands and 128 sellers compete in Yellow Hard Hat on Amazon United States. The top 5 Yellow Hard Hat products take 49% of clicks, and the top 5 brands take 69%.

What do buyers complain about in Yellow Hard Hat?

Yellow Hard Hat buyers on Amazon United States complain most about Size-Overall, Thickness, and Color. Returns run at 4.3% of orders.

When does demand for Yellow Hard Hat peak?

Search demand for Yellow Hard Hat on Amazon United States peaks in Oct–Nov, and the busiest month runs 5.9× the quietest.

What does it cost to enter the Yellow Hard Hat niche?

Yellow Hard Hat sells for $41.21 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $9.41 to $298.14. The average product has 1,751 reviews, the count a new listing must catch up to.

Yellow Hard Hat

Fail

Demand is soft, at -11.0% this quarter, so Yellow Hard Hat is a Fail.

Flapen Score: 47
47 / 100Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size: $147K/yr58K searches / yr
90-day growth: -11.0%search demand this quarter
Competition: 49%top-5 click share · 20 brands · 128 sellers

Flapen Score

Yellow Hard Hat against its category

The dotted line is the Tools & Home Improvement average. Past it, Yellow Hard Hat is stronger. Inside it, weaker.

47Fail

This niche Category average

See the method

Market

The Yellow Hard Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Yellow Hard Hat 58K times last year and spent an estimated $147K. The top 5 brands take 69% of clicks. Demand peaks in Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

6.2% of searches ended in a purchase last week.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $147K a year.

Searches, last 12 months: 58K
Growth, 90 days vs prior 90: -11.0%
Conversion, latest week: 6.2%
Market size, estimated: $147Ka year
Peak month: October5.9× the quietest month
Top search term: yellow hard hat31K searches a year

02 · Price

A sale here is worth $41.21.

Listings sell for $41.21 on average, from $9.41 to $298.14. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $41.21 that is $0 to $4K a year per listing.

Average price: $41.21inside the $15 to $100 sweet spot
Price range: $9.41–$298.14
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 3K–4K
Units per listing a year: 0–100
Revenue per listing a year: $0–$4K
Returns: 4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #186 within Head Protection. It carries 1,751 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings: 60%
Prime listings: 90%
Out of stock, average day: 4.6%
Average rank: #186in Head Protection
Average rating: 4.42 starsAmazon United States average 4.42 stars
Average reviews: 1,751per listing
Listings tracked: 30